Talking about used cars

The original content is teacher Dong Bing of Nanjing Shoujia Vehicle Information Consulting Service Co., Ltd.

Finishing and adjusting the author Wang Meng, this article is original.

A few days ago, second-hand cars in car home posted posters to collect all kinds of thinking and coping strategies of second-hand car practitioners during the epidemic. In fact, for car home, for second-hand car e-commerce, and for this industry, we have gained some insights and made more changes in this "Black Swan" incident.

Originally, it was planned that the lower reaches of the Yangtze River would be in full bloom in spring, Chongqing noodles would be served first, Wuhan Regan Noodles would satisfy the craving, and Nanjing salted duck would have a midnight snack to get together with local bosses.

It is necessary for our second-hand car driver from China to find Mr. Dong when he arrives in Nanjing. I have known Mr. Dong for more than ten years, and I am also a teacher and friend in the industry. I am a big brother, a founder who brought used car business into radio programs, and an enthusiastic person of various organizations. ......

Although I can't eat salted duck myself, I can still share my knowledge with Lao Dong at midnight.

We talked about what industry partners should do before and after the outbreak. Take this second-hand car in car home as an opportunity to talk to our family.

The roots of the used car industry are still there!

What do ordinary people want when they buy and sell used cars? Why can a real estate that is also an intermediary have a big brand company like Chain Home, but it is difficult for the used car industry to have a brand of this scale?

Some people say that used cars can't be transparent. If they are transparent, they can't play. Is that really the case?

Used car e-commerce has spent a lot of money and gone a long way in recent years, and it has not cured the problem of transparent and standardized industry information. On the contrary, haste makes waste, leading to layoffs, disputes, closures and so on.

Car home is the most professional player in the vertical field. He has a very deep accumulation and resources in systematic standards, such as online display data standards and vehicle database standards. If he can provide better support and help in various standards of used cars, it will be of great benefit to the whole industry.

The standard differences in various fields of the industry have not been opened!

Only through standardization can any commodity circulate better. Isn't it because the world has weights and measures that we deeply realize the value of standardization? You said the house at the front door, but he listened to the hip axis, which is no good!

For example, the standard of vehicle accidents, the people and we understand the same? What are the standards among car dealers, various markets, entities and e-commerce? Is there unification?

For example, used cars in car home and retail dealers are uploading their own vehicles. Do you have the test report of the vehicle? Are the standards the same? Is there a platform requirement, or is there a third-party testing service designated by the platform? For example, industry certification bodies, sublime car inspection, Dr. Cha, car inspection gang and so on.

Are the testing tools, methods, compensation standards and responsibilities of these testing institutions consistent and open?

For another example, there are more than 1300 automobile trading markets in China. Have their respective standards been opened nationwide? After all, 85% of employees are in the market. Can car dealers achieve "Putonghua standard" across markets?

Nanjing beauty praised Xiao Pang as "you are so sweet", which means I am gentle and considerate! If the girl in the north says, "Fat brother, you did a good job", it is to criticize me for doing this a little fucked up and making people uncomfortable! You see, this is a misunderstanding, because there is no standard!

At this point, car home has history, accumulation, data, technology and content. Can we establish a standardized system and realize the value of the industry together with experts in various sub-sectors of the industry, just as Taobao established the rules of e-commerce, and Tencent redefined the gameplay of chat software. After all, car home didn't intervene in the direct transaction combining traditional and physical industries, and everyone still trusted the role of the referee.

Realize the standardization of industrial chain and user thinking.

In recent years, used car e-commerce, traditional dealers, various models, various attempts, but in this process, users' feelings and needs are often forgotten, and the pain points of users are not really solved.

What is the pain point for users to buy and sell used cars? Sell a reasonable price within a limited time, of course, the higher the better; Of course, buying a second-hand car is to hope that the car is in good condition and is worth the money!

Are users demanding too much? Not too much! Think about buying a house, buying food in the supermarket and buying electrical appliances online! Especially during the recent epidemic, is the online shopping experience becoming more and more critical for users?

Having said that, we have to put forward some demands for car home, because car home, an old vertical car website, has a large number of fans and customers, which are accumulated by high-quality content, which is a natural resource advantage. How to serve these people well is very important, so why not graft them into the second-hand car business service better?

For example, can individual users sell cars and hang them on used cars in car home? The platform gives some suggestions through big data, such as price reference, sales cycle, description template, data automation and so on. In a certain period of time, we can adopt the "Dutch-style" auction with reduced price, instead of bidding from the reserve price, which is similar to the actual "bargaining" between buyers and users.

Bidding car dealers are unreliable? Entrusted users are not reliable? Nobody cares about the transaction transfer? Worried about quality inspection? With the development of industry segmentation for so many years, can't car home make a security system similar to Alipay? It has become an ecological platform docking service, similar to the box horse fresh life of used cars. After all, both buyers and sellers and third-party services trust this brand.

If you like, the Internet should be a good financial help.

When it comes to information intermediary in the used car industry, many people think it is a cancer. From Ningbo to Wuhan and Chengdu, in fact, the information intermediary was originally a subdivision of the industrial chain, and the result was misused, resulting in a well-served intermediary being accidentally injured.

For a big platform like used cars in car home, it should be a platform for our industry to help outstanding enterprises develop for a long time. For those information intermediaries with no entity, no real car, no strength, no guarantee and no profession, it is necessary to strictly prohibit them, establish a screening and classification mechanism, effectively distinguish and recommend different types of service providers, and supermarkets also have green food areas and genetically modified food areas for sale to meet the needs of different customer groups.

Can we learn from the experience of Taobao and JD.COM in those years and realize that we can identify and establish a real evaluation and supervision system, with third-party supervision and local chambers of commerce suggesting audit? The words car home cannot be easily released.

Car service is community-oriented, and home becomes a chain home?

The fragmentation of the used car industry itself is more obvious in China. More than 85% of enterprises are small enterprises, with an annual transaction volume of 180 units, which is not considered small and medium. Most of them are intensively cultivated in the used car market. With the changes in the future, will there be exquisite used car shops like Japan, America and Europe? This trend has begun in independent used car chain brand stores in coastal cities such as Jiangsu, Zhejiang and Shanghai, and this trend may develop even faster after this epidemic.

This kind of community service, low-frequency used car trading? Intermediate frequency demand? It is not impossible to combine the medium and high frequency services organically. Many first-and second-tier suburbs and third-and fourth-tier city centers have appeared multifunctional second-hand car service shops similar to chain stores, such as new cars, finance, insurance, second-hand cars, agents, maintenance, pawning and leasing. A store can do many things.

In the future, car service community stores, especially used cars, will bring opportunities to more young people, husband and wife stores and entrepreneurs. After the epidemic, the necessity of this kind of community service will also be highlighted. For example, many customers who started working recently need to be connected with electricity, changed tires and disinfected.

These stores need the services of a platform company, such as Jia Lian, which is similar to second-hand houses, for resource integration, traffic conversion, brand marketing and daily management training. Joining, investing, concentrating and providing community services are all good. We think that a platform of this level in car home will have great advantages, and chain stores will have this "big tree" or "enjoy the cool".

It's just that the auto insurance and financial products provided by Ping An system have certain advantages, and it's not impossible to change the home into a chain home as long as the actual landing is solved.

Car home should continue to adhere to the platform-based cooperation strategy, cooperate with outstanding enterprises in the field of industry segmentation, and realize the USB flash drive peripherals of industrial chain companies? Car home host * * * the same development mode.

Misfortune tests the sincerity of friends.

In our mind, car home is more than just a trading service platform. From the earliest content to professional services, from community forums to entity docking, people like cars, cars, individuals and businesses. Everyone regards it as a big family with feelings.

During the COVID-19 epidemic, used cars in car home took the lead in reducing advertising fees for their peers. This is particularly good support. Everyone is anxious to sell cars, and this marketing cost is also a big expense. We should all be grateful for this.

In addition to reducing the marketing costs of businesses, I also hope that Auto Home can focus more on publicizing and reporting the touching acts of our second-hand car owners in China before and after the epidemic. For example, we called for donations for the death of Wuhan, and Teacher Dong organized donations for hospitals to raise dryers and clothes, so as to fully demonstrate the "warm social responsibility" of China, the owners of used cars, enhance our industry image and reputation, and transmit more positive energy.

Having said so much about car home's second-hand car platform, the second-hand car business still needs to strike while the iron is hot. No matter how well the platform is supported, we still need enterprises to adapt to the changes and development of the industry.

It is expected that many companies in the industry will encounter various difficulties and risks for a long time after the epidemic. It is suggested that colleagues should not blindly hoard goods, make up for losses for quick success and instant benefit, unite with their peers as much as possible, and don't carry it hard.

Try not to lay off employees or reduce salaries, keep employees' jobs and achieve sustainable development. Time is not tight now, so we should look at how some well-done enterprises display and market from car home, such as why the photos look good, why the small videos are fun, how to describe the truth about the car condition, how comfortable the customer service is, and so on, and practice more internal skills.

In special times, people just calm down and think about business. How do traditional enterprises usher in their own turning points and new opportunities in the Internet era?

In this way, and only in this way, can we continue to grow and develop. Thanks to car home for giving us the opportunity to express some thoughts and feelings during the epidemic. The right one will come sooner or later, and the right customer will come soon. They're on their way, everybody get ready!

Two veterans of the used car industry, one at the foot of the Great Wall and the other adjacent to the Yangtze River, talk about feelings at night!

I hope to take the opportunity of today's essay activity to have a chat with our used car owners!

Please forgive me if there is anything wrong!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.