Why do people from the media rarely send graphic works this year? Because of what? Why didn't you tell me?

I can answer this question with my own words and my own media experience.

I made headlines last April and opened this account. I have been mainly writing articles, and other genres, such as videos and micro-headlines, have never been involved. In about a year, I published more than 60 articles/kloc-0, including one with an exhibition volume of over one million and several with an exhibition volume of over 100,000. However, in this case, the three applications are original, but the total income is 5 1 yuan!

In desperation, I am basically in a state of giving up, not updating or posting, just browsing and commenting occasionally. Why? Because I can't see the future!

The turning point appeared in April this year. Accidentally participated in the activity of "Talent in the Same City". At that time, there was a high-quality selection of talents in the same city for five yuan. I slowly pondered and began to fight my way out in the genre of micro-headlines.

Thanks to a series of reform measures in the headlines, I quickly succeeded in creating original works, adding V and opening up income. My main position has also shifted to micro-headlines, basically ignoring pictures and texts, that is, articles, and letting them die.

Why is the article slowly being left out by me? I think there are several reasons.

First, of course, the exhibition volume of articles is not high, and the income is also very average.

Compared with micro-headlines, the amount of articles displayed is really small. No matter what articles, it is good to have an exhibition volume of over 100,000. But what about the micro headlines? 100000 is basically easy to get. A very simple thing. Low presentation brings low income. Headlines often have screenshots similar to various explosions and micro-headlines. Have you ever seen screenshots of people drying articles? I believe there are, but very few. Under the four rewards, there must be brave people. The income of the article is not optimistic, so naturally few people write it.

Second, the energy and time spent in the article can't compare with the micro-headlines.

Writing an article is as few as one or two thousand words, as many as five or six thousand words, or even tens of thousands of words, in which the author's hard work and sweat are by no means comparable to any genre.

It can be said that the prolific authors who insist on writing articles in the headlines at present are all real gods.

It is this great difficulty that leads to fewer and fewer people writing articles.

Third, it is determined by the appreciation habits and level of headline users.

Now is the era of fast food, and everything pays attention to a quick word. As the world's largest Chinese interactive communication platform, today's headlines have gathered hundreds of millions of users. These users come from all walks of life, engaged in a variety of occupations, and their education levels are uneven, but they have one thing in common. In other words, users prefer short, flat and fast micro-headlines and video presentations to long articles that need careful consideration. The rise of Tik Tok is a very obvious example. The change of appreciation habits will naturally have a considerable impact on the article. I finally wrote a long article, and no one has read it yet. Then who will continue to write?

In that case, will the headlines notice this situation? Sure!

Qingyun plan is a very obvious signal. Almost all Qingyun plans are long articles, but embarrassingly, the reading volume of these award-winning articles is not very high, even very low, so this kind of award will gradually become a kind of self-entertainment, and the huge bonus distributed in the headlines will be regarded as a blow to Shui Piao, and this kind of selection will lose its ultimate original meaning and original intention.

Only by greatly increasing the reading unit price and income of articles will the authors who have basically given up the graphic genre be recruited back, and only in this way can the network environment of letting a hundred flowers blossom and a hundred schools of thought contend be truly realized.