What is the secret of the success of a bear market?

The bear-infested movie "Wild Continent" has exceeded 100 million at the box office on its first day of release. The bear haunts three consecutive blockbusters, which is undoubtedly one of the most successful ip in Guo Man. In sharp contrast to Bear, Pleasant Goat and Big Big Wolf, there are a series of big movies that have been stopped for a long time because of the unsatisfactory box office. As an evergreen tree in China, what is the secret of the success of bears? The following small series will analyze it in detail for everyone, as follows:

First of all, we should choose a good script, followed by special effects. At present, many China movies are blindly blowing special effects, and they don't pay attention to the polishing of scripts. No matter "The Legend of Deification" or "The Rebirth of Nezha", the special effects are first-class and first-class, but they have been criticized because of the script's problems or its simplicity. The production team of "Bears Come and Go" noticed this problem, so they paid attention to the script first, and then the special effects. The plots of a series of big movies, such as Bear, Metamorphosis, Primitive Man and Wild China, are profound and interesting, and the score in Douban is about six or seven points, which is higher than that of most molecular donor countries.

Second, we must choose a good schedule. The most suitable movie for the Spring Festival is the Spring Festival movie, which can't be a month earlier or a month later. Last year's Spring Festival movie could not be released because of the epidemic, so the broadcast of Bear was deliberately delayed for one year. Winter vacation or national day in 2020 can be tolerated, and it will not be released again this year. "Bear infestation" has penetrated a lot of truths that Guo Man companies don't know: eating soup in good times is not as good as eating meat in bad times.

Third, the core should be selected. Many time-honored brands are out of the comfort zone. They have been unable to get out of their comfort zone, and the box office is getting worse and worse. In fact, the routines of the later films of Pleasant Goat and Big Big Wolf are similar. The affection of the Grey Wolf family was sold back and forth N times, and most of the audience were tired of aesthetics. However, the core ideas of several blockbusters in Bear Haunted are different. For example, Lost Xiong Bing talks about family ties, Snow Mountain Bear Wind talks about animal protection, Primitive Times talks about history, and Fantasy Space talks about environmental protection. Every big movie "Bears Come and Go" can bring new things to the audience, so its box office can be higher than the last one.

Fourth, ip should be well maintained and word of mouth should not be ruined. This is a big problem. GG Bond, Pleasant Goat, Big Big Wolf and other old IPS have all gone through a process of prosperity-silence-rise. Their mid-term animation more or less destroyed the original word of mouth, and only changed their style and re-emerged in recent years. Bears have always paid attention to maintaining the continuity of ip, and will not let the reputation of a work in the middle collapse. As the saying goes, even if it is mediocre, don't crash the plot, so the good reputation of bear-infested movies can last for seven years.

Bian Xiao concluded: Logger Vick and Xiong Er, the protagonists of Bear Haunted, may not be the cleverest protagonists in Guo Man, but the production company of Bear Haunted may be the cleverest production company in Guo Man. It figured out the way to produce and promote Guo Man films, so Bear Haunted has become a big ip that stands firm. These are Bian Xiao's personal opinions. Don't spray if you don't like it. If you have friends with different views, you can also leave a message below and talk about your views. Let's discuss it together. Thank you.