5 templates of market survey report

# Report # Introduction In today's society, we use reports more and more, and there are different types of reports according to different uses. The following is a template of market research report, welcome to read!

1. Market survey report template

Changdi Road, Bailong Road and Xinbuqiao-the "passionate collision" of three "dragons" have "merged" into a "golden triangle" of Haidian Island, and Baisha vegetable market, which is located next to this "triangle", has become a resident in this area because of its superior geographical location. People can not only buy three meals a day here, but also have other necessities in the commercial street of the market. From a vegetable market to a small market and then to a large-scale market today, it has led to the rise and development of restaurants, tea shops and barber shops, thus forming a commercial street next to the market. It is precisely because they complement each other that they greatly meet the daily material needs of local residents. Therefore, for local residents, the business district centered on Baisha vegetable market has occupied an extremely important position in their daily life, and Baisha vegetable market is still a shining pearl in residents' material life.

1. Market environmental sanitation

Food and beverage outlets located in vegetable markets and commercial streets, including some small breakfast stalls, provide breakfast for most local residents, so the hygiene and safety of these food outlets are very important. However, according to the author's understanding, except for tea shops and some medium-sized food shops, the sanitary conditions of the remaining small stalls are worrying: some production environments are dark and humid, the equipment is simple, and the sanitary conditions are obviously substandard; Some dining environments are placed in downtown areas, and the safety and hygiene of food cannot be guaranteed. Health management in the main market is well done and has been armed to "land, sea and air". On the "vast" ground, many criss-crossing small ditches have been dug artificially, like a huge fishing net spread on the ground. The roof of the vegetable market is assembled from several huge aluminum plates, and a long and narrow U-shaped groove is connected under each side of the "eaves". And the notch is facing the underground drain. Such a precipitous decline, whether it is the "hordes" from the ground or the "heavenly soldiers and generals" from the sky, has been surrendered by the two "dragons" that "take off" between heaven and earth. The timely discharge of sewage avoids the breeding of mosquitoes. What is particularly worth mentioning is the configuration of food lines in the market. According to the principle of "pollution from less to more", at the first entrance are non-staple foods that produce almost no garbage, such as condiments, eggs and soymilk. Next, there are vegetables, meat, fish and live poultry. Reasonable distribution of food lines not only reduces the polluted space, but also greatly facilitates people to buy goods.

second, market management and safety

in order to reduce the flow of cars and goods entering the vegetable market and facilitate residents' shopping, a parking lot was built at the same time when the vegetable market was built, and other entrances were equipped with cross bars, which prohibited vehicles from entering. Opposite the parking lot is the market office and security office. It plays an important role in dealing with disputes between the two parties and protecting people in the market, and it is an "iron warrior" to maintain market order. However, under the seemingly in-place market management, there are many obvious security risks. Behind the food line, there is an open space equivalent to a row of stalls. But there are neither fresh vegetables nor delicious cooked food here, but woven nets, baskets and plastic buckets are piled up in a jumble. These flammable materials often pile up more than people's heads. This dead corner of the market has naturally become a "paradise" for mosquitoes and flies, and there is a fire hazard. But I don't know whether the market managers are aware of this. Once a fire is triggered, the vegetable market can be turned into a "hell" on earth in an instant. And if one day we really have to face a sudden disaster, the fire extinguisher, the most easily thought of by people at this time, has only found two in the obvious position of the market. Security risks exist not only in the market, but also above the market entrance, where wires are mixed together in disorder. Some wires have been wrapped with thick insulating tape in many places, which shows that these wires have long been aging. The installation height of the main switch box, which is also at the entrance of the vegetable market, is too low, and it is adjacent to a grocery store. "Fire" and "gunpowder" are so close that danger is imminent.

in addition, there is a phenomenon of electricity waste in the market. The lamps in the market should be on until after 9: 3 in the morning every day. The extensive use of plastic bags is another chronic disease that needs to be cured in the market. The price of plastic bags used in the market is generally between × yuan, which is low, but they are not environmentally friendly products. Especially colored plastic bags, which are more harmful to food. However, almost all residents who go to buy three meals a day can only use colored plastic bags to pack the food they buy.

Third, healthy eating

Summer in Hainan is very long. Every summer, the sunshine will always be "close" to us. The long and hot summer is a time for human consumption. In summer, the temperature is high, people sweat more, drink more water, the gastric acid is diluted, the secretion of digestive juice is relatively reduced, and the digestive function is weakened, resulting in loss of appetite. In addition, people are greedy for cold food in hot weather, which is easy to cause gastrointestinal dysfunction. Therefore, the choice and collocation of food in summer is particularly important, and food should generally be light, bitter and cold and easy to digest.

According to the author's observation, with the arrival of hot and summer weather, the sales of melons, vegetables, fish, duck and other foods in the vegetable market have increased significantly, and residents have chosen more foods that are conducive to eliminating heat and relieving summer heat during this period.

IV. Future Planning

In order to achieve better development of Baisha vegetable market, the security problem is the first to be solved. For the security risks and management loopholes mentioned above, the author puts forward the following solutions.

"safe eating"-although most food shops and tea shops are located in commercial streets, they are not under the jurisdiction of the market. However, as long as the market strictly controls the quality of its own restaurants, provides customers with a clean and tidy dining environment, and creates better eating conditions than those of external restaurants, it can attract more residents to eat here, and the restaurants in the market can also let customers eat a nutritious and high-quality breakfast.

"safe shopping"-this should be based on "standardizing the behavior of stall owners", and stall owners in food shops are not allowed to abandon rotten vegetables and leaves indiscriminately; The butcher is not allowed to put knives, boards and other dangerous goods in disorder. In short, the market should regulate the behavior of stall owners according to the characteristics and actual situation of each industry. And the market itself, but also to the vegetable market building structure, facilities, such as regular inspection and maintenance. In addition, the market can also purchase environmentally-friendly plastic bags in a unified way to reduce the use of colored plastic bags. The expenses can be shared equally by the market and the stall owner, so that the stall owner and the market are both responsible for consumers and create a good trading environment.

In addition, the vegetable market can also launch a software offensive: set up a publicity column in the market. Focus on introducing some common sense of life to customers, such as fire prevention and safe use of electricity, and always put the topic of home safety first; The market can also remind consumers to buy suitable food according to the changes of seasons; "Teach you a hand" kitchen time, etc., can be put on the bulletin board. There is only one purpose, which is to make the vegetable market take the road of "people-friendly", be closer to the daily life of ordinary people and win the favor of more consumers.

the improvement of hardware and the creation of a "software brand" will not only keep Baisha vegetable market as a "material life center", but also make this pearl more dazzling!

2. Template of market survey report

I. Object, time and scope of the survey

The sales situation of Xiayi liquor market lasted for 9 days, covering the urban area of Xiayi County and 26 townships under its jurisdiction.

Second, the survey method

According to the swot survey form, the strengths, weaknesses, opportunities and risks of Xiayi liquor market were explored in many aspects by means of general survey, statistics, key sampling, data collection, face-to-face communication between hoteliers and bosses, face-to-face communication between promoters, collation and analysis of data and survey materials, and information inquiry. The forms of carrying out these tasks are: planning the township for two days, starting at 7 am, holding maps, forms, manuscript paper, etc. When communicating with the channel, take the methods of on-site recording and car recording, and then discuss and analyze the authenticity of the recorded information on the way, and sort out the information at night.

The survey method in Xiayi urban area is to conduct sea drainage first. Make a preliminary grasp of the local market. Then, we will conduct a general survey and statistics on the terminals of each street one by one by taking the method of supermarkets in the morning and hotels in the afternoon, and communicate directly with the terminals above Class B to learn about the market situation in Xiayi and spread our determination to them with a firm attitude. In the urban area, it is also based on daily data, sorting and analyzing every day, including information.

Third, the purpose of the survey

1. Grasp the sales situation of liquor in Xiayi market;

2. Understand the channel characteristics and consumption habits;

3. Find the right time for "Shili Wine Lane" in Xiayi;

4. Lay a foundation for attracting investment and conquering Xiayi market in the next step;

5. Find out the problems existing in Xiayi liquor sales (regional brand awareness, channel dissatisfaction, etc.).

IV. Investigation contents

1. Competitive products (promotion, price, methods)

2. Consumption characteristics (preferences, brand loyalty, etc.)

3. Consumption differences between urban areas and towns

4. Characteristics of liquor sold in urban areas and towns

5. Current situation of local distributors (brand agents, brand loyalty, etc.) The form of selling wine by competing products in the channel

8. Publicity media (price, way and time of competing products promotion, etc.)

9. Focus on mastering the brand equal to my brand (shoulder to shoulder)

5. Market overview

Xiayi is located in the southeast of Shangqiu, Henan Province, with a county population of 1.53 million, including 136, in the urban area and 136, in various towns and villages. Xiayi has two large towns, Huiting and Station. The consumption level of these two towns is almost close to that of urban areas. There are five factories in Huiting Town, which are all close to both sides of the national highway in yongcheng city. There are many Hui people in the town, and there are three second-batch merchants in large towns, among which "Doll Supermarket" is one of them. Mainly engaged in Liuyang River, which supplies hotels and retailers in the town, including small towns around it. The total population of the town is 16,, which is the largest in the town. The other is Station Town, which is close to Yucheng County. There is a railway station in the town with a population of more than 8,5. There are four second-batch merchants in the town, and the total amount of wine sold is close to 1, pieces per year. Among them, Maoyuan Liquor has a good local network. According to his own reflection, nearly 1, pieces can be sold every year with few participants. In the villages along the road between Station Town and Yangji Town, it is the edible fungus production base in Xiayi County, and nearly 5 enterprises (foreign investment) have been formed, with a relatively high economic level. There is a liquor franchise store and a Class A supermarket in the town, and there is also a hotel with accommodation and catering in the station town. There are four better hotels in the town, with an average turnover of about 15 yuan per day; Within the county, one of the two market towns is in the south and the other is in the north; The consumption of these two towns has a great influence on the surrounding areas, because on the one hand, their economic level is relatively high, on the other hand, their coverage is wide, and the surrounding small collections are small, which can form a popular wind. These two towns can basically represent the consumption characteristics of more than 7% of the towns and villages in the county through interviews and information reflected by their bosses. Among the 26 townships, two are close to the county seat, one is Chengguan Town, and the other is Caoji Township. There are also relatively good towns and villages such as Guodian Township, Jiyang Town, Huodian Township and Wang Ji Township, which are the basic profiles of towns and villages. In addition, there is a Fidelity supermarket chain in each township.

in the urban area of Xiayi, there are two main roads and a market street in the north and south of the county, where hotels, supermarkets and food wholesale industries are distributed; There are four main roads in the east and west, such as North Ring Road, Kangfu Road, Xianfu Road and Renmin Road. Among them, Xianfu Road and Renmin Road are the most prosperous sections, and they are also the concentrated areas of administrative units and big supermarkets. Distribution of clothing, it industry, hotels and so on. In the southwest corner of the county seat, there is a village called Fengyuan, which is close to the city lake. It is a concentrated area of ab hotels, with 26 hotels, and the people are quite prosperous. The hotels above Class B within the county are located in the North Ring Road, Kongzu Avenue and County Road, and there is also a larger hotel, Kongzu Hotel, which integrates catering and accommodation, at the intersection of Changsheng Street and North Ring Road. There are more than 1 private rooms in seven hotels in the urban area, which are above Class A, such as China Garden, Family, Jinweiyuan, Xiangsihai, Sunshine Shop, Zhenyuan Spine Daoxiao Noodles and Xiaodongbei, and their business is very good. The larger supermarkets are Shanghai Hualian, Tianguan Chain, Red in the Ice, Likelong and Su Guo, and the last three are stores. There are 316 township terminals, including hotels, and 89 of the key investigation and communication include hotels. The number of terminals in the urban area has been recorded, including 156 supermarket chains and 128 hotels, including 8 Class A and 12 Class bcd, excluding 46 night markets, Renmin Road and Kangxia Road. The total number of terminals is 646. There is only one wholesale market "Pedestrian Street" in the county, which deals in tobacco, alcohol, daily chemicals and non-staple food. These are the general market conditions in Xiayi.

3. template of market survey report

survey time:

June 22nd, 2xx.

survey location:

Suzhou.

survey item:

sales of air conditioners in Suzhou.

Guanqian Street in Suzhou is the economic and cultural center of Suzhou, with hundreds of Chinese and foreign merchants adjacent to it, rich in goods and distinct in consumption levels. The scenery of old brands is still the same, and new businesses are pouring in. The daily traffic of Guanqian Street is nearly 12, person-times, reaching 35, at the peak of holidays. The turnover here has increased rapidly by 25%.

Since Yongle, Suning, Wuxing and other franchise chain stores have entered Suzhou market, the sales pattern of household appliances in Suzhou has quietly changed, which has changed the situation that traditional large department stores have occupied a dominant position in the field of household appliances for a long time. However, Suzhou People's Shopping Mall Co., Ltd., Suzhou Shilu International Shopping Mall, Suzhou Changfa Shopping Mall and Suzhou Taihua Shopping Mall are still the first choice for consumers because of their good reputation, beautiful environment and large and comprehensive products.

According to statistics, the air-conditioning penetration rate in Suzhou households is over 45%, and the air-conditioning market capacity in Suzhou this year is nearly 6 million, which shows that there is still great room for development in Suzhou air-conditioning market.

This year, the whole air-conditioning market in Suzhou presents a balanced trend of "not weak in off-season and not prosperous in peak season", which is closely related to the rationalization of residents' consumption. The air-conditioning sales market has been hit by some home appliance franchise stores, among which Suning, Yongle and Wuxing are the three giants, and Suzhou People's Shopping Mall Co., Ltd. and Suzhou Shilu International Shopping Mall are the department stores.