On "A Few Words" of Efficient Communication

Good communication/eloquence means saying the right thing at the right time.

"Five-character principle": Everyone likes to listen.

So what is "a few words" for efficient communication?

Reasonable: communication should have a central argument/purpose/theme.

Words have substance: supported by examples and data. To make the central argument in the communication process concrete and data-based.

Speak in an orderly way: be logical and organized, not incoherent, not incoherent.

Express the truth: words should be supported by emotions and heard by communicators.

To be brief: spend little, but never fail.

Having said so much, how can we say "a few words" in our communication?

First of all, the first point, which is also very important, is to be "well informed". This information needs us to know more about it. Speaking needs capital. You don't have a few drops of ink in your stomach, and you haven't soaked in salt water many times. How can I make others believe what you say, make you completely convinced, and crawl under your pomegranate skirt, right?

For example, once there was an air-conditioning internal training, all air-conditioning sales executives or sales staff participated in the internal training, and it was not limited to one brand, that is to say, the sales staff of Midea, Chigo, Gree and other brands gathered together. The training teacher asked a salesperson present: "Can you talk about the beauty of air conditioning?" Chigo air conditioning salesman said solemnly, "Teacher, I sell chigo air conditioning."

In fact, there is an old saying that I believe everyone is familiar with, that is, "Know yourself and know yourself, and you will win every battle." You don't even know much about your competitors, so as ordinary people, how can we believe what you, a salesperson, say in order to shop around for air conditioners? At least you don't even know your competitors.

Our communication should emphasize the "golden mean", be euphemistic, not too direct and too absolute. But now many people tend to talk about themselves too "cliff-like", that is, they leave no room for others, and often affirm their own views and exclude others' views.

At a micro-marketing salon, the teacher said: "Now society has entered the era of micro-marketing. How many organizations have disappeared because they don't understand such a concept? Look at Nokia, it's gone and no one uses it. "

At this moment, a student whispered, "Teacher, my mobile phone is Nokia's."

Another student also added a knife: "Teacher, I use Motorola."

In fact, these two students didn't mean to tear down the teacher's desk, but the teacher accidentally said it was too absolute, which would inevitably occupy the living space of other people's views. In this way, in order to survive, others must fight for it.

Society is relative, there is no absolute right or absolute wrong. Compared with absoluteness, euphemism and negotiation are easier to be accepted and understood. When we express our views, we might as well think about the next person. We can say this:

"My opinion is/I think ... I want to know what your opinion is ...? "

"Let me tell you my own opinion. What do you think? "

Keep a humble heart and don't say absolute words.

Here, introduce such a word, same frequency. That is, what you say should be on the same frequency as what you say to each other.

In fact, listening is also to let us adapt to others, not to let others desperately adapt to you.

For example, when we talk to the elderly, we should take the initiative to slow down and speak louder, because the elderly are a little hard of hearing and can't hear clearly.

When we talk to children, we should be close to them, and don't just say "hey, come and eat" or "come and sleep". For adults, we may be able to do this, but for children, we may prefer this way: "Baby, come and eat, come and sleep".

Then when talking to people at our same level and age, don't go your own way, but actively cooperate with each other. For example, if you talk to a person who speaks slowly, don't blindly follow your usual rhythm, because then you may look impatient and impatient in the other person's eyes, and the other person may even think you are impatient and unreliable, so in order to avoid so many unnecessary "troubles", we might as well adapt to the rhythm of others.

This article is a short summary that I wrote after reading Long Tao's course "A few words of efficient communication". Then today's 500-word goal was completed, and I suddenly felt particularly fulfilled, haha, so easy to satisfy. Then continue to refuel ~