Joke Collection Website - Talk about mood - Speaking of heart! It is said that people in China hate buying cars? This 10 thing!
Speaking of heart! It is said that people in China hate buying cars? This 10 thing!
After decades of development, the domestic automobile market has reached the largest scale in the world for many years. Faced with the huge market cake, many international car companies have entered the domestic market, forming a good situation of "a hundred schools of thought contend and a hundred flowers blossom". Appropriate competitive relationship urges car companies to launch more models with good quality and low price.
In addition to well-known foreign car companies, independent brands have also risen in recent years. Behind this rise is more diversified automobile consumption. Foreign car companies and independent brands form joint ventures to further reduce production costs. A cursory look at the catalogue of domestic automobile brands shows that there are about 200 automobile brands, large and small, and even more specific models.
Although there are many choices, there are also many restrictions. Practical pickup truck models are subject to many restrictions, especially in driving time, driving area, vehicle selection and so on. In terms of driving time and scope, Beijing has made such regulations on the time and driving area: you can't enter the Fifth Ring Road between 6: 00 and 23: 00, and there are more or less restrictions in other places. In the choice of pickup truck models, at present, the domestic market is dominated by low-end domestic pickup truck models, which cannot meet the current trend of consumption upgrading.
As mentioned above, while the domestic automobile sales are large, the scale of the used car market behind it should not be underestimated. Relevant data show that the second-hand car transaction volume in 20 19 years is 1296 10000. The huge used car market could have given consumers more choices.
However, compared with the mature automobile market in the United States, the domestic used car market is still in its infancy, and there are many problems at present. For example, in the detection of vehicle condition, it is often not implemented specifically. Many used cars are mixed because of lack of integrity and priority of interests, and most consumers are in a passive situation in their choice, resulting in low trust in transactions. In addition, there are a series of problems such as low financial penetration rate and imperfect laws and regulations.
Talking about the difference with the American market, although the American automobile market also advocates the principle of "great beauty in things", it is different from the domestic market that pays attention to the size of models, and the American market makes a fuss about the displacement. Large displacement engine not seen in China. It can be seen everywhere in the streets of the United States, but it may be more close to the people in pricing. To give a simple example, the 3.6L Dodge is priced at $29,090 (about 654.38+0.978 million RMB) in the United States.
Due to energy conservation, emission reduction, taxation and other related policies, at present, in the domestic automobile market, major automobile companies have begun to promote small-displacement engines. In the past, those models with large-displacement engines gradually left us, which is bad news for some consumers who like large-displacement engines. The trend of banning the sale of fuel vehicles in the future also makes car companies slowly shift their focus to new energy vehicles, which may all be pure electric vehicles.
Generally speaking, in terms of vehicle classification, there are not only traditional cars, SUVs, MPV models, but also station wagons. The station wagon, usually called "station wagon", can be simply understood as a series of cars derived from the automobile foundation. Derivative cars have been greatly improved in power performance and off-road ability, so they are loved by consumers in European and American markets.
In addition to high-performance wagons, there are also some civilian grounded wagons in European and American markets. In overseas markets, Corolla has a travel version. What is the price of this model in the US market? 20,290-$? 24,340 is actually similar to the domestic sedan version, except that these station wagons are not available in the domestic market.
In addition, the price difference of station wagon at home and abroad is also great. For example, the domestic mercedes benz c-class station wagon starts at 346,800 yuan, but the starting price of this model in the United States is 38,400 dollars (equivalent to 268,000 yuan). The difference between the two is at least 80 thousand. On the other hand, the number and pricing of domestic tour models are not satisfactory.
If you look carefully, you can find that the engines of domestic models are mostly gasoline engines and few diesel engines. In fact, there is no difference between a gasoline engine and a diesel engine, but both have their own advantages and disadvantages. For example, diesel engines have great torque and fuel economy. In other markets, many models have diesel engine versions in addition to gasoline engine versions, giving consumers more choice of models.
According to different strategies, car companies will rely heavily on the new car strategy according to different places. Although the domestic automobile market has been ranked first in the world for many years, most automobile companies have not put the focus of new car strategy on the domestic automobile market.
Generally speaking, foreign auto companies will first put their new cars into the auto markets of overseas countries such as the United States and Japan, and then put them into China. This period is as short as one or two years and as long as two or three years. Every time an overseas new car is released, just watching it can make domestic consumers jealous and envious many times. However, this situation began to change even more, and some new cars began to appear in the domestic market, such as Buick's Angola GX and other models.
Even if I used to like old cars, as long as the deadline of 15 came, there was nothing I could do, and all the models had to be scrapped. Now some changes have been made to the scrapping regulations, and the mandatory scrapping policy has been changed from the previous time limit of 15 to 600,000 kilometers, which is finally much more humane than before. After all, 15 years have passed, and many models are still "healthy and energetic".
In other overseas markets, the policy of scrapping cars is much more tolerant. Even in some places, as long as the vehicle can be started, it will not be forcibly scrapped. This is the feat of Volvo P 1800 running 4.8 million kilometers.
The above may be about policy, and the following is about the disadvantages of consumer psychology.
In consumer psychology, Chinese people not only pay attention to the basic demand for car use, but also face-saving projects greatly affect the actual car purchase behavior, especially in the case of overlapping prices, which is particularly obvious in the case of leapfrog. For example, the joint venture brand and luxury brand leapfrog, in fact, even if the joint venture brand model is slightly better than the luxury brand in body size, power output performance and configuration, the sense of superiority brought by the luxury brand is incomparable to the joint venture brand, and both practicality and superiority are needed.
In this regard, we can see from these examples, such as the short-lived Zotye SR9 and Landwind X7 in previous years. These models have the appearance of luxury models in appearance, but the technology is not too hard in basic aspects. Apart from a certain vanity, the consumers who just started to buy these models, in essence, their first demand for car purchase is often shallow demand such as "good looking", while deep demand such as "easy driving" is often not important.
Nowadays, in addition to the promotion of the three core parts, more and more car companies have begun to increase investment in design. This may be because the smell of wine is not afraid of the depth of the alley, because the first intuitive feeling of consumers buying a car is still in the design.
When consumers buy a car, of course, they want more or less market concessions, and the behavior of increasing the price of models is undoubtedly the most annoying thing for consumers. At the same time, this practice also violates the relevant provisions of China's "Automobile Sales Management Measures". In this case, the professor feels that we should resolutely resist it. But unfortunately, there are still many consumers who would rather increase the price than buy it.
Although there are many "disgusting" things in domestic car purchase due to many factors. However, at present, the relevant policies have gradually changed and become more and more humanized, such as the pickup truck policy, and the restrictions have been alleviated to a certain extent. In the use of models, the models launched by car companies are more and more fuel-efficient, and the cost performance of domestic models is getting higher and higher. Everything is developing in a good direction!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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