I sell clothes, and others are always heavy with me. What should I do?

Every day, I see many people who care about finding sources of goods. It seems that with a good supply of goods, business is guaranteed. But at first, in fact, in the store,

The least important thing is the source of goods. As the saying goes, three points for goods, seven points for sale. In this period, remember, don't choose what you love, only choose what is easy to dump.

For example; I bought a shirt from 20 yuan. 10 pieces.

1 piece sold 145 yuan 1 piece 80 yuan, and the rest, I asked myself to sell one piece every day anyway. Must be higher than 80 yuan.

Someone may have said: it's really dark.

I tell you: the value of clothes lies in the process of selling. How many customers are short of clothes? Women buy clothes because they like the process.

Women who buy clothes at these prices will not be serious with you. They just don't think it's expensive It may not be fun, but they don't need it very much at present.

But it's okay to keep it for later. Price? You can wear it. It's not expensive anyway. It's cheap and can't be worn.

Try it. -20 bucks? Too expensive, too expensive! 10. ok, I'll buy it for the nanny at home! ! !

When selling clothes, love your own goods. Don't abandon it after a long time. You'll regret it when you get the goods. I'll sum up the lesson,

But I still sell it as the most beautiful skirt.

My belief at that time: garbage can participate in the circulation of goods, not to mention that I am selling new clothes!

I'm not bragging. The guests are all coming for my enthusiasm, and there are many regular customers. The highest record, a day turnover of more than 3000, at least earn more than 2000.

The minimum is 700, and there are also more than 400 points of profit.

Four months later, the second store opened.

I hired a girl who delivered fast food for 600 yuan, and she gave me 1500. She really achieved sales above everything else. Our market,

1500 is a reasonable salary (at that time), but you should be familiar with it. I don't believe it. I believe in passion.

I began to adjust the way to get the goods.

It is better to find goods than to find objects.

I visited all the markets and after repeated selection, I chose two wholesalers.

Why? Follow Zhuang! If you have a good eye, you might as well follow the Wangs.

There are many people who buy goods, and they like to take things from east to west. They feel that they have a good eye, and they like to "shop" and shop when they get goods. I won't.

I'll concentrate on two, and when I'm ripe, I'll be a big customer. I can take the new version that others can't see, and when it is mature, I will start to return it.

I can keep up with the good version, and I will try to change the bad version. I don't want to say more about goods. The family style is relatively unified, and it will not be chaotic. It is a road of collocation.

Look at the goods taken by those tasteful girls, I'm dying of laughter.

My strength is sales, and I won't delay getting the goods. I keep making money to open a shop. 18 months, opened 4 stores. Because I want to sell everything,

Wholesalers were moved by me. Often sell to me on credit, and the liquidity is greatly increased.

I later opened more than 10 stores, and * * * got goods from six wholesalers. I left early and changed early, so I didn't gamble at the end of the year.

Speaking of which, you will think, what kind of person am I?

You 100% will guess wrong.

Just when I 13 yuan sold a small shirt, I was wearing Chanel. Prada d &；; I don't even play anymore.

I have another harvest: in the past six years, more than 20 salespeople under my command have started businesses and more than 20 proprietresses. They get it,

It doesn't really cost much to do business.

I taught them to be people out of thin air.

I think making clothes is farm work, so we can't rush it.

I think "I am walking on this road", and what I want to sell is my own understanding of clothes. In fact, what women need is only psychological satisfaction.

Surely some of you prefer buying to wearing.

I don't wear famous brands now. Wrong, don't ask for a famous brand.

Now my business is good, the goods are expensive and sell well. To tell the truth, through so many good things, this fashion also knows a 7788.

As the proprietress, you must dress up beautifully, if you want to do business well. And the goods in the store can only be matched with a little, so don't wear the version yourself.

That's the clerk's business. You must dress gracefully. All the clothes in your shop are elegant. You got it? Try to wear big names for combat uniforms.

At that time, a warm smile from you will make many difficult women become your regular customers.

Selling cheap goods is not the same as selling expensive goods.

Sell cheap goods, be enthusiastic,

The expensive ones should be cold.

Will you feel snobbish? Wrong.

In the top shop, did you feel a little cold behind that courtesy? !

I sell goods. Here's the thing. Don't quote for clothes around 2000. Show her a computer. Remember, look her in the eye.

Politeness is enough. If she is in this consumer class, she thinks she wants to prove it to you. Women are natural enemies, too enthusiastic.

She doesn't think your goods are worth it.

When selling expensive goods, laugh as little as possible. Even customers who patronize many times are polite and courteous.

Gossiping about silas is really a book, and I hate it less

A friend asked me, why do you do expensive things and do cheap things?

Actually, I'm here to see the store site.

Next door or so, what grade do you want to sell with you? Usually there is a lot of people, so you have to measure it. Where there are few people, it is necessary to make expensive goods.

Of course, I like to get together. Don't build a place with only one shop. Dead end, not saving rent, but wasting time.

Some people will say that I will be prosperous after two years, and it will take you two minutes to earn hundreds of thousands.

Sell cheap goods, pull carts to buy goods, sell expensive goods, and go in and out of BMW.

Selling 100 to earn 90 is too slow, and 90% is not much.

Selling 1000, 30% is 300.

But keep your goods. It's true. If it can't last for 6 months to 10 months, don't do it. But I'm not tired after a year. Will be more and more prosperous,

Many people didn't insist. If you make a deal, you are doomed to hard work. It's easy at first, but it's never easy. Jews are best at doing business,

They all sell expensive things.

At that time, many brands pulled me in. I never do it. You can sell goods all over the street. Why should I leave my fate to you? It's not like I can't do business.

Women are only loyal to men, and men are loyal to brands. I want to try any good brands, after all, the consumption has not reached the level of trying Qian Shan Wanshui.

It's good to sell bulk commodities. Earned a lot, nobody cares. Unless you sell famous brands, famous brands will pull you in?

I also do wholesale now. I don't invite people to join. Not that I have no money. I will bring 100 people. If 100 people don't sell goods,

That's 100' s luggage. I sympathize with those small shops, too. They must master many things and how to sell them.

The second law of selling goods

1. Every woman will feel that she has a way of dressing. Don't pretend to be a consultant, but be an image guide. People who think they are not good at dressing up will not buy clothes often.

Regular customers are very important, and the proportion of repeat customers is very large.

Don't nag about your guest mix. Women's self-esteem is above everything else, and they won't find a place to play dumb for you.

Or I'll buy it this time. You won't be the place she often wants to go.

I'll handle it like this.

After a guest pays attention to a dress, I will sincerely admire her taste. I will ask him what else she has in the process of buying clothes.

Better whimsy. Praise her for eating this bowl of fashion. I feel much inferior.

As a result, many of my guests like to take their husbands or boyfriends with them when they are free, and buy some by the way to show their smart shopping.

This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I am a famous brand and I am her fan.

My shop is a dream factory for countless women. I sell dreams, and my goods are a sense of success and superiority.

Many times, guests find that a dress bought from me is much more expensive than others. But they will defend their prestige.

I have ten thousand reasons to deny my failure, and she won't take it out on me-she knows I'm not an expert.

2. Selling goods is not a debate

Ok, that's right, it's a magic weapon for salespeople.

Let's see:

This fabric is not good.

Yes, you are an expert. But it is easy to wash, dry and take care of. No need for dry cleaning.

It won't be comfortable to wear

That's right. Wash it before wearing it. Exquisite beauty usually puts on new clothes after washing. Do you like red or green?

I don't like the buttons on this, they are too ugly.

Yeah, yeah. But please keep this necklace. This is a bracelet. A colored one. You must have a lot of bracelets at home.

The result is often: a sweater, a bracelet and a pair of pants. She also told us what pants we should wear. In order to protect her rights,

Bought another pair of pants. )

When the guest has the feeling of God, he will become your slave.

Women are strange. When he feels that he has defeated a successful person (I am a famous brand), she feels that she is more successful. The topic of two successful people,

Definitely not a bargain. The guests will feel: I am a successful person. 100.200 is not a problem. )

When you meet a lone guest, you should go all out: a good opponent is a teacher.

You are a businessman. You should have the qualities of a businessman. Making concessions at will is the beginning of a nightmare. You are 50 generous this time, and he will fight for 100 next time.

The main point of bargaining is to exchange conditions one after another, such as buying two more pieces, or bringing accessories, or agreeing to bring friends.

Promise to keep the price confidential. Promise not to be so low next time and pay more attention to us. Put in a good word for us when our friends come.

Everyone wants a win-win situation. You are already our guest of honor.

As you may have noticed, I have repeatedly stressed that I am wearing a famous brand. Don't despise, this is marketing.

Your image is the image of the store, and the grade of your performance is the grade of the goods. The guest is willing to make friends with you. Of course, you should be modest and make friends with you. She will feel very classy.

My guests agree that all my guests here have good taste. It is glorious to buy things from me. )

You see, your guests are all successful people and friends with class. Why are you still worried about selling goods There is marketing, no promotion.

3. Control your diversity.

Every woman has her own way of dressing. I'll tell you a secret: 100% are good at choosing clothes. 50% are good at choosing pants.

30% are good at choosing skirts (except dresses).

Why do women always go shopping? Do people who really buy clothes often buy clothes? Most of them are pants and skirts that don't match.

But they never want to find a suitable dress all over the world, and always feel that they are short of a dress.

The clever proprietress already knows how to do it.

Take advantage of your strengths and attack your weaknesses.

The proprietress takes the goods and likes to focus on the coat. Coats are the most competitive. Besides beauty, there are more beautiful ones.

The guests we meet are all experts, and they all have their own methods. Is it difficult to do business? Go and see for yourself.

A boss with a good business will definitely look at the "next three roads", that is, pants, skirts and shoes.

The "next three roads" have been completed and everything is selling well.

Want to know what kind of pants, skirts and shoes sell best?

pants

Keywords: steady, slim,

Pants should be of various types: calves, straight legs, casual wide-leg pants, trousers, and 7.8.9 split pants.

It is mainly bright in summer, dark in winter and dark all year round.

Each pair of trousers can't have too many similar models.

When picking up the goods, the two models are similar. Choose one. If you like both models, make one first and then another. Why?

Where there is comparison, there is high and low. The guests don't want to take the exam. She usually only chooses one item from you 10 and nine items are eliminated. She is not interested in the future.

You offer five models, and she chooses one. Remember, don't have too many styles, and the guests don't have high requirements for the style of pants. When eliminating suppliers,

Focus on the version. Pants with good style, large age span, simplicity and generosity are the best sellers. Personality is a guest's business,

* * * Sex is your business. The more personalized pants are, the harder it is to sell.

skirt

Keywords: lines, slim, subtle and sexy

In order to sell pants and skirts, the store is equipped with Sambo high heels and flat shoes, and three kinds of boots are prepared in winter.

My experience is: 38.39 yards is good, which is convenient for guests to put on and take off. Anyway, the store also sells shoes, which gives the guests a feeling by the way.

Advise the guests to change shoes and try on pants. You can prepare a lot of stockings. The guests think your service is good and hygienic. If a woman tries on her pants in sneakers,

I promise you won't sell it.

If you want to sell high-quality shoes, you must never shoddy them. It won't be hidden for long.

Except shoes, other clothes are generally of good quality. Fortune 500 companies don't make money by putting quality first.

You should keep and check the monthly business records. Pants and skirts should account for 40% of sales, which is normal.

Every season, pants come first. Whether the weather is cold or hot has little effect on business.

Sell pants in summer and skirts in winter.

There's nothing wrong,

A lucky woman has air conditioning in summer and heating in winter.

Men dress like buddies, and women like to be different.

Women like colorful world, but they like shopping repeatedly. Liking and deciding to buy are two different things. In addition to bottoming sweaters,

You can be bold in the color of this coat. I suggest you keep steady in the other colors.

I won't say coat, coat, coat. We are all masters.

How to deal with suppliers?

Try to fix two. If you take the goods from all over the world, no one will care about you.

Concentrate your purchase money, only attack two or three stores, and you will soon find benefits. 1. It is relatively easy to return goods. 2。 Not yet,

I got my old money back from the market. I owe money, so I can see you later. Increase working capital. Maintain good relationship with the sales staff of suppliers,

What is there to sell? You can't miss it. Don't spend all your money on travel expenses. From time to time, you can ask the supplier to send you a board, and the telephone computer can get the goods.

What kind of supplier is a good supplier?

1, with strength. Don't be afraid of hard work. Only when you see a sewing machine will you consider long-term cooperation. This is the iron law of Italian businessmen.

The whole country is the same. People sell goods everywhere. The high-end fashion you take is sold on the ground every minute, bought elsewhere and replaced by your own brand.

You can sell it well, but it may take 12 years to earn 6 million instead of 6 years.

Looking for goods, many proprietress made wrong efforts.

When they go out to get goods, just like shopping, they care about styles and prices, not finding a powerful strategic partner.

A powerful supplier, rich and talented, will definitely have a higher chance of winning than you alone.

2. Ethical companies

You can ask from the side. How long have you been a supplier's salesman? Do you like this job? Is the sales manager too enthusiastic?

A good supplier will not be enthusiastic about you for no reason. They know that 80% of the profits are created by 20% of customers. Before you show your business value,

The more vigorously you publicize, the more you should beware.

You can observe whether their customers are happy or sad.

I hate joining. Joining is rubbish. Joining is a foreign thing, but it has changed in China. The participation of foreigners,

The purpose is to facilitate management and standardize management. If they want to make money, they can go public for financing. Therefore, they want to do a good job of management. Some businessmen in China,

What I want is to expand the scale and make money immediately. As for whether I can engage in standardized management after expanding channels, I have never thought about it. Income is not evaluated at all.

As long as you have money, many franchisees can't do business. Will business be good? If you can learn to do business through this low-level management,

Then what do you mean, 10 years is hard to learn from a businessman!

I don't accept joining myself. I don't like carrying a burden.

The person who sells my goods must have the ability. Good goods should also be able to sell.

I have never run a factory before. When I sell goods, I don't care who wants to charge me the admission fee. If I have power, what do you want? ! No money is no strength!

Good goods? Haha, sell it yourself.

Good goods are everywhere. It is not that your goods are good, but that I want to find convenience.

If you are willing to do business together, you must trust.

Suppliers have strength, and don't care much about whether you have money or not, but your ability.

I ask you to pay everything, which will really help you make money.

Yes, it's not that noble, and I'm not helping customers make money, but I hope capable customers can help me make money, so when I meet capable customers,

I will strive for many parties, and I have never thought of joining. The admission fee is limited.

Order carefully

If the quantity you want is not amazing, you don't need to order.

Some suppliers like to ask for orders, so you should be careful. What he wants is to pass on the risk. If you open a big department store, the order will be normal. If not, it is uncertain.

Be careful with your wallet.

Some orderers are black, so you should pay attention. The samples may be imported materials. Remember to take a sample garment or cloth version after placing an order, and state clearly in the order contract that the goods are not the right version and will not receive the goods.

If he makes an excuse, you can leave without hesitation. Especially in Hangzhou, Guangdong, including so-called foreign trade companies, you should be careful.

In short, try to get the spot.

There are other ways to cheat: Oh, this product is not made. Can you order 50 pieces to help you do it? !

Your answer should be smart: I want three large ones and two medium ones. If there is a guest to do it, please catch it for me. Let me know if you have any. In this way, you won't suffer.

I have a friend who didn't take sample clothes and cloth boards when placing an order, and ended up collecting a batch of garbage.

4. Responsible suppliers

Good suppliers will care about your business, which is why they care about the terminal. They are willing to put advertisements on the terminal, and will ask your opinion about the goods from time to time.

I will ask you what is the difficulty of business, how is business recently, and whether there are any goods to replenish. There are hot items now. Can I give you a board to try?

Of course, I will also promise you that the wool board can be returned.

You don't have to care about the decoration of the supplier itself, but his simplicity reflects pragmatism. Many suppliers don't understand the service terminal, but only care about their own decoration to show their strength.

A friend of mine reported to me that he had found a strong supplier. I asked him how you knew he had the strength, and he replied, "Wow, their shop is so luxuriously decorated!" "

Once you have a good supplier, you should also work hard. Both sides should cherish the strong alliance.

Don't care too much, beg every day. No unilateral interest can last long.

Whether the goods are sold well or not is related to your right to speak. The more you fully display your value, the more benefits you will get.

Look at the goods: three points for goods, seven points for sale.

1. Not good-looking, just make money.

Nice goods, in Europe, not in Guangzhou. The key is to estimate the price.

Don't just pick what you like, pick what most people accept.

Don't wear it yourself, be business-minded. You earn money and wear a lot of good things.

The supplier is good, but the goods are not the most beautiful.

The most beautiful dress is a wedding dress. Looking for a wedding company?

I have good taste. These goods don't look very good.

Unless you are an international famous brand and a sister with taste, you will die very ugly. Girls with taste generally lose money and earn money.

5. The toll is too expensive, so bring more and share the cost.

What age is it now? Just make clear the serial number, which is convenient for replenishment. Telephone and computer are used more.

6. I have a small number of customers and need to make new models every day.

It's important to keep a certain style. It is very important to expand the number of customers. Around a few regular customers, you will get more and more goods and fewer customers. The shop is full of tricks and broken code goods.

Sell as much money as possible if it sells well. This is a product affirmed by the market. Consumers' satisfaction after purchase is very high, and the chances of becoming regular customers are greatly increased. On the contrary, new products have the risk of new products.

Best-selling goods. I usually take dozens of pieces when I start to weigh. I often check whether the yard needs to be filled and colored.

7. Call frequently and only make up one or two pieces. Will the suppliers look down on me?

Don't worry, a good supplier will appreciate your caution. At least, you won't give him too much trouble.

If you call back 20 yuan and 30 yuan, he will be very annoyed.

8. The supplier has some excessive demands. Can I refuse?

Refuse. The characteristic of businessmen is to protect their own interests. Are you a businessman?