How to operate Pinduo?

Now many people want to open a shop in Pinduoduo, but it takes a lot of energy and time to do it well. Today, I will tell you about my operation and ideas of opening a good store. Of course, I want to thank a Ling Jun, who has a good idea and his help.

Next, I will talk about my own private shop. My Pinduoduo store opened in June165438+1October the year before last. At that time, I was just holding a funny attitude. Because I have to go to work and my work is very busy, I have never had time to take care of the shop. Although I uploaded the product photos to the store in Pinduoduo, the store has never been ready. It happened that there was something wrong with my company's store at that time. I did an experiment with my private shop, so the monthly sales volume changed from zero at the beginning to three or four hundred now. After that, I quit my job and took care of my shop wholeheartedly. Up to now, the sales volume of my shop is still very good, and I have also summarized some operating theories. I'll tell you these theories now.

First, we should pay attention to the source of goods. Good supply determines whether we can open a good store in Pinduoduo. Maybe most people don't pay attention to the source of goods, which is wrong. You can refer to the products of peers and merchants who have done a lot of good work, and then buy the goods yourself.

Second, optimize the title and main picture, which is very important for a baby to sell well. A good title can play the role of drainage, and a good main picture can attract customers' attention and improve the click-through rate, so we must do a good job in the title and main picture. Don't modify the photos uploaded by yourself at will, which will affect the baby's weight, and seriously lead to weight loss, so pay attention to the photos. Some people can't take pictures I suggest that you can ask professionals from out-of-print concept, Twitter lab and Dharma Institute Express to do it for you.

The third step is to promote in the form of a variety of product promotion, which can be in the form of an explosion and two auxiliary funds. If the explosion loses its ranking, it can be drained with auxiliary funds to keep the store alive. Many platforms will test the comprehensive operation ability of the store, so that the store can withstand the test and keep the traffic.

The fourth step is to supplement the order with high-quality traffic data, and improve the traffic data and replenishment quantity according to the cycle.

Pay attention to the use of high-quality traffic data (such as out-of-print concept, Dharma speed, traffic data of other laboratories), rather than inferior traffic data brushed by general online software (quality is known to all). Never waste a chicken to save food. The specific risk cost is evaluated by yourself, because each store is different and the cost is different.

Tell me about my specific practice: put the baby on the shelves within one week after opening the store. Next, set a cycle (14 days is a cycle), and the visitor data will increase by 50% every cycle. Replenishment depends on the number of shop visitors and peer conversion rate.

In the first cycle (from 1 day to 14), I made 200 high-quality visitors every day, and at the same time brushed about 6 orders every day (at that time, the peer conversion rate was about 4.2% every day).

In the second cycle (from day 15 to day 28), there were 300 high-quality visitors every day, and at the same time, about 1 1 sheet was brushed every day (at that time, the peer conversion rate was about 3.9% every day).

In the third cycle (29-42 days after being put on the shelves), there were 450 high-quality visitors every day, and at the same time, about 18 pages were brushed every day (at that time, the peer conversion rate was about 4% every day).

In the fourth cycle (from the 43rd day to the 56th day after being put on the shelves), I made 675 high-quality visitors every day, and brushed about 27 orders every day (at that time, the conversion rate of peers was about 4% every day).

And so on in the next cycle. In the fifth cycle, we will make 10 12 high-quality visitors every day, and combined with the number of replenishment orders, the store conversion rate can be controlled below the average level of peers (not exceeding the average conversion rate of peers). The main replenishment order quantity accounts for at least 60% of the total replenishment order quantity. If it is not a new store, it can be set at will on the first day of the cycle, and it cannot be broken at the beginning of the cycle.

If you give up if it doesn't work, the previous investment will be wasted, which is also an important reason why many businesses fail in other methods. For example, my store has been operating until the sixth cycle, and the store slowly began to enter the rising period, and the number of visitors and sales began to grow steadily.

The fifth step is to turn around. Usually, the higher the reentry rate, the stronger the explosive ability, but this is not the case with many products. In fact, the higher the return rate when we make up the order, the greater the risk. Therefore, the return rate must be controlled at an appropriate ratio, as long as you are above average among peers.

Step 6, deliver the goods within 12 hours after the order is closed. After the general logistics arrives, many customers will not confirm the receipt, so we don't have to rush, we can keep the automatic receipt, and the evaluation rate will not be too high. As long as there are a few high-quality evaluations, we actually aim at ranking, not evaluation, which is easy to cause problems.

Step 7, use the through train to expand the exposure. After the store has a certain sales volume, you can use the through train to expand the exposure and visitors. But your store has no basic sales in the early stage, so you must not use the through train. The cost of opening a through train is high and the basic sales volume is low. Even with high traffic, it's useless. What I said may not be detailed enough. If anyone is interested, you can go to Qiqi to find relevant tutorials and master the through train game as soon as possible.

The eighth step is activity flow. Stores with many products can participate in the platform to hold new product recommendation activities. Besides, they can also take part in other activities. However, to reach the threshold of activity, how to achieve it is to make up the order and do high-quality traffic data. Generally, like a newly opened store, I suggest running for a few days first, then calculating the cycle, and then filling in the order until the data is settled, so that the effect is good. Because the baby can only place an order after it is put on the shelves, the normal logic is to make up the quality first and brush the traffic first.

The ninth step is to improve the comprehensive score. For some customers who bought the baby, we can put cards in the logistics, let them add your WeChat, give them a rebate of one or two yuan, and give the baby five-star praise. It would be great if you can do this, especially for friends who are fast-moving consumer goods. For example, I have two micro signals that are full. After I buy a new one in my store, I will report my baby photos to my circle of friends, and there will be more than one hundred orders every time. This is good for others.

Nothing is difficult to a willing mind. If you can do the nine steps I mentioned, accumulate experience and don't give up easily, you will definitely open your own shop.

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First, I participated in the mystery for a period of time. After some efforts, I felt that the strength of my soul increased a little, but I still couldn't open the sword door, which was a bit uncomfortable.

However, the statue of Yue Junjun is called evil wind, which is a high-end moon king. It only takes a month to be promoted to the ancestor, but the combat effectiveness is quite terrible.

You three, now I'll give you a chance. I'll stand here motionless and let you be slaughtered by Liu Feng. Yue Qiubai's face appeared a playful smile and moved.

Turn off the sound, move your body, walk vertically, and dance and kill Shenfeng seven times at the same time. Shenmang rolls away, suddenly attacking Shan Ye and autumn from white, and using Viagra's avalanche.

It turned out that the local government office issued an announcement, which probably meant that a mysterious killer sneaked into the house and died, and dozens of people were slave owners. If the influence is extremely bad, some disabilities can be cited, or clues can be provided to capture the murderer, and great rewards should be given.

Moon's heartless white heart, no matter whether the arowana sword monsters around him swim or fight, the knife shadow suddenly drops out, with a loud voice, sometimes with one or two screams.

The dragon pattern carved in the page, but if you look closely at the right, you can see that it is not like a dragon pattern, not as majestic as the waves on the dragon pattern stage, but out of an evil meaning, more like a boa constrictor with long horns, to be exact, it is an evil nine-segment.

Okay？ This is actually a dragon? Chen of Dong Jiao saw the blood of a corpse, and his face suddenly showed surprise, and his clothes also looked surprised.

Suddenly, the mage whipped the ghost and jumped into the empty wind, as if the void had been hit and exploded, which made people very unhappy.

In addition, the sky is falling, and there is a third-level vice president who is here every month. He didn't shoot everything, he just stood on the same side as the theater.

So, Yue Qiubai took part in the practice, got up, watched, and fixed his eyes on a strange man.

But the doctor is a very difficult spirit, and an unknown pressure town is all her thoughts, even a slow-moving and frightened soul.

In fact, in this 2 1 day, if Baishan closes the door alone in autumn, it will be less obvious progress.

So, as a teacher, she returned to her post, and she also signed up, but it happened to be arranged in the mountainous area.

Yu Ding Qiu Bai didn't stop until the enemy's fist approached. This time, he blew out a fierce punch, which was light and did not contain anything that seemed powerful.

Yes, even if the child Long Fu cut off its tentacles, it has never been so unpopular, because, as a great Lich King, it has the special ability to cut off body parts and reconnect them. But now, Yue's practical use of blame on Qu Qiubai means that its limbs are destroyed and its life is taken away, which can make it completely lose this tentacle, an element that greatly loses its strength. Therefore, it can't help but hate, and hatred surges, such as Jiangbei.

The next moment, with a bang, I saw that the dark days of the ancestors of the autumn moon made White strike back with a punch, staggered a few steps to stabilize himself, and looked pale.

It turns out that in the concept of medical elves, this Baishanqiu got a very abnormal defense only by a strange little monster, which is anti-war, but after all, he is an underestimated mortal holy month, and his fists and fists are of course average.