How to establish entrepreneurial goals

How to establish entrepreneurial goals

I believe that everyone will set big and small goals, but in fact we find that many goals are just words and have not been truly realized. Perhaps Because we have not taken action, how can we establish entrepreneurial goals?

How to establish entrepreneurial goals

1. What kind of enterprise should we establish?

Based on the entrepreneur’s attitude and goals about whether the enterprise needs sustainable development, new ventures can be divided into three categories: those that are quickly profited by mergers and acquisitions; those that obtain enough cash to maintain a certain standard of living or lifestyle. Type; a sustainable development type in which enterprises continue to grow and develop through the upgrading of technology, employees and customers. The first two do not focus on whether the enterprise can develop sustainably. The entrepreneur's personal goals determine the target size of the business. Lifestyle businesses don't have to grow into larger businesses, whereas entrepreneurs looking for capital gains must build their companies to a certain size before they can escape the day-to-day grind of business.

2. What kind of risks and sacrifices should be taken?

In a sustainable enterprise, the main productive assets are not just the founder’s skills, social relationships and Work hard. Starting a sustainable company often requires long-term risks and continuous investment to maintain advantages; in order to cultivate the company's backbone, entrepreneurs may have to empower inexperienced employees to make major decisions; in addition, new ventures may have many problems. It will take years to make a profit. Taking long-term risks can be stressful.

Due to the small space for development of small businesses or lifestyle companies, it is difficult to find outstanding talents. Entrepreneurs wear multiple hats, and it is difficult for companies to develop quickly, so entrepreneurs are easily held back by companies.

3. Can you bear the corresponding risks and sacrifices?

Entrepreneurs must coordinate the goals of the enterprise and the ability to bear risks. If the entrepreneur believes that the company has been very successful, but still cannot meet the needs, or that the entrepreneur finds that in order to achieve higher goals, he will take greater risks and make greater sacrifices, perhaps he should adjust the goals in time. After entrepreneurs have adjusted their personal goals and business goals, the next step is to ensure that they have a correct strategy.

Precautions

Individual entrepreneurs will inevitably encounter funding problems. There are many ways to borrow money. For example, credit loans generally have longer cycles and lower amounts. Currently, they are carried out through cars. Loans with or without collateral are the fastest and most convenient, and the amount is generally relatively high (of course it depends on your car model). Yichedai is one of the few offline companies that comprehensively provides second-hand car mortgage loans, car liquidation, second-hand car pawns, and car loans. A platform for mortgage loans, capital turnover, and financing loan consulting services, with outlets in many cities across the country, high credit limits, and flexible repayment methods. Currently, there are two service modes to choose from: GPS non-escorted vehicle and GPS escorted vehicle.

How to set goals for entrepreneurship

When evaluating whether an entrepreneurial opportunity is feasible, entrepreneurs should consider three interacting factors: the goals of entrepreneurship, opportunities brought by changes in the external environment, and Competition is based on proprietary assets or on moving quickly.

Make measured plans and analyses. In order to save time and money, successful entrepreneurs will minimize the resources invested in research and analysis of ideas, so they only conduct necessary planning and analysis, and boldly make subjective judgments when necessary.

Entrepreneurs do not have to wait until they know the answers to all the questions before taking action, and they must be ready to adjust direction at any time during the action. In fact, they often have difficulty separating action from analysis. Taking action before fully analyzing an entrepreneurial opportunity has many benefits, such as building self-confidence and attracting followers.

Then write down your ultimate goal on a white paper. Staged goals. Near term goals.

Further differentiate these goals. Divide it into individual executable tasks. It may be difficult, but once it’s listed. It's much easier.

Classify and summarize executable goals. See what can be done together and what needs to be done in advance. This makes it faster.

Extended reading: Recommendations for small entrepreneurial projects

Opening a store online

Many students in the IT industry now start their businesses from e-commerce. The advantage is that the cost is low———— Opening an online store is free; the threshold is low—people with a little computer knowledge can operate it. Moreover, e-commerce is in the ascendant, and online entrepreneurship is in line with the trend. Choosing a low-threshold way to "test your skills" is an ideal choice for high school graduates to start their own business.

Sales of online game peripheral products

As more and more people turn to online games as a way to relieve stress, the sales of online game point cards and peripheral products are growing day by day. To engage in the sales of these products, you can use a combination of online stores and physical operations. In addition to online sales, you can also sell them in Internet cafes, newsstands and other places.

Maternal and Infant Health Center

The generation born after the 1980s has a sense of innovation in any field, and is also reforming the traditional "confinement" habit, so this center is a new The business is being accepted and has a lot of room for development. The project mainly provides prenatal and postpartum consulting services for pregnant women, early intellectual development of infants and young children, training of confinement nanny, formulating reasonable postpartum meals, and helping maternal health care and other service projects. It is best to choose a location near a maternal and infant hospital, and have a number of high-quality confinement nanny. The total investment is 20,000 yuan, and the investment can be recovered in half a year.

Stenography Service Company

With the continuous deepening of the domestic market economy, more and more occasions have begun to rely on computer shorthand. Meetings, trials, website interviews, etc. all need to be carried out in a timely manner. Text recording and processing. According to incomplete statistics, there are tens of thousands of meetings of various types in the country every day. If 30% of them have shorthand needs, it will be a very huge city. The development of the economy calls for professional shorthand services.

Abroad, shorthand has gone through the process of handwritten shorthand - mechanical shorthand - computer shorthand. The marketization of shorthand has been around for decades. Take the United States as an example. In the past, every state and every city in the United States had a "copying office." These copying offices provided specialized shorthand services for government departments. They ranged from the president to the governors of each state, and they all had dedicated stenographers. . Later, some stenography talents working in government departments saw the huge potential of the stenography service market, so they set up their own businesses and established conference service companies that specialized in taking meeting minutes. Due to the large market demand and professional service, many conference companies are doing well, and the income of the stenography talents there has doubled, and many people have entered the "gold-collar class".

Door-to-door groceries delivery service:

Since the 1980s, door-to-door food delivery services have emerged in foreign countries because more and more foreign people prefer to go to food stores to buy food. Things were seen as a "waste of time", and gradually baby products and daily groceries were also delivered to the door.

Image consulting companies:

The development of the image consulting industry abroad is really surprising, because many corporate executives who have lost power attribute their failure to dressing, There is a problem with conversation, demeanor, or etiquette.

Mystery shopping service provider:

The "mystery item" here refers to something that is not available in the market and that customers want, such as a souvenir of a historical event. A souvenir that is not valuable but is meaningful to the customer.

Remind service companies:

Foreigners are too busy and are afraid of forgetting the birthdays and meaningful anniversaries of relatives, loved ones, and friends, so they are used to opening up relevant dates. Give the list to the reminder service company.

Trend forecasting companies:

The things predicted by such companies are generally related to the future development of the market. For example, they can predict a certain toy that has not yet become a hot commodity. Will dolls and certain sporting goods be popular in the future? Trends that do well abroad predict that companies can achieve annual net income of $500,000.

Hypnosis industry:

In the past, hypnosis was considered by foreigners to be a trick of quack doctors, but now it has become legal and can be used to treat diabetes, obesity and even quit smoking. Combined medical activities. Of course, practitioners must undergo formal training and have a license before they can open their business. The fee is quite considerable, at US$100 per hour, and they can expect to earn US$30,000 in the first year of business.

Convenience stores

Compared with large supermarkets, convenience stores are somewhat "pediatric" in scale, but because the products they sell are mainly daily necessities, and they have long business hours, , convenient for residents to shop, and is accepted by more and more people. In places such as Shanghai, Beijing and Shenzhen, convenience stores are developing rapidly, with some daily turnovers reaching more than 10,000 yuan. Convenience stores are still in their infancy. The market capacity of convenience stores is still far from saturated in my country, and convenience stores still have a lot of room for development. There are various signs that convenience stores with diversified services, that is, in addition to the retail of daily necessities, also run other businesses, such as laundry reception, express delivery and other convenient services, will be the focus of the next stage of retail industry development in most regions in my country. , very promising for development.

Computer maintenance

Under the financial crisis, more and more families and businesses have temporarily reduced their purchase plans, and the need for computer hardware upgrades and maintenance continues to increase. If you have professional technical advantages, we can provide professional services in this area.

Entrepreneurship book sales

Among the new entrepreneurs, a large part are starting their own businesses for the first time and lack relevant knowledge and experience. Therefore, there is a lack of books and materials needed to start a business. Not a small need. Books suitable for entrepreneurs mainly include the following categories: marketing, management, technology, inspirational, etc. If the supply of goods is sufficient, you can open a special entrepreneurial bookstore.

Clothing store

Clothing wholesale and retail For entrepreneurs with little capital, opening a clothing retail store to complete the accumulation of original capital is the first step towards success. Entrepreneurs with a certain amount of capital can start small companies, serve as sales agents for clothing manufacturers, or enter the clothing wholesale market. Investing in the clothing wholesale market has the following advantages: the stalls in the wholesale market are fixed, which saves entrepreneurs the investment in decoration; clothing stalls are gathered together, with a rich customer base, and it is easy to learn from the experience of peers at other stalls and sum up lessons. However, competition is inevitable, so high sales pressure is a major difficulty in investing in stalls in the wholesale market.

Beauty and Hair Salon

The “beauty industry” for women in the beauty and hair salon industry has great opportunities to make money. Women may care about one or two dollars when buying groceries, but in order to make themselves more beautiful and beautiful, they spend money without mercy. Especially in recent years, concepts such as makeup care and slimming beauty have been vigorously promoted through the mass media, which has greatly stimulated women's natural desire to love beauty, and thus promoted the rise of the female beauty industry. High profits, a huge market and the advent of countless new beauty products, high-tech care instruments, high-tech slimming equipment, etc. every year have brought huge business opportunities to the beauty industry.

Fields of College Student Entrepreneurship Projects

1: Planning Innovation and Creative Fields

The creative economy involves advertising, architecture, art, industrial design, fashion design, film, music, Publishing, software, television broadcasting and many other fields. In recent years, Shanghai's creative industry has risen rapidly. The creative industry accounts for about 7.5% of GDP, and a number of creative industry bases with unique characteristics have emerged.

Creative entrepreneurship has the magical effect of turning stone into gold. Especially entrepreneurs who do not have many resources themselves can obtain various resources, including funds, talents, etc., through unique creativity. In addition, school students and working personnel with certain innovative abilities are also suitable for choosing this flexible way of starting a business.

Recommended business opportunities: wedding planning, marketing hype, advertising design, fashion design, etc.

2: Store opening areas

When college students open stores, on the one hand, they can make full use of the student customer resources of universities; on the other hand, they are familiar with the consumption habits of their peers, so it is easier to get started. Because it takes the "student route", it relies on low prices and high quality to attract customers. In addition, because college students have limited funds, it is impossible to choose a store in a busy area. Therefore, promotion work is particularly important. You need to frequently post advertisements on campus or jointly organize activities with societies in order to be widely known.

Recommended business opportunities: restaurants, coffee shops, hair salons, stationery stores, bookstores, etc. within universities or surrounding areas.

Three: Intellectual Service Field

Intelligence is the capital for college students to start their own businesses. College students can easily start a business in the field of intellectual services.

For example, the field of tutoring is very suitable for college students to start their own businesses. On the one hand, it is a traditional channel for college students to work and study, and they have accumulated rich experience; on the other hand, college students can make full use of the educational resources of colleges and universities, making it easier to earn the "first pot of gold." This type of intellectual service entrepreneurial project has a low cost and can be started with a desk and a phone.

Recommended business opportunities: tutoring, tutoring agencies, design studios, translation agencies, etc.

Four: Franchise field

Statistics show that in the same business field, the success rate of individual entrepreneurship is less than 20%, while that of franchise entrepreneurship is as high as 80%. For college students with very limited entrepreneurial resources, taking advantage of the brand, technology, marketing, and equipment advantages of franchising, they can start their own business with less investment and a lower threshold. However, chain franchises are not "zero risk". In the current mixed market situation, college students are not experienced in the world and should pay more attention to avoiding risks when choosing franchise projects. Generally speaking, college student entrepreneurs have weak entrepreneurial capital, so they are suitable to choose franchise projects with small start-up capital and low manpower requirements. It is better to start with a small business; in addition, it is best to choose franchise projects with more than 5 years of operation time and 10 franchises. Mature brands of the above franchise stores.

Recommended business opportunities: fast food industry, housekeeping services, small campus supermarkets, digital printing stations, etc.

5: High-tech field

College students who are at the forefront of high-tech have the advantage of starting a business in this field. The success of college students' entrepreneurial enterprises is the benefit. Technological advantages for entrepreneurs. But not all college students are suitable for starting a business in the high-tech field. Generally speaking, only college students with strong technical foundation and excellent academic performance are sure of success. College students who intend to start a business in this field can actively participate in various entrepreneurial competitions to gain opportunities to stand out and attract venture capital.

Recommended business opportunities: software development, web page production, network services, mobile game development, etc. ;