Why is it difficult for ginger after drinking online?

It may be because many people are saying that its market is narrow for people, and some people say that it only sells copywriting.

The reason why Jiang is so popular with people, especially young people, is mainly because of its fashionable slogan and cultural characteristics, which directly abandoned the middle-aged and elderly market and directly entered the young people market, which is still in a blank stage. Because of its unique advertising language, it directly hit the hesitation of young people, and once it was launched, it quickly opened the market, making people feel the uniqueness of this liquor.

Jiang can quickly beat his competitors and occupy the market because his copy is interesting and thoughtful. Young people feel that this represents their own personality and attitude towards life, and wins over marketing means. However, the product will focus on marketing, which will only make the product popular for a while, because the taste is not excellent, especially in the same price of liquor, which is even worse. Many young people will not continue to like it after drinking it once.

Observing the young people in some coastal provinces, it is found that liquor is obviously replaced by liquor now. Judging from the future development of liquor, it is still difficult to determine whether young consumers can change their attitudes towards liquor with their age. Therefore, it is still an urgent step to expose young consumers to liquor.

However, the road to rejuvenation of liquor does not mean relying solely on marketing. First, this market is somewhat narrow, with low consumer frequency, low consumption and limited market size. "And in the long run, a technological breakthrough is needed to make liquor comfortable and reduce discomfort." Cai believes that efforts in this area may be more important for health and low-alcohol liquor. In addition, in terms of channel innovation, traditional liquor should also adapt to the online shopping habits of young consumers.