What principles of cultural life are embodied in the design of Expo emblem?

The emblem is a visual symbol that reflects the concept centrally. The emblem of Shanghai World Expo is produced through global solicitation and expert review.

The emblem looks like the Chinese character "World", which is skillfully combined with the number "20 10" to complement each other, expressing the strong desire of the people of China to hold a world-class and multicultural World Expo.

The emblem is like a family of three embracing each other, enjoying each other and reflecting the harmony of the family. In a broad sense, it can also represent all mankind including "you, me and him" and express the concept of "understanding, communication, gathering and cooperation" in the World Expo.

The emblem, with green as the main color, is full of vitality, adding upward, upward and bright movement and meaning, and expressing the creative passion of China people facing the future and pursuing sustainable development.

Emblem of China 20 10 Shanghai World Expo

The image of three people hugging each other in the emblem looks like a happy family of three. It can also be abstractly summarized as "you, me and him", which expresses the concept of "understanding, communication, convergence and cooperation" in the World Expo, is permeated with the Chinese national spirit of advocating harmony and aggregation, and embodies the active pursuit of people-oriented in the 20 10 Shanghai World Expo.

The emblem looks like the Chinese character "World", which is skillfully combined with the number "20 10" to complement each other, expressing the strong desire of the people of China to hold a world-class and multicultural World Expo.

The emblem, with green as the main color, is full of vitality, adding upward, upward and bright movement and meaning, and expressing the creative passion of China people facing the future and pursuing sustainable development.

The word "teacher" in China's calligraphy is similar to the word "Jing" in the seal cutting of the emblem of the 2008 Beijing Olympic Games, which symbolizes two super-large international competitions held in China at the beginning of this century and tells the story of China people's unremitting efforts to promote traditional culture while integrating into the world.

The selection of the emblem of the World Expo follows the principle of "openness, justice and fairness", and the Expo Bureau has adopted the strictest confidentiality measures. Volunteers who participated in this work and experts who participated in the evaluation signed a confidentiality agreement with the Expo Bureau. Relevant leaders and professional designers first screened out 1746 works. Then 15 judging committees, including senior graphic design experts, artists, historians and celebrities in the advertising industry, selected 100 works from the 1746 works as finalists. Through expert review and opinions from relevant parties, five works were recommended from 100 works. Finally, the emblem announced today has been fully considered by the Executive Committee and the Organizing Committee. It is reported that the works sent to experts only have serial numbers, and there is no personal information of the author, and the final winner only learned the good news yesterday.