How to run a clothing store well?

The experience of running a clothing store is to find a store first.

The first thing to do when opening a clothing store is to find a store. There are generally two ways to find it. One is to find an empty room, but in a good location, there are few empty stores waiting for you. So there was another one, which took over from others and continued to operate (so-called transfer). Remind everyone: However, at least eight of the ten transferred stores are losing money and can't do it anymore. Don't trust the transferor's reasons and what they tell you about the store. Most of them are wet. In front of interests, many people will lie. Then there is the transfer fee, which is the top hand fee. The transfer fee of most good lots is generally not low. At this time, it is time to test your negotiating ability. Be sure to grind with him! ! Because this is the wrong money, with this money, you will gradually fill this hole in the later business cycle. As mentioned earlier, shops that will transfer are generally losing money or not making money. If the owner opens one more day, he will open one less day, which is definitely not as patient as you. Of course, beware of fools who kill you halfway and pay without bargaining (no way, because the location was too good at that time, for fear that another fool would beat you to it). The transfer fee must be given, as long as you have the reserve price in mind, but don't set it too high to make yourself unable to come down. Again: don't worry, think clearly first. There is an old saying that "the place is not as good as the dock". Now everyone knows that you must find a good location to open a clothing store. But what I want to say is that a good location is necessary, and there are two other aspects to be valued, one is rent and the other is room type, both of which are indispensable. Especially the rent, is the top priority. No matter how good the location is, no matter how good things are sold, if the rent is too expensive, then you are only an intermediary. The money turns around in your hand, and it all goes to the landlord. Generally speaking, the rent of a place is directly proportional to the profit it can create, which is the balance point of interests formed between landlords and tenants a long time ago. But this is not the case in some places, especially in some so-called prime locations, where the rent has far deviated from the actual value of the house.

Without human factors, every store has value. If calculated by the day, it is in this lot, this area, that much money is sold in one day. When there are no special circumstances, it floats up and down around this number. The most direct manifestation of the rent deviating from the value of the house is that a shop is very popular, with high running water every day, but it closes after three months or six months. Good business does not necessarily make money, which often happens. If the rent is too high, you have to think about the best location first. Thinking of my unscrupulous landlord's anger, I know I will collect money on time, regardless of the store's life or death. It happened that people still had savings in their hands, and he couldn't help it The place is good, and people are not afraid of not renting it out. Someone will follow you as soon as you leave. This is for you to sing and wait for us. Good location has been so busy, looking at the bustling. In fact, the bones of countless shops are buried below.

Is there a store with the right location and rent? The answer is yes, there will be! As long as you run to find it, you will find it. It's normal to spend months looking for a store. Don't rush to open a clothing store. Impulse is the devil and will be punished! ! Again: don't worry (comrades, don't underestimate these four words, this is a bloody lesson left by many entrepreneurs)

Everyone took a fancy to the storefront, and then they will officially enter the preparatory stage of opening a clothing store. It's nothing more than decoration, taking pictures, looking for sources of goods and so on. There is nothing fixed in this work. Let me briefly talk about my experience. Don't worry about what you said last time Hehe, the situation is different this time. From the moment you give the rent to the landlord, there is no hurry to regret it. This moment is absolutely urgent. Get ready, come on! Highly effective! Don't put off till the next day what you can do today! ! Because from now on, time is money, real money, hundred-dollar bills! The more you drag on, the more you fly away (the concept of time is really important for people who open clothing stores! )

Shop decoration

Generally, after renting a store, the landlord will give a period of time to decorate it, which is not the rent (this is the case in our piece, so I can't talk about it elsewhere, if not, we should try our best to fight for it). Be sure to make good use of this time and try to finish all the things you should do before opening a clothing store. Don't put it off until we start to calculate the rent, which means that we will lose a sum of money by doing nothing. Take me for example, because the renovation plan was set late, the construction period was delayed for five days, and the rent for one day was 200 yuan! I lost without doing anything 1000, and my heart ached to death. Therefore, at the beginning of this period, everyone must pay close attention and do everything that should be done. Only these days are free. If you don't make good use of them, you will get off to a bad start, lose money and demoralize.

Supply and procurement

If you don't join a clothing store, the boss must do these jobs himself. It is worth noting that at this time, don't be stingy with your money, you must distribute the goods before opening. The so-called "not afraid of small places, but afraid of incomplete goods." It is a rule that the more shops there are, the better they sell. Especially when opening a store, there will be a peak a few days before opening the store. Because it is a newly opened clothing store, many people will come in and have a look. This is the first impression your store gives to the masses. Make good use of this peak of people flow and try to leave a good impression on most people. When the decoration is decided, you will definitely greet the guests warmly. The remaining variables are commodities. It can be chaotic, but it must not be less! If people think there are too few things in your shop, they may not come in for the second time in the future. Remember to buy and officially open.

Whether the expected profit can be achieved during the operation period depends on various softwares. There was a recruitment in the early stage of opening a clothing store, but people belong to software, so let's talk about it later. From preparation to opening, it's been so long, and finally it's time to open. There is a chance to make money, but it depends on the software. The management method of opening a clothing store, human resources and financial management are all software. These things are too flexible, I can't say this level. Just say something I think is important. Needless to say, everyone knows that the most important thing in software must be people. There are two main roles in opening a clothing store, one is the manager; One is a shop assistant. manager

Before opening a clothing store, everyone must have their own ideas: when I open a store, I must publicize it, work hard and do it. . . . All good ideas. But can it really be done? Opening a clothing store is a killing thing. If you are conscientious enough, you should stay in the store every day like your shop assistant, one day 10- 12 hours, no holidays. When others are resting, it is your busiest time. Long-term busy guests can torture you to death, while idle guests can't torture you to death; If you want to run the store well, you can't just walk away, regardless. The environment of opening a clothing store is killing people's will. After a long time, people will definitely have a mentality of "muddling along". Once you start mixing, you forget to do publicity, forget to do promotion, forget. . . . After talking for so long, I actually just want to say four words: "execution." Put all the genius ideas you have ever thought into practice. No matter how well you think, you must do it to be effective. So execution is more important than any idea. Comrades, this is a hundred percent personal experience. I don't think I'm stupid. I have done some marketing research and a set of plans, but they all failed. They are all muddling along. Hehe, don't laugh at me. You'll understand when you open a shop. If you can't grasp yourself well, you will probably "muddle along" like me. Let's not talk about anything else. There are too many practical articles about the management methods and qualities that managers should master. There is no need to repeat them. It's all about those things Easier said than done, the key is "execution"! staff

Start by opening a clothing store to recruit people. The easiest way is to stick a note at the door, ask the shopping guide and wait for him. The choice of employees is very important. If the retail store is the sales terminal of the manufacturing enterprise, then your clerk is your sales terminal. If you meet a clerk who is half dead in the shop all day and doesn't greet customers, the boss will be miserable. Most people who open clothing stores here have a rule that new employees generally have to pay one month's salary (deducted from their monthly salary in stages), which is a bit inhuman, but it is necessary. Imagine that after several months of training in your store, she has become a formal sales talent who is familiar with the industry and market, and can finally be independent. At this time, you will give her a lot of work to do. After entering this stage, whenever she leaves, it will cause your loss. Putting on a month's salary will have a shocking effect. No matter what causes her to leave, she must think it over first. Select employees.

Compared with those who can't sell, the daily turnover may be at most half, so you should do a good job when you enter the door (especially those bosses who can't pull their faces and let her go). That's business. No matter how good the employees are, they will be tired and lazy. Such a situation can't be avoided. You can only make it appear as little as possible. Hehe, when it comes to the controller, there is still nothing to say. Kind and slow. Personally, I think it's better to be more "intimidating". But I didn't do it (no way, I was too good-tempered to do it), so I failed. China people still have the problems that Mr. Lu Xun said (five thousand years of precipitation can't be changed), and their sense of autonomy is too weak. Of course, this also varies from person to person. Let's treat it on a case-by-case basis Don't expect too much. She can't do ten things for you (unless your employees love you). If the management is good, eight points is enough. financial management

You don't need to be so professional to open a clothing store, but you must be able to manage money, otherwise you won't make money no matter how good your business is. The first thing to pay attention to is "reducing costs". Brothers, don't underestimate this word that has been mentioned countless times by countless people. Cost reduction equals income. As for how to save? Still the same sentence: the specific situation is treated specifically, and the brothers will consider it themselves. . . . When it comes to finance, you can't help but mention cash flow. Anyone with a little accounting knowledge should know this. Opening a clothing store is a "circular process" of mixing other costs, then turning money into goods, and then turning goods into money. In this currency circulation process, if there is a gap, it will lead to circulation blockage and affect making money. Especially when the gap is large, it will directly lead to the collapse of the cycle (for example, you have not saved enough rent to pay next time). The most taboo of opening a clothing store is to put it in your pocket and start spending, no matter how much you sell it every day (don't laugh, there are many people opening a store like this. Many people have a headache to keep accounts, such as me a year ago. In other words, before you take out the money you earn and start spending it, you should have a plan to save the money you need to maintain a normal cycle (at least save the rent for the next quarter! )。 It is best to make a detailed account (not easy), know how much money you earn every day, and indirectly see the needs of customers from the sales of goods. Then check the money with the account at the end of business every day (this must be done by the boss himself), then inspect the goods regularly and irregularly, and then check the goods with the account. Basically, there is no problem. Finance is my weakness, so I won't say much.

Social problems First of all, you should have a money detector. Although the counterfeit currency circulating in the market cannot be described as "flooding", the probability of encountering it is still quite large. My piece is basically 1-3 yuan per month. Let's calculate, if each clothing store has counterfeit money of 100 yuan every month, how much counterfeit money is circulating in a city every month? If a businessman receives a counterfeit currency, his income loss is still small, but his heart is like eating a fly, and he will be depressed for several days. The most hateful thing is that a group of people specialize in spending counterfeit money. The characteristic of this kind of person is that his pockets are full of counterfeit money. If he catches such a person, he should call the police immediately, otherwise he will be sorry for his family, society and the Chinese nation! ! deceiver

The most common thing is to take advantage of people's negligence and illusion. For example, there are many people in the shop now. Cheater A took out 100 yuan paper money and bought something with a few dollars. Then you open the cash register to give change (A always has the change), and A suddenly said no, so she returned it 100. (Note that this is a critical moment. ) You return 100 to him to get his change. In a hurry, you may have put the change back to the cash register without counting. You have lost dozens of dollars. This kind of swindler uses the psychological illusion that you didn't have time to count the money or neglected to give him 100 yuan in a hurry to cheat. However, this method has several similarities: 1, big bills buy small goods. 2. Don't leave the store and ask for a refund. In this case, pay attention and you will be fine. The shopping guide in my store was cheated once, and there was nothing wrong when it was found.