How to arrange the booth skillfully

Exhibition is the most time-sensitive place between the company and the market, so no matter the size of the booth and what goods are displayed, it is necessary to design the booth. So I'm here to introduce you to the top ten skills of exhibition design and layout, hoping to be more helpful to companies that want to participate.

Ten skills of exhibition design and layout

I. Unified design and layout of product classification

Because customers who don't know about products are different, companies need to establish an overall image when they participate in exhibitions, and products need to be designed and laid out in a unified way according to classification, which can not only establish the company image, but also help to promote and negotiate products. At the same time, separate commercial exhibition areas and public exhibition areas should be designed for exhibitions open to businessmen and the public.

Second, the layout should be conceived from the perspective of visitors, not exhibitors.

First of all, our booth designers should know who our target audience is, what kind of feelings we want to leave for the audience when we attend the exhibition, and what characteristics and doubts the target audience wants to know about our products. Only by establishing a booth designed according to the preferences of the target audience can we help us reach a deal. For example, in the clothing industry, a photo of a beautiful model wearing a product is more attractive to buyers than the products in the booth box.

Third, it is necessary to highlight key exhibits.

When designing the booth, we need to pay attention to our products, such as new products and hot-selling products with large turnover. We need to reflect this in the booth design. The more important the key products, the better the products are placed in the best position and the most suitable area. If necessary, the booth design layout can revolve around a key product.

Fourth, the design highlights the characteristics of the booth.

Focusing on the highlights that the target audience is most concerned about, through a series of display methods such as exhibition board display, stacked display, lighting floor display, layout display and model display, and through different booth design techniques, such as luxury goods need to be controlled and highlighted to set off dignity.

Five, the exhibits can be placed in a simulated state of use.

A piece of jewelry, a piece of high-grade clothing and some home textile products can attract the attention of the audience by weaving them around the neck of the model, on the model and in the living environment, so that the audience can understand the product characteristics and the use of Lenovo more intuitively and leave a profound impact on the audience.

Six, there should be a certain distance between the exhibits.

The concentrated stacking and dense stacking of exhibits will seriously affect the attractiveness of products to the audience, so it is necessary to leave blank space appropriately and highlight representative products. Sufficient space can deepen people's impression of products.

Seven, the booth design and layout should be as three-dimensional as possible.

Plane display is the most basic and clumsy way to display, which makes exhibitors feel little and have no effect when playing. With different heights and shapes, it is more attractive to stagger the booths by hanging and supporting.

I hope you can design and arrange the exhibition successfully through the above skills.