What should I do if my writing ability is too poor?

1. Does the basic skills of copywriting mean the basic skills of writing? Plagiarism is related to the comparison of opinions, not so much to the comparison of writing.

If and effectively improve copywriting skills:

Rule number one: read more books. There is an old saying that "a little ink on your chest makes you become a god", which means that you can write only when you have something in your mind. Our culture is extensive and profound, and there are many rich words. To master these words, writing methods and so on, you need to learn often. Books on literature and history can quickly enrich personal vocabulary; Realistic and reasoning books can enhance the compactness and coherence of articles, and some online fantasy novels can also increase the imagination of planners. In short, reading more books is very helpful to improve the ability of copywriting;

Article 2: Write more. The so-called "practice makes perfect", any skill is getting better and better in the process of constant tempering, so constant practice is the only way to become a copywriter. Writing some articles regularly, such as work-related feelings and experiences, can not only help you accumulate and precipitate, but also exercise your copywriting ability. It doesn't matter if you really don't write. You can write stories and your own experiences, so you can practice writing.

Article 3: Think more. What really matters to the planner is not the method, but the idea. There are thousands of methods, but there is only one concept of success, so when we look at other people's successful cases, the learning method is the second, and the learning concept bears the brunt. How people think and how to successfully handle this product in this way can affect success, so I often say: what others can see is not important, what really matters is what you can't see. Invisible things need to be thought and pondered before they can taste.

2. How does Xiaobai improve her copywriting ability?

The improvement of writing ability can only be exercised through continuous writing, and there is no other shortcut.

Write an article every day. The topic of the article is not limited to the industry, but also some: life and emotion. As long as you insist on the original writing of an article every day, you can ensure the completion of the goal.

Stick to it for about a month and see if you can write something. After ten days of writing, the average person has almost nothing to write. At first he thought he could write a lot, but he felt full of articles. When he really wrote it down, he found that he had not accumulated enough, but he could write for more than 20 days. His writing ability is excellent. It seems that he has never met anyone until now.

After writing 15 days, if you look back, you will find that the articles written on the first day are very different from those written on the fifteenth day, which may be two completely different styles.

3. The writing level is poor. 1 What should I do? Broaden your horizons and observe and feel life in many ways. The article reflects real life. If you want to write a good composition, you should first pay attention to observing and feeling life.

Throughout the ages, anyone who has achieved success in writing articles has attached great importance to this point. Sima Qian of the Han Dynasty said: Read thousands of books and take Wan Li Road.

This "Wan Li Road" is to observe and feel life in many ways. That's what he did himself. Since he was in his twenties, he began to roam the country, inspect historical sites and interview historical materials, and finally wrote the famous Historical Records.

The significance of observing and feeling life in many ways lies in: first, we can get rich writing materials from life. Because when we write a composition, whether we are writing people, things or scenery, we are writing about real life, and we all need realistic life scenes and details.

These life scenes and details cannot be fabricated out of thin air, but can only be obtained by observing and feeling life in many ways. Even the part of reasonable imagination is based on real life.

Secondly, it can make the article gain profound ideological significance. Because only by more contact with real life can we accurately grasp the essence of things and have a deeper emotional experience.

Only by accurately grasping the essence of things and having a deeper emotional experience can we write a good article with profound thinking significance. To observe and feel life in many ways, we must first participate in social activities as much as possible, observe all kinds of people, events and scenes around us in life, and put their faces and characteristics into the "warehouse" of the brain.

In this way, when we start writing articles, these materials put into the "warehouse" will automatically appear in our thinking process. Secondly, we should pay attention to the people and things around us, and pay attention to listening and watching more.

Because no matter who, the scope of activities is always limited, and it is impossible to participate in every activity. Therefore, we should listen more and see more, and get life materials from other people's mouths and activities.

Sometimes this is even greater than the amount of personal participation. For example, we can hear about Guangzhou in Beijing; Also, when we are bystanders, we can observe more carefully than the parties, because the parties are fascinated and the bystanders can see clearly.

Third, when we are in contact with life, it is not enough to use only eyes and ears. Use your brain.

We should think deeply about what is in front of us and see what forms, characteristics and problems it has. Only in this way can we discover the truth in life, grasp the essence of things and produce profound thoughts and feelings.

2. Read articles extensively. The ancients said: Reading breaks thousands of books, but writing is still a god. Mr. Lu Xun once said: if you only look at one person's work, the result will not be good and you will not get much benefit; You must pick many flowers like a bee, so that you can brew honey. If you bite in one place, your income will be limited and boring.

This is the experience of predecessors, which is very profound and worthy of our serious reference. Why is extensive reading so important? On the one hand, it can make up for the lack of our life experience, and let us indirectly get a lot of life materials and feelings about life; On the other hand, it allows us to learn from other people's writing methods and skills in many ways.

We should adopt the correct method in extensive reading. In this regard, predecessors have had a lot of good experience.

For example, the combination of rough reading and intensive reading is an effective method. Rough reading means reading all kinds of model essays. You don't need to make a detailed analysis when reading, but you can have a general understanding of the ideological significance and writing skills of the article.

This is from the perspective of "wide", so that they can get a variety of nutrients. However, it is not enough to have "breadth" without "depth".

For those good articles, we need intensive reading. In intensive reading, we should not only think carefully, but also see how the theme of the characters is expressed, how the structure is arranged and how the language is used. After reading it, we should also write these down in our notebooks.

As the saying goes, a good memory is not as good as bad writing. Only by writing these down can we review them often and never forget them.

Through intensive reading, we can get good writing methods and skills, which will make us develop in a "deep" direction. 3. Practicing writing more can speed up the process from learning writing knowledge to applying writing knowledge, which can be said to be the most critical link to improve writing level.

Tang Biao in Qing Dynasty once said, "As the saying goes, it is better to read ten articles than to do one." . Cover it often and it will be cooked. Although the topic is difficult, it is easy to do. If you don't do it often, it will be born naturally. Although the topic is easy, it is difficult to do ... "The general idea is that reading ten articles is not as rewarding as doing one."

Often write, the method and reason of composition are skilled, even if the topic is difficult, it is easy to write; If you don't write often, the method and principle of composition will be unfamiliar, even if the topic is easy, it will be difficult to write. Therefore, we must pay attention to the truth that "it is better to do one article than to read ten articles" and practice seriously often, so as to gradually explore the "ideas" and "organs" of the composition.

Practice should be carried out with clear ideological and emotional purposes. Beginners can write a paragraph to express their thoughts and feelings at the beginning and practice all the words around the center.

Next, see if the arrangement of several parts of the performance center is reasonable, and learn to master the knowledge of structure. Then, look at which parts of these parts need to be written in detail and which parts need to be written slightly, and learn the knowledge of writing people, taking notes and writing scenery.

Finally, consider using words to make sentences and practice accordingly. It is much more effective to practice with clear thinking and emotional purpose than to learn narrative, description and structure in isolation, which is beneficial for us to quickly grasp the "ideas" and "organs" of composition.

Students with certain writing knowledge are practicing writing. We should always put our thoughts and feelings first.

In addition, practice writing more articles and don't be afraid of making a fool of yourself. When it's finished, people should read it and find fault.

As the saying goes: one party loses, and the bystander knows. I often can't see anything wrong with my own articles. Only by showing them to others can I know what is not well written and have a clear destination to make corrections.

On the other hand, knowing where you are prone to problems can also attract your attention, which is conducive to your continuous improvement and improvement, so that you can make faster progress. 4. Pay more attention to revising the article and practicing writing is of course the key link, but it is still necessary after each practice.

4. How to become a copywriter has always seen the design background of peers are self-reliant. Although not necessarily better than going to work, I always drive and do things by myself.

However, it is rare to see a single copy coming out to start a new stove, and I have to be serious about my position and salary. Perhaps, designers do things that many customers are willing to pay for, such as LOGO, VI, picture book, graphic design, DM, packaging, illustration, etc., which also makes designers more independent.

There is also a copy. What can I do to really feel that I have a set and it is worth your money? In fact, as the core part of creation, copywriting has the same function as design, showing a right-handed relationship. Some friends who have done it themselves, when talking about how to make things in their hands more valuable when the copywriting is not taken seriously, said that a single copywriting is bound to fail to make a separate design, and a copywriting with holistic thinking is often greater than a design with holistic thinking.

I am deeply convinced. A product, whether it is real estate or other products, has traces to follow.

From the birth of case name (product name), to the strategic direction of overall communication, and then to the release of promotion and creation, the importance of copywriting can be reflected in every step. As for creativity and execution, it is the embodiment of copywriting skills.

Here is a list of projects that the whole case copywriter participated in or led. If you play this set of things well, you will not only be a copywriter, but the overlord in copywriting. What is that? Or copywriting! ) I divide what copywriting can do into four parts: the eye stage, the brain flowering stage, the finger stage and the mouth stage.

Any case in the eye period does not exist independently, but is influenced by audience aesthetics, customer expectations, market ups and downs and other factors. At this stage, the main work is to interpret the market, consumers, products and competing products.

For example, you want to make instant noodles. First of all, the first step is to look at the representatives of instant noodle brands in the market, what they say and how consumers recognize them.

As for the characteristics of the product itself, many times, the products you encounter are the same, the same bread, the same seasoning. You have a bucket, and he has a bucket. After communicating with customers for a long time, he couldn't say why. What should I do? What you need at this time is to list all the opportunities, such as the shape, whether the bread is triangular, like Sato Yuezhi. For example, from the raw materials: buckwheat processing? Like packaging, paper bags? I once participated in the spread of sanitary napkins. In a pile of lesbian things, I hold those white things for comparison. I have to ask them questions without shame. It's really awesome to think of it. What exactly do you want? Or instant noodles.

You can distinguish competitors, know what the other side is saying, know what consumers want, and know which direction to start. This is the enemy and know yourself in the art of war.

In short, during this period, what we have to do is the preliminary basic content, which may not be very interesting, there is not much creativity to think about, and there is not much brainstorming. We just need to calm down and gain insight step by step. Often if this stage is solid enough, the second stage will be relatively easy.

By the way, many copywriters think that this period is made by customer service and strategy, and copywriters should do the creative part later. If you think so, unless your copy is really awesome, you will be crossed. After combing and precipitation in the early stage of brain flowering, there must have been ideas in the brain at this time.

What matters in this period is your judgment and determination. If there are 10 selling points worth saying, I'd rather turn them into buying points.

Is there a necessary reason for you to buy a pack of instant noodles? Great promotion, no increase in quantity, fresh taste, used to eating.

In fact, many times, the selling point is not so easy to arouse people's interest. The same notebook, some people love IBM, others love Dell. The point is, what are you in the eyes of others? If your instant noodles can be said to be the healthiest instant noodles in the world, then don't say delicious; If your instant noodles can be said to be instant noodles specially developed for overtime workers, then you certainly don't want to target family members. Simply put, it is to find the biggest and most different DNA, give it a powerful package, and the concept of creation will come naturally.

At this time, we must remember one sentence: the optimal strategy is inevitable and not dispensable. In other words, this concept must be unique (difficult), irresistible (more difficult), and must belong to this product (more difficult).

Please meditate for 3 times: I am my own creative director, my own customer and my own consumer. Then, severely cut off those seemingly extensible and good concepts, leaving only the only brand DNA in the world.

Finger stage is the favorite stage of many advertisers. Every copy, every idea, may be carried out at any time, with a strong creative desire and sense of accomplishment.

Frankly speaking, it has always been my dream to do this without doing the first two things. But unfortunately, awesome but wrong ideas can never compare with normal but correct strategies.

When you turn a corner, you often know to see the road clearly. There is no problem when you are lucky, but in the long run, you will form a bad habit, which is difficult to change (blood and tears teach you).

Back to the point. During this period, the copywriter is responsible for creativity and copywriting, and the designer is responsible for the perfect implementation of this creativity. Of course, if the designer partner is better than you in creativity and copywriting, I will mourn for you.

There are many ways to write copywriting and creative thinking. Many masters and people who are not so masters are writing their own creative experiences. Some are inspired by watching a movie, some are inspired by soaking in the bathtub, and some are suddenly inspired by * * *.

As for how to find inspiration, everyone's G point of inspiration is different, and you don't have to refer to others'. As far as personal experience is concerned, it should be cleared before each creation, and all previous ideas and prejudices should be put aside.

I don't like doing experienced things very much, which will lead to a lot of good goods and it is difficult to produce new goods. It's like not eating a few McDonald's before a big meal.