What if the business of the clothing store is poor? Any suggestions?

Contact with too many clothing store owners, many clothing store owners have such a dilemma: especially in this off-season, they are afraid of overstocking and do not replenish? Others enter the store and leave at a glance, and there is no chance to sell clothes at all.

When the business of clothing stores is poor, some clothing store owners wait for business to come to their doors, without any countermeasures, some have to cut prices to make money for new models, and some shopkeepers directly sublet the countertops and move to open stores. This method is nothing more than to save your own clothing store.

First, we should adjust our mentality when doing business.

Don't expect industries with huge profits, but also be prepared for failure. Don't think that you can count money every day by finding a store to buy a batch of goods. Some people really work hard, but they may not make money. Because the market competition is fierce, you should first look at the amount of investment, and then compare the benefits. Don't make some comparisons at different levels to disturb your mood.

Second, the overall hard decoration and soft decoration of the store should be in place.

The image, lighting and product display of the store will also directly affect the sales volume. People rely on clothes to make up, Buddha needs gold clothes, and selling clothes also needs packaging. No matter how good the clothes are, it is hard for people to believe that they are brand goods.

The psychology of customers is like this. Poorly decorated shops must sell cheap goods, and well decorated shops must sell high-end goods. Buy cheap goods in a well-decorated shop, and it's worth it! Otherwise, why should the brand pay attention to the overall image? What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy.

Third, seize the holidays and do a good job in promotion.

In case of holidays, the store should keep a certain inventory. There are 30 thousand items in the store, and you can make a turnover of 5,000 yuan, but if there are only 5,000 yuan of goods, it is absolutely impossible to make a turnover of 5,000 yuan a day. Don't confuse the concepts of the number of pieces and the amount of money when making a compromise women's dress. Under the same turnover, you sell much more than others. People's specialty stores deliver 300 yuan, and you also deliver 300 yuan. Which turnover will definitely not go up!

Replenishment should never wait until the store is almost sold out. No booth is only for you. We can replenish the goods in the store tomorrow, but the shortage will affect the turnover, so we should prepare for the replenishment in advance and replenish the goods regularly after the sales volume is stable. For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance.

Fourth, the level of sales staff is very important.

Don't be too enthusiastic about customers entering the store, but don't ignore it. If a customer chooses a dress and starts to look around, he can try it on and recommend similar styles for him to choose from. At this time, salespeople are required to have certain experience and cannot be self-defeating.

One thing, really not suitable for the customer's clothes, not suitable, just want him to buy them. He has long eyes and narrow eyes, so he may not patronize your store next time. If it suits him, people will say yes after reading it. How does he help you introduce business? Remember to guide the physical customer to WeChat, and you can inform him of the new goods next time.

For customers who enter the store in droves, this kind of business is often done less, because there are many people who talk a lot and have different eyes. Don't argue about whether the clothes really fit. It is best to do business together, because two people are generally good friends and naturally have the same preferences. As the saying goes, birds of a feather flock together.

For old customers, especially those who often bring you business, some of my customers just need a phone call to say that new goods have arrived more than ten kilometers away. If we insist on the principle of no bargaining, it won't work. However, when receiving these old customers, we must be present and talk as friends. When they gather in your store, they will bring you business and put in a good word in front of new customers.

Doing business is not limited to finding more sales channels in the store.

Bian Xiao has always said that it is definitely difficult for physical stores to survive by making money through one channel in the future. Find more ways, do more diversified work, and don't just limit your own store, so as to bring more benefits. For example, attending short-term sales and product fairs in shopping malls and so on.

Participate in short-term sales in shopping malls, because the characteristics of discounted women's wear are very suitable for short-term sales in shopping malls. Especially on big holidays such as March 8th, May 1st and National Day, the turnover is often several times higher than the normal turnover in the store, and some old money in the store can also be sold together.

Do short-term promotions several times a year, and take the initiative to talk with supermarkets about the entrance position of short-term promotions. The price is not too high, which is very popular. It is best to sell in such places, and then deal with the unsalable money in the store at a low price. Lao Wang himself was at a trade fair a few years ago. He can make money and clear inventory, killing two birds with one stone.

Participate in some daily-use products fairs, and clothing is also one of the business projects. Don't underestimate this kind of market, which is crowded and can help clothing stores sell many stranded products.