The five shopping malls in Beijing correspond to five groups of people. Which group do you belong to?

since I was a child, I've been a mall-lover. But I don't like to "sell goods", but I like to see the design of shopping malls and the display of goods.

Not long ago, Beijing announced the Spatial Layout Plan of Commercial Service Facilities in Beijing, proposing that Beijing will become a world-class consumption hub city in 235.

Beijing, with its large population, strong consumption and high consumption awareness, is a battleground for businesses. However, Beijing is hardly a "city with developed commerce". As proposed in this plan, although there are many large-scale businesses in Beijing, there are not many pieces, and they are unevenly distributed, mostly concentrated in the Fourth Ring Road and the Fifth Ring Road. Among them, Chaoyang District, Haidian District and Xicheng District are the most. The suburbs are Changping District, Daxing District and Tongzhou District. On the second ring road in the urban area, there are few shopping malls and the grade is not enough, although the location is so good. Then, the commercial facilities such as Fangshan District and Mentougou District in the outer suburbs are seriously inadequate.

In addition to large-scale business, Beijing has adopted a wide road urban pattern, so doing business in Beijing is often "half a road, half a year, half a block". That is to say, because the road is too wide, people's willingness to cross the road to spend is reduced, and they can only do business in half a street. Because Beijing is a cold season for half a year, everyone goes back to sleep and wraps up the quilt at the Spring Festival Evening in autumn and winter, which leads to "underdeveloped night economy".

this plan puts forward the ambition of Beijing's commercial development. Wangfujing and Qianmen should become the commercial areas of international exchanges at the wide area level. In the next few years, Beijing will vigorously develop five regional commercial centers, such as CBD, Shijingshan, Huilongguan, Daxing Xihongmen and the city sub-center. Xidan, Financial Street, Jianguomen and Wukesong should become regional commercial centers. Finally, the community-level business center.

look forward to it. It is expected that Beijing can truly become an international business capital, which is fashionable and convenient, and then can meet the needs of different classes, so that people who come to Beijing can feel the business style of international cities with different styles and forms.

Next, I'll talk about my five favorite commercial facilities in Beijing, for your reference only.

(1) INDIGO: Internet upstart

Not long ago, during the Dragon Boat Festival, I went to INDIGO, a Beijing-based station. This is a luxury mall located in the fourth ring road in the northeast of Beijing, which opened in 212. I have been here three times before, in the afternoon and in the evening. I used to feel that the decoration was luxurious and there was a lot of space, but there were not many people. This time the Dragon Boat Festival came, I was shocked. There are a sea of people, customers at home and abroad gather, and the popularity of the business circle has matured. At the same time, I also carefully observed the people who came to eat. Everyone was dressed up, handsome and beautiful. Even if the face value was not online, the trousers and shoes were expensive at first glance, and even the children felt that they were wearing extremely elegant skirts and combing extremely chic hairstyles.

In the last three years, I have lived in Tongzhou District, the sleeping city of Beijing, also known as "Tonglifunia". Although I have been promoted to the sub-center of Beijing, it will take time to change my temperament. I have lived in the sleeping city for a long time, and I am used to seeing pajamas in the street. I suddenly entered the city and came to INDIGO, and I was strongly impacted by jewels.

the prosperity of INDIGO is not unrelated to the prosperity of the region. Jiangtai, where INDIGO is located, used to be Jiangtai Township, surrounded by electronics factories. After the opening of Metro Line 14, a general station will be set up, and INDIGO will stand on the subway station, with a very advantageous geographical position.

What's more, connecting Taiwan with nearby Wangjing and 798 Art District has turned it into an Internet and arts and cultural center in the Fourth Ring Road in Northeast Beijing, where internet upstarts and artistic beauties gather, and nearby high-end buildings, villas and international schools have been built one after another, which undoubtedly prepares the most valuable buyers for the prosperity of INDIGO.

I don't want to write INDIGO's soft essays. However, when I went to INDIGO this Dragon Boat Festival, I felt that the brands inside had been updated a lot, and flagship stores such as Fauvism, Dyson and Lego were opened one after another. Personally, I used to be worried that with the development of the network economy, how many people will come to the physical shopping malls to buy things again. Now I finally verified that I was wrong. On the one hand, it underestimates the purchasing power of the wealthy class, and on the other hand, it is too unimaginative.

"Shopping mall is no longer a place that only provides shopping activities, but more a public space for living."

No matter how good the home is, most people outside the otaku still need to come to a comfortable and spacious public space to communicate. No matter whether they go shopping alone or invite relatives and friends to eat together, urbanites need such a space to satisfy their social connection. Especially in a city like Beijing, where the streets are divided into communities, a super fun, interesting mall with food, drinks and movies, and free air conditioning is of course the first choice for many citizens.

In the hot summer, INDIGO is such a good place to go. If I have to use one word to describe the temperament of "INDIGO", I think it is the temperament of "Internet upstart".

(2) Qiaofufang Grassland: Great artist

Compared with INDIGO's "Internet upstart" temperament, Qiaofufang Grassland in the East Third Ring Road should be regarded as a standard mall full of "artist" temperament.

The building model of Fangcao is an oblique triangle, which is very eye-catching. But at night, it is the least conspicuous building in the surrounding lights, emitting a low-key luxury.

Qiaofufang Grassland is close to the CBD, the World Trade Center day order and the Embassy District, and the crowd is naturally dominated by foreigners, white-collar workers in the World Trade Center and wealthy people in the CBD. Therefore, when walking inside, the dress of the people inside is quite different from that of INDIGO, which is full of upstart temperament and dancing sense. Instead, it is full of a refined and refined feeling that has been a gentleman and lady for several generations.

to say that the biggest difference of this mall is undoubtedly the sculptures and plastic arts arranged everywhere in the mall.

For example, above Lumiere Studios in this mall, there is a red-faced portrait of Guan Gong. In the vast hall, a strong cow crashed into the wall. The most classic is a sitting golden Buddha, which pulls down a red line of fans from the dome of Fangcao, like a beam of light, shining on the gold of the Buddha, and a sense of solemnity arises spontaneously, which complements the fashionable shopping malls.

I checked the information and found that Fangcaodi was invested and built by Hong Kong Qiaofu Group. In the artistic space atmosphere formed by the aggregation of sculptures and galleries, the expression of Qiaofufang Grassland is a little more liberal. The brand furnishings inside are also relatively "artistic niche" and expensive.

So, if there is one word to describe Fangcao, it is the temperament of "great artist".

(3) Jindi Center: Miss White Collar

On Dawang Road not far from CBD, there is a small shopping mall called Jindi Center Shopping Mall. In Beijing, where a large number of luxury shopping malls gather, Jindi Center Shopping Mall really can't make a trip. It is small, with only four floors up and down, and there is not much room in the dome. However, I have deep feelings for it, mainly because I personally lived in Dawang Road for three years. Every time I go to Dawanglu subway station, I have to pass it.

maybe it's small, so it's not tiring to go shopping. Then there are no tourists, just white-collar workers and residents around. There is no sense of luxury of the top-level first-line brands like CBD International Trade Center. The brand matching of Jindi Center is mainly based on the affordable position of white-collar workers, plus some restaurants with good taste and reputation. The overall feeling is very comfortable. No competition, no comparison, just like an elegant small garden in the middle of an office building, which makes people feel at ease and catch their breath. Every time I go to Jindi Center to eat, there is basically no too much psychological pressure, just like going to a very comfortable pavilion to blow the wind. Maybe Jindi Center just meets the needs of people at my level, just right.

In addition, it is worthy of praise that the decoration of Jindi Center is simple, bright and fashionable, which makes people feel that it is a place with good feng shui and bright hall. This color, together with INDIGO, which is full of wood color, and Qiaofufang grassland, which is noble and black and gray, is obviously a piece of land that is close to the people without losing the sense of city.

So, I think the temperament of Jindi Center, like a "white-collar lady", is small and beautiful.

(4) Jiulongshan Heshenghui: A fashionista

The Jiulongshan Heshenghui, which only opened in recent two years, is my favorite shopping mall after I moved to Tongzhou District. It's not far from my home. The bus will arrive in half an hour. Heshenghui is a giant mall, which seems to be bigger than INDIGO.

The main color is white, simple and cosmopolitan, with bright lights. No matter in summer or gray winter, when you walk in, the bright colors and huge space make people feel relaxed. The brands inside are also dominated by fast fashion and some mid-range, middle and high-end brands, and the consumption price is controllable, which is especially suitable for ordinary people to go shopping.

of course, these are not the best. The best thing is that it has a delicious snack street with two floors underground and an arcade game space. From the hot spicy chicken wings in Beijing, clam powder, Kyoto matcha ice cream, as well as all kinds of pasta all over the country, pork chop rice in Hong Kong, etc., although not every family is so delicious, the rich choices still make people's appetite wide open and dazzling.

It may also be because of the rich volume design and brand implantation, so there are a lot of young people in Heshenghui. With more young people, the whole shopping mall is full of vigor, sunshine and jumping feeling.

Jiulong Mountain really wants to thank Heshenghui. You should know that this is south of Chang 'an Avenue, although it is only 2 kilometers away from the CBD of Dawang Road, but in the Imperial City, once it is south of Chang 'an Avenue, it will be considered as a place with poor consumption level, and there is no way. This is the stereotype of Beijing.

Jiulong Mountain was a dusty place a few years ago. With the massive construction of CBD residential areas here, the emergence of Heshenghui has undoubtedly provided a good place for people living here to rest and eat. Moreover, with such a large volume, Jiulongshan has suddenly formed a business circle dominated by Heshenghui, with distinct levels, gathering popularity and fashionable movements.

So if we want to sum up the temperament of Heshenghui, it is the feeling of "fashionista".

(5) Tongzhou Wanda: the street of pajamas

The last thing I want to talk about is Tongzhou Wanda. Since I moved to Tongzhou District three years ago, it has become a large business district closest to my home. Go shopping on weekends if you have nothing to do.

there is a huge space inside, and the decoration is also very upscale. Eat, drink, and be merry. It's all in it. Today, when the national Wanda is selling well, it is not very prosperous. Although I didn't read the financial report of Tongzhou Wanda, it should be the winner in terms of popularity.

because of the huge Tongzhou, oh, no, now the Beijing City Sub-center, Wanda Business Circle is the absolute leading business circle in the Sub-center, and it is almost a place that more than 8, residents in Tongzhou District must go if they have nothing to do. Although Beijing has also planned a high-grade business district in the Canal Business District, it will take at least 5 years and above for that place to mature from completion.

Compared with the shopping malls in the Fifth Ring Road, Tongzhou Wanda is undoubtedly more "common people". Although it is rare to see people who come to the mall in pajamas, the whole mall gives people a relaxed feeling, just like putting on pajamas to eat, and it is absolutely right.

From Monday to Friday, there are too many people who go to the Fifth Ring Road to fight hard. Who means Tongzhou has no industry? Finally, at the weekend, it is natural to unload your arms, and it is great wisdom to eat at home. Tongzhou Wanda provides such a place.

Tongzhou people should thank Tongzhou Wanda. Without Wanda, Tongzhou would be the real city of sleeping. Nothing but eating and sleeping. Just with Tongzhou Wanda, the whole city has color, and people's hearts have been comforted and satisfied.

These are my five favorite and probably most familiar shopping malls in Beijing. Of course, there are many big shopping malls in Beijing, which may be better than here, and there are many. For example, Chaoyang Joy City, Anzhenmen Huanyuhui, Haidian Huang Zhuang Europe and America Hui, etc.

although my hometown is a third-and fourth-tier city, I grew up near the bustling commercial street in the city center. Maybe because of the environment, I prefer shopping. Unfortunately, when I grow up, things in shopping malls become more and more unaffordable, but there is a shopping mall, and I always feel that there is a light in my life. This may be the charm of business.

which shopping mall do you like best in Beijing?