Which cars can be called "pseudo-luxury cars?"

In the minds of Chinese people, luxury cars first refer to some luxury car brands, which must have international influence and historical accumulation, and then be priced so that ordinary people cannot afford them, and can highlight their status and wealth. . Luxury cars are divided into super luxury cars and general luxury cars. Super luxury cars like Lamborghini, Maserati, Rolls-Royce and other big brands in the world that can easily cost tens of millions. General luxury cars, in addition to the well-known BBA, like Cadillac, Lexus, Lincoln, and Volvo are all general luxury cars. So what are the "fake luxury cars"? Let’s explain in detail below.

Popular models of luxury brands; in order to capture more markets, many luxury brands have lowered their price thresholds. Generally, the starting price is 200,000 yuan as the off-line price, so these luxury brands’ models are priced below 200,000 yuan. It can become a "pseudo-luxury car". For example, the BMW 1 Series and Audi A3 are all models that have fallen below the 200,000 yuan threshold. Although they are recognized luxury brands, they are all priced at ordinary prices and cannot be considered true luxury cars.

First of all, the definition of luxury car! The car must be heavy enough, must have a large displacement, and must be rear-wheel drive. If the above points are met, this car is definitely not cheap. Many people can understand the heavy body weight because the materials used are good! It’s easy to understand that it has multiple cylinders and a large displacement, it doesn’t waste fuel, and it accelerates quickly and smoothly! But why does it have to be rear-wheel drive? In other words, why is a front-wheel drive not a luxury car? According to the tradition of luxury cars, the interiors of earlier luxury cars were often decorated with a large amount of solid wood and very thick steel plates, so they were very heavy. A larger engine is needed to provide strong torque, and ordinary transverse gearboxes cannot withstand excessive torque output. A longitudinally mounted engine design is required to accommodate a larger transmission. The longitudinal design cannot use front drive, and can only add a drive shaft to output power to the rear wheels. In a word, it is not luxurious without rear drive.

What is a luxury car? For example, Volkswagen is an ordinary brand, but its Phaeton is indeed a complete luxury car, and those who can afford it have some money in their pockets. For example, there is Toyota's Land Cruiser, which sells for nearly one million, and is a toy used by rich people to play games.

In my opinion, the so-called pseudo-luxury cars refer to cars that are obviously not luxury brand cars and are not expensive, but deliberately give people the illusion of luxury. To put it simply, they are those swollen cars. A car with a fat face. For example, some people responded that the Mercedes-Benz A-Class, BMW 1 Series and Audi A3 are pseudo-luxury cars. I disagree. First of all, they did not deliberately create misunderstandings or pretend to be fat. Secondly, as entry-level models of luxury brands, although they are not expensive, they are still members of the luxury brand. Finally, it is said that their prices are not expensive compared to higher-level models of the same brand. Compared with similar-level models from other brands, such as Corolla, Lavida, etc., they have a clear brand premium. Isn't brand premium the exclusive label of luxury cars? Therefore, the entry-level models of luxury brands cannot be regarded as pseudo-luxury cars. At most, they are the cheapest luxury cars. The significance of their existence is very important, that is, to allow more consumers with limited budgets to realize their dreams of luxury cars.

Luxury brands that are not recognized by consumers; many Chinese people buy luxury cars because of the luxury car logo. If the luxury car brand is not well-known and not recognized by the market, then buy such a car What is the difference between luxury cars and ordinary civilian brands? For example, the French brand DS is indeed positioned as a luxury car brand in the Chinese market, and its models are completely built and designed according to luxury car standards. However, its price is very close to the people, and it does not have the status of a luxury brand at all, so consumers Nor does it acknowledge its account. In addition, some niche luxury brands such as Acura and Chrysler can be regarded as "pseudo-luxury cars."

Foreign civilian cars enter China and are packaged as luxury cars; some foreign car manufacturers have seized on the psychology of Chinese consumers and packaged some models that are common in the European and American markets as luxury cars for sale in China. Get greater profits. For example, the Volkswagen Beetle was a very common mobility car in Europe, but after entering China, it became an expensive luxury car.

There are many such examples. Like the Chrysler brand mentioned above, it is actually an extremely ordinary brand in the United States. However, because of its relatively luxurious appearance, it transformed into a luxury car after being imported to China.

Sometimes, in order to attract attention, news media practitioners will deliberately include words such as "luxury car", "Audi man", and "BMW woman" in the news title. The purpose is to attract attention. .

However, with the improvement of people's living standards, cars have gradually entered everyone's homes. In addition, in order to capture more market share, luxury car brands are currently pricing their products at lower and lower prices through lower configurations and joint ventures.

This has caused many people to see the word "luxury car" when they read the news, but when they go in, they find that they are entry-level cars from some luxury brands, such as BMW 1 Series, Mercedes-Benz A-Class, etc.

The Chrysler 300C’ is known as a little Bentley. The appearance of a car worth 300,000 yuan tries to make it feel like 3 million yuan. However, its rough workmanship, interior, and driving experience betray its true identity. There is something to be said about the Chrysler 300C. Of course, for many people, this car must be quite good. The price is more than 300,000. It is grand and dignified when driven out. Moreover, the new style is somewhat similar to top luxury cars such as Bentley and Rolls-Royce. , many friends who don’t know much about cars always regard it as a super luxury car such as Bentley or Jeep Wrangler; a purely imported large-displacement off-road vehicle will not be cheap. The domestic price of over 500,000 puts it in the luxury car category, but as a former Wrangler owner, I have to say that although this car has strong off-road capabilities, its workmanship is rough, its interior is rudimentary, and its roof leaks. It really makes people love and hate it.

Camaro/Mustang/Challenger; the three pillars of the American muscle car, the huge body and the sharp shape, look very intimidating. The official price of the first two in China is about 400,000, but in fact they are on the same level as the Toyota 86, and the official price of the 86 imported into the country is only more than 260,000. Ford F150/Dodge Ram/Toyota Tundra; the Three Musketeers of Pickup Trucks are also the three most commonly seen large pickup trucks in China and are loved by many off-road players. But in fact, the price of their basic model in the United States is not expensive, only about 200,000. Volkswagen Beetle. The Beetle can be said to be a very classic model with very good performance. It seems to have become a special vehicle for women. Although the Volkswagen Beetle is excellent in terms of configuration and performance, in today's era, the Beetle is really not a luxury car.

It is a luxury brand and a luxury car. This is easy to understand. Mercedes-Benz S, Maybach, BMW 7 Series, some supercars such as Ferrari, Bentley Rolls and so on. Although their terminal prices are different, it does not affect that they are both luxury cars. There is another absolute luxury brand here, but it does not have a mass-produced luxury model, that is Cadillac. If you don’t know, you can go to Baidu Cadillac’s history to know how influential this brand was back then. No less than today's Bentley Rolls. However, due to various reasons, there is currently no mass production of a luxury model.

Let’s get back to the topic and talk about whether it is a luxury brand or a luxury model. Owners of the models I clicked on here should not criticize me. Why is it not a luxury brand? Please read what I wrote earlier. For example, all Mini series, Ford F150, Mustang, Golden Bowtie Hornet, Chrysler 300c, Jeep all series.