Now many teams like crowdfunding. Have you ever helped crowdfunding?

Crowdfunding model is wildly imitated in China.

The reason why the crowdfunding model can win everyone's love is nothing more than two aspects. One is that the crowdfunding model lowers the threshold for entrepreneurship very quickly. Thank you for your help, so that more people can start their own businesses through crowdfunding, which is in line with the improvement of the domestic entrepreneurial environment at this stage; The other is that crowdfunding is closer to the paradise of dreams, so that these entrepreneurs can have more emotional elements to integrate in addition to financial investment. At the same time, crowdfunding users can achieve the simplest "investment and financial management" by supporting entrepreneurs.

The crowdfunding model was originally to realize venture capital through the Internet. Through the openness and enjoyment of the Internet, venture financing projects are more grounded. From this perspective, it is not difficult to see why Internet giants have started to do crowdfunding platforms. Coupled with the strong performance of crowdfunding model in foreign countries, it will further encourage Internet giants to accelerate their follow-up.

Kickstarter, the originator of crowdfunding, recently announced that its total fund-raising amount has exceeded $654.38+0 billion, but last year alone, its overall project growth reached 2,000, * * * received 3 million people * *, and the total fund-raising amount was $480 million. Another crowdfunding platform, Indiegogo, although slightly inferior to Kickstarter, also received $40 million in financing at the beginning of this year. This team of only a few dozen people raised funds in 190 countries, and the raised funds increased by nearly 10 times.

In China, crowdfunding platforms are also growing wildly. Before Entertainment Bao and Baidu crowdfunding, there were more than 10 crowdfunding platforms in China. The domestic crowdfunding platform represented by crowdfunding network has achieved rapid development in the near future, and some of them have also obtained financing, or are directly affiliated to large financial platforms.

Scenery missed by insiders

Although the development of crowdfunding in China is still in its infancy, there is a big gap between the quality of crowdfunding projects, the amount of financing and the overall domestic crowdfunding users, but some people still compare the current crowdfunding to a group purchase of 20 10 years.

At that time, once Goupon was launched, similar domestic group buying platforms quickly followed suit. According to statistics, there are more than 5,000 group buying websites at the most. However, in the past four years, few group buying websites can be named. On the contrary, websites that do group buying navigation, such as Baidu Group Buying, 360 Group Buying and Group 800, all survived to the end in the killing of group buying websites.

Compared with group buying, although it is not so crazy, the growth of crowdfunding websites has exceeded the imagination of most people. Take crowdfunding network as an example. Up to now, the total number of projects initiated on crowdfunding network has reached 830, with the cumulative number of supporters reaching 752 10, and the crowdfunding amount exceeding 22 million yuan. Other crowdfunding platforms have also developed very well.

At the same time, perhaps because of the enlightenment of the development of the group buying industry, or because there are too many industries covered by crowdfunding, many crowdfunding websites seem to be deliberately "differentiated" from the beginning. For example, crowdfunding online conference entertainment and public welfare crowdfunding, various fan groups and public welfare activities can be found on the crowdfunding line; Roll call time will focus on intelligent hardware products, which are full of various novel digital products; Dream-chasing network is more literary and fresh. It opens the home page of Dreamcatcher, including fund-raising for filming, pre-sale of T-shirts with theme trends and pre-sale of original Coix seed. ...

But this differentiated development, on the other hand, can actually be understood as these crowdfunding websites do not seem to completely cover all crowdfunding categories. That is, if you only go to a crowdfunding website, you will probably only see some crowdfunding projects.

Reminiscent of the group buying industry navigation mentioned at the beginning of the article and Baidu's self-built crowdfunding platform, I suddenly realized why a website similar to navigation was not born in the crowdfunding field.

The most suitable navigation is to search for Daniel Baidu. In my opinion, if Baidu does this, it will be even more brilliant in both its operating mode and its liquidity. In terms of operators, Baidu has been doing "traffic business". Whether it is hao 123 or search, Baidu is familiar with the operation of navigation mode. In terms of liquidity, self-operated crowdfunding may be "heavy" and need the support of various resources. If you do navigation, you can immediately realize it by importing traffic into the existing crowdfunding platform.

However, Baidu has only made crowdfunding attempts in the financial field so far. The purpose of launching the crowdfunding platform is actually "Xiangzhuang Dance Sword is intended to be Pei Gong". On the surface, I want to push my own crowdfunding platform. In fact, I want to promote my financial management through crowdfunding platform. As we all know, Baidu has fallen behind Ali and Tencent in terms of payment. I hope this is not a whimsical guess.

Besides crowdfunding, what other opportunities are there?

Even if Bats with big traffic, big data and big open platforms are put aside, there are actually many other opportunities on the road of crowdfunding.

I once read an article "The Industrial Chain Behind Crowdfunding". The general content is:

On the crowdfunding website, basically all entrepreneurial projects will eventually go to marketing, product manufacturing, company operation, product logistics and other levels. Behind all these links are related service providers, which together constitute the whole industrial chain of crowdfunding. In this industrial chain, every link has great development opportunities. In the United States, this "landscape" on the road of crowdfunding has developed quite magnificently. Marketing public relations companies that provide related services for American crowdfunding projects, such as CommandPartners, Agency 2.0, Shmedia, etc., just help crowdfunding projects shoot professional and eye-catching promotional videos. There are also professional crowdfunding project consultants to help entrepreneurs solve a series of problems in the crowdfunding process.

Crowdfunding projects are largely the behavior of a team, which will involve many links such as project communication and market verification. However, the project start-up team is generally weak, and may even start their own business. It's a bit overwhelming to expect them to write those inflammatory copywriting, shoot videos with a sense of substitution, complete the spread of the project and finally achieve the success of the project. It's hard to do it on one's own.

So for those who want to participate in crowdfunding projects, you can participate in any link of the whole crowdfunding industry chain, and you may get unexpected gains for it. To give a few examples: because crowdfunding projects are not achieved overnight, it is difficult for investors to get the return you promised at the first time. In the meantime, you may need to appease them. For another example, crowdfunding projects need to collect feedback from users. If you have many project supporters, you may need a professional team to help you integrate and analyze these suggestions and extract the most useful information. ...

Frankly speaking, the domestic crowdfunding industry is still in its infancy, and perhaps for many people, now is an opportunity. It may not take too long to see that the industrial chain hidden behind the crowdfunding model has entered an explosive stage. "Crowdfunding service company", yes, although its name is relatively rustic, it may be the most indispensable scenery in this industry.