The entrepreneurial story of Shi Ding brothers raising chickens

The entrepreneurial story of Shi Ding brothers raising chickens

A few days ago, a waterwheel pulled into the farm in the forest belt of Alashan Economic Development Zone. The driver is wearing a big mask, a thick down jacket and a cotton cover over his trousers. Jumping from the driver's seat is clumsy, like a robot. The driver's name is Ding Shaoqiang, and he is a famous farmer in the development zone.

Ding Shaoqiang and Ding Shaolin used to be farmers in Bayinguoleng, Mu Ren. Because there is no farmland, their annual income and life are difficult to meet. If they are poor, they will change their minds. What can they do if they want to start a business? The two discussed it and decided to raise local chickens.

They think that real native chicken is the scarcest in the market. As long as chickens with good meat quality are raised, there will be no market. In order to introduce high-quality chickens, they went one step further and bought more than 1000 chickens from Guangzhou Jiangmen Poultry Company. Chickens fly. After a chick "flies" to Yinchuan Airport at the price of 3.2 yuan, Ding Shaolin picks it up in his car. Raising southern chickens in the northwest will take some risks, and the hearts of the two brothers are in their throats every day. Who knows that when the chicken was two months old, one day, it was informed that the henhouse was an illegal building and was going to be demolished. In the "rumble" of bulldozers, Shi Ding brothers spent tens of thousands of yuan to smash Shui Piao. The two brothers searched everywhere for the shelter of the chickens and finally found a more suitable place in the forest belt of the development zone.

No one expected that a bigger blow was yet to come. On the morning of the third day when the chickens moved to the forest belt in the development zone as a whole, the two brothers opened the door of the henhouse and saw the chickens lying on the ground. The two brothers wanted to cry.

"There is no retreat. Most of the investment of hundreds of thousands is borrowed. Why not pay your debts? " The two brothers believe that the reason for the death of hundreds of chickens this time is the hasty relocation. The chicken coop is too small, and the chickens that can't squeeze into the coop at night catch a cold. They borrowed money from relatives and friends again to expand the henhouse, introduced 1 1,000 chickens, expanded the breeding scale to more than 1 1,500 chickens, and named their chickens "Green Garden Cordyceps Chicken".

In spring, summer and autumn, the forest belt is a paradise for chickens. In winter, it is more difficult because there is no water in the forest belt. For five months, the two brothers pulled water from several kilometers away, rain or shine. What worries them even more is that there are few edible insects and weeds in the woodland, while the feeding amount of corn is large, which greatly increases the breeding cost. A chicken eats corn in 0.3 yuan every day, which makes them overwhelmed. When Cordyceps chicken was six months old, the two brothers were busy advertising, asking friends and looking for a market, but many consumers questioned the authenticity of the chicken they sold, and the sales volume never went up.

In desperation, Ding Shaoqiang thought of a "stupid" method. He said, "I'm desperate to stew a pot of chicken in a big pot." When I meet someone, I will let him drink a soup and eat a piece of meat, so that consumers can taste real Cordyceps chicken soup and chicken. " This move really worked, and the number of consumers buying native chicken gradually increased, and the telephone number for ordering food began to ring off.

Business has improved, and the two brothers are more confident about their future development. Not long ago, they bought 1000 chickens, and this year they plan to sell 5000 cordyceps chickens. Ding Shaoqiang said that the ultimate goal is to slaughter 20,000 chickens a year and strive to occupy the surrounding markets.

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