A deep dive into Shiseido’s most mysterious series, THE GINZA, and the exclusive ingredients are finally revealed

"Dear, what is your skin type?"

"This is very suitable for the skin."

...

Whether you are buying skin care products or cosmetics, shopping guides and customer service staff will always say this first.

Well, there is nothing wrong with opening it, but it often leaves people confused: What is my skin type? Dry skin, oily skin, combination-dry, combination-oily...

Sometimes my skin is different in winter and different in summer, and my skin type can also change when the season changes or when I travel for a business trip. It’s really hard to tell the difference.

It’s really hard to find skin care products that suit you!

It wasn’t until Jing Tian planted THE GINZA that Osaka-chan discovered that choosing skin care products is so easy...

I couldn’t help but say it loudly again, Da Tiantian is so awesome It's so beautiful!

She was recently cast into the trap of the TV series "Si Teng". The Millennium White Teng she plays is powerful, good-looking, arrogant and arrogant, and every look is so beautiful. She is definitely "the best in the world" The original flower of "Wealth Flower".

The 32-year-old Tiantian is definitely recognized by the industry for her good looks, fair skin and beautiful appearance.

In addition to her natural beauty, her favorite skin care products have always been the focus of everyone's attention. For example, THE GINZA has appeared in her live broadcast room and dressing table N times. It is definitely a true love.

Everyone is familiar with THE GINZA.

Legend has it that Shiseido’s most noble, mysterious and low-key top skin care series. In the beginning, it was only for the Japanese royal family. It was really low-key, with almost no publicity or advertising.

"Made in Japan, shipped directly from Japan." If you want to buy it, you can only go to Japan or find a purchasing agent.

And you can’t find it in general Shiseido counters, only in Ginza stores, airport duty-free shops, etc. Looking around the world, you can count the number of places where you can buy it on two hands.

Although it is expensive and difficult to buy, people just love this "cold and arrogant" brand.

Da Tiantian, Huang Shengyi, Lin Yun, Zhou Yangqing, Faye Wong... almost half of the goddesses in the entertainment industry are using its products.

With its own unique formula, it can intelligently meet the needs of your skin regardless of skin type or season. Every single product looks like "couture" and is not picky!

For so many years, its black technology, rare ingredients, etc. have almost not been disclosed to the outside world.

A friend once went to ask the counter sister, and the answer he got was just: there are some "special ingredients"...

OK, fine... what can we say? ?

After that, THE GINZA finally "generously" revealed its soul ingredient - Perceptive Complex, and this year it was upgraded to Perceptive Complex EX!

Just yesterday, THE GINZA held an online new product launch conference in Japan.

Including 8 new products incorporating the newly upgraded original compound ingredient Perceptive Complex EX, a total of 10 products will be available through various channel stores and duty-free shops in Japan on June 1, 2021 Start sales in online stores.

This is also THE GINZA’s first major move in 10 years.

Let’s talk about its new soul component first.

“Perceptive Complex EX

Ginza Perceptive Complex EX”

Skin care products are really different for everyone. Even the same product and the same skin type are "honey to one and arsenic to another" in different seasons and different regions.

It doesn’t matter if you burn money, but if you are not careful, your face will be peeled off...

In fact, our skin is all "sentient".

However, due to aging, external environmental influences, etc., our "perception" will be easily blunted, the skin cannot automatically adjust, and various problems such as dryness, wrinkles, spots, and sagging will follow. Appear.

Upgraded version of exclusive ingredients

Perceptive Complex EX Glory Ginza Perceptive Complex

Perceptive Complex is developed by THE GINZA to enhance the skin's "perception" Exclusive compound ingredients, including polyquaternium, camellia seed extract, beta-glucan...

Calling it "smart" is not just casual talk.

It comes with a "humidity sensor" that can lock in the necessary moisture for the skin and evaporate excess moisture to keep the skin in the best condition.

There are also camellia seed extract and immune glucan, which can enhance cellular immune function, promote cell activation, and act as antioxidants.

Moreover, this year’s newly upgraded “Perceptive Complex EX” has added new ingredients to the original ones and has more comprehensive effects.

Among the complex ingredients, on the basis of maintaining the original characteristics - the "humidity sensor" that intelligently regulates the moisture of the cuticle,

adds prickly pear fruit extract, which can promote the synthesis of Natural moisturizing factors improve the skin's own moisturizing ability.

There is also Ginkgo leaf extract, which is also recognized as an antioxidant. It can activate the body's original defense function and resist damage such as ultraviolet rays.

In general, "Perceptive Complex EX" ??means that no matter you have dry skin, oily skin, or combination skin, it can hold any skin type, making THE GINZA your exclusive skin care product!

In addition to soul ingredients,

Can even the upgraded THE GINZA fragrance be used for skin care?

I just want to ask you if you are awesome!

According to research by Shiseido Dad, as people age, especially starting from the age of 40, human sebum is easily oxidized and decomposed to form a substance called Nonenal.

Nonenal is considered to be one of the important causes of epidermal cell damage.

THE GIZNA's new compound fragrance "Linden Fragrance" can suppress Nonenal very well.

Based on the floral fragrance of the linden tree blooming in Ginza, combined with orange and rose, it is elegant and hidden, fresh and leisurely, and smells very good.

The key point is that it also adds 6 kinds of spices that have the effect of inhibiting Nonenal, which can well protect the skin epidermal cells from damage.

Even the fragrance can be used for skin care. The boss is indeed a boss.

This time THE GINZA has upgraded 10 main items in the skin care line.

The outer packaging has also changed after the upgrade, but it still has a sense of design. Inspired by Ginza architecture, the bottle has sharp edges and corners, the bottle is more crystal clear, minimalist and high-end, with "I am expensive" written all over it!

From basic cleansers to advanced facial creams, they are all great!

THE GINZA Royal Ginza Soft Cleansing Milk

I once got out of the circle because of Da Tiantian's face wash, and it is also Osaka-chan's natural cleanser. The price/performance ratio is very high, and the new packaging has become more rounded. Diudiu.

Importantly, GINZA cleansers did not contain the "Perceptive Complex" ingredient before, but now the new model has been equipped with the latest "Perceptive Complex EX", so the price is also more expensive...

Its cleansing foam has dense foam, strong cleaning power and high-end taste. Although it is a soap-based formula, it does not dry out or feel tight after washing, and my face becomes soft and hydrated. If you keep using it, your skin will become clearer.

The new version adds soul ingredients, which can activate the skin's natural moisturizing power while washing your face, cleaning and skin care at the same time.

If you have never used THE GINZA before, you can start with it, and then you will know what the lady cleansing is.

THE GINZA Ginza Clear Crystal Revitalizing Water

THE GINZA has 3 types of water. The pink color is the classic "energy water". As the name suggests, it replenishes energy to the skin. Yes, it is also the same style as Da Tiantian.

It is a high-performance lotion that focuses on moisturizing and penetrating, repairing fragile and dry skin and stabilizing the base of the skin.

The texture of the old version is very refreshing, non-greasy and non-sticky. Its penetration effect is amazing. You can actually feel the water being absorbed by the skin. After that, the skin immediately feels like it is full of water, from the inside to the outside. All soft and hydrating.

The key point is that it can bring the skin to an optimal state of water and oil balance.

THE GINZA Ginza Rose Quartz Massage Essence

THE GINZA’s popular star product, the Rose Quartz Massage Essence is both a daily beauty essence and a massage oil. The texture is very light and suitable for all skin types. It can be used on the face and body, and used with massage techniques to promote blood circulation and metabolism.

The new lid has also become an angular design, and it still uses a push pump, which is convenient and hygienic, and it is easy to control the dosage.

Use it daily after toner and before lotion and cream. Massage 2-3 times of mercury over the entire face and neck.

The light pink gel has an oily texture, has a certain fluidity and is easy to spread.

Although it contains oil, it is not sticky at all. Instead, it is refreshing and easy to absorb, so you don’t have to worry about being stuffy or uncomfortable. After massage, the skin will become tender, rosy and healthy, with a natural luster and a semi-matte state.

The moist gel is wrapped in essential oil and combined with "Perceptive Complex EX", which can well improve the skin's own "perception", resist external stimulation, stabilize the skin base, enhance the original force, and make the skin more beautiful. Skin becomes healthier and healthier!

The soothing aroma of linden flowers is really super luxurious and healing.

No matter if you use it in the morning or at night, it can make your mood soothed inexplicably, just like having a facial SAP!

THE GINZA Ginza Light Revitalizing Cream

It is a high-performance facial cream that can sense dryness and thickening of cuticles, and perform "intelligent" repair, with short-term visible results. .

The key point is that the ingredients of this cream come from eye cream!

Even if you have never used it, you must have heard of THE GINZA’s “10,000 Yuan” Zhenxi Rejuvenating Facial Cream. It focuses on repairing various skin damages and can awaken and improve the skin's own protective power. However, the price of 100,000 yen also makes many people only dare to look at it from a distance.

Unexpectedly, in this upgrade, GINZA has released a relatively "conscientious" revitalizing cream. It’s also very exciting.

Since its establishment as a fashion boutique in 1975 and the launch of a skin care line in 2002, THE GINZA has only had one product line, but all of them are high-quality products.

By the way, the water used in all its products is mineral water produced in Tuscany shipped back to Japan from Italy. Not only is it extremely rich in minerals, it can also help the skin resist external aggression.

In short, it is minimalist, high-end and accurate, and has no shortcomings except that it is expensive.

0 negative comments, not picky, even the fragrance can be used for skin care... The lady brand is so arrogant!

It’s time to throw away those bottles and jars and start minimalist, high-end skin care!

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