Qixi Festival beauty salon activity plan

In order to ensure that the event proceeds smoothly and successfully, it is often necessary to prepare a specific, detailed and highly targeted activity plan in advance. An activity plan refers to a planning document formulated for a certain event. So how should the activity plan be formulated? Below are the templates of beauty salon activity plans for the Chinese Valentine's Day that I compiled for you (selected 6 articles). They are for reference only. I hope they can help you.

Qixi Festival Beauty Salon Activity Plan 1

1. Activity Theme

A lifetime of love, sincere expression of love

Activity (1) Theme: Qixi Festival Lovers, True Love Infinite

Activity (2) Theme: If you love me, say it bravely

Activity (3) Theme: Love is priceless, love me and you will get a prize

II , Activity time

August 1 to August 6, 20xx

3. Activity objects

1. Activity (1) Target audience: Age Between the ages of 23 and 45, dress tastefully, especially men who drive private cars and beauty salon customers;

2. Activity (2) Target audience: Activity (1) participants and beauty salons The husband (or boyfriend) of a member of the hospital;

3. Activity three is aimed at the target audience: participants of activity (2) and all women participating in the selection;

4. Activity content< /p>

Activity (1): "Qixi Festival Lovers, True Love Is Unlimited" Special Promotion

During the event, all men can purchase the "Romantic Heart Gift for Couples" special package (valued at RMB 999) at the beauty salon ), give it to your wife (girlfriend) to fully express your love and thank your wife (girlfriend) for her support and help in the past year; beauty salon customers can also promote (lover* **Enjoy event discounts);

The Beautiful Heart Card can enjoy nine special discounts:

1. Select basic care items twelve times;

2. Any Choose body care items four times;

3. Receive a set of "Unlimited Love" customer-sized product gift boxes (special packaging) for your wife (girlfriend);

4. On August 26, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person;

5. Receive a brand-name men’s belt (or brand-name shirt, Wallet);

6. Receive a men’s facial cleanser as a gift;

7. Men’s kidney care as a gift;

8. Love as a gift A vow card, participate in the "Best Love Words Selection Activity, and have a chance to win exquisite prizes;

9. Receive a 10% discount if you place the order on the same day;

Note: Or the wedding time is on Those who are more than three years old (including three years, subject to the marriage certificate) can get an additional 10% discount (10% discount)

Activity (2): "If you love me, just say it bravely" Love Vow Expression Activity

During the period from August 1st to August 6th, 20xx, all men who purchase the "Romantic Love Gift for Couples" special package and the husband (or boyfriend) of a beauty salon member (note: no need to purchase " For the "Romantic Heart Gift for Couples" special package), you can get a love vow card at the beauty salon, write your own touching words of love, and paste it on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lover, and let everyone witness their love for their lover. Your love is eternal!

Activity (3): "Love is priceless, love me and you will get a prize" Best Love Words Selection Activity

From August 19 to August 26, 20xx (before 3 p.m. ) day, all female friends can receive a coupon for the best love words selection, and select the best love words in their minds for various awards. All female friends who participate in the selection can receive an experience coupon from the beauty salon. (or yuan vouchers), and participate in the lottery to win exquisite prizes;

The selection results will be announced at 17:00 on August 26, and the "Most Touching Love Words Award" and "The Most Creative Love Words Award" will be selected. ", "Best Popular Love Words Award", "Most Simple Love Words Award", "Most Humorous Love Words Award" and other five awards, the winners will receive a free Western restaurant couple set meal (or free couple movie set); at the same time, draw Several winners will participate in the selection (awards and prizes are determined by the beauty salon);

5. Promotion of the event:

1. Key time for promotion: five days before the event

2. Publicity methods:

a. Distributing orders (theme: a letter to a man);

b. Hanging banners (activity theme);

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c. Poster posting or x exhibition stand display (activity content description)

;

d. Newspaper clip;

e. Tanabata couple advertising balloon promotion (heart-shaped pink balloon);

6. Event notes:

1. The leaflet should be provocative and infectious, and should provide the most reasonable, romantic and considerate reasons to impress the target audience - men;

2. Key points of publicity words: Emphasize that sending a special package of "Romantic Heart Gifts for Couples" is the most caring thing for your wife (girlfriend) and is a practical expression of love;

3. Set sales targets for the event, And break down the corresponding task indicators to each beautician (beauty consultant). After the event, rewards will be based on the achievement rate.

4. Beauty salons must be properly decorated inside to create a festive promotional atmosphere and stimulate customers’ desire to buy; if there is a “men’s stop” notice posted, it must be removed during the event; at the same time, it must be placed outside the store Pay attention to the interference of urban management when entering the heart-shaped board;

5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants for joint promotions to enhance the influence of the event;

< p>　6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and beauty salon. Qixi Festival Beauty Salon Activity Plan 2

Activity theme: I am waiting for you to meet at Magpie Bridge

Activity time: Qixi Festival

Activity purpose: Summer itself is a In the off-season, an event is needed to drive the economic growth of beauty salons. If the beauty salon can create a certain sensation through this promotional activity, it will definitely be beneficial to the beauty salon. Promote beauty salons through various channels to expand the influence of beauty salon franchise stores. Improve word-of-mouth and gather popularity, thereby stimulating customers' consumption behavior and improving the future performance of beauty salons.

Activity preparation:

1. Integrate customer information resources and publish specific activity plans through a unified platform. For example, we use print media, LED lights outside the store, phone text messages, etc. to announce this Valentine’s Day event to customers.

2. Since it is a Valentine’s Day event, although it is a traditional Chinese Valentine’s Day, the gifts that couples like are nothing more than chocolates, music boxes, flowers, perfumes, jewelry and other items, so beauty salons You might as well organize this promotional event together with flower shops, jewelry stores, cinemas, restaurants and other merchants to enhance the influence of the beauty salon.

3. The activity plan must be flexible and can be changed according to the actual actual situation of the promotion, and can be supplemented and adjusted according to the actual situation of the beauty salon.

Activity content:

1. Love is infinite. Cooperate with local jewelry, cosmetics, and wedding photography manufacturers to jointly sponsor the event and provide event gifts. Customers who spend more than 500 yuan in the beauty salon during the event can enjoy 50% off discounts on jewelry, jewelry, and photography.

2. Love each other and stay together. Chinese Valentine's Day is to commemorate the beautiful love story of the Cowherd and the Weaver Girl, but they can't enjoy being together every day, but we can. In the beauty salon, you might as well hold a photo event for me and my loved ones. Collect and collect couple photos, couple photos, family photos, etc. from WeChat client, Weibo, QQ or on-site. Finally, on August 20, 10 photos will be drawn to win a beauty salon care card worth 2,888 yuan.

3. A waste of romance movies. Many couples will choose to go to the cinema to watch a beautiful love movie on Valentine's Day. Beauty salons can seize this phenomenon of customers and give two free movie ticket redemption coupons to the top 10 consumers every day during the event.

Precautions for the event

During the event, publicity work must be done well, especially the promotional words need to be carefully designed. Pay attention to the word "romantic" in the mood, so as to attract the attention of female customers in love. At the same time, it is also necessary to set sales activity goals, decompose the tasks to beauticians, and immediately reward the beauticians who have achieved the activity targets after the activity to stimulate their enthusiasm for the next activity.

Qixi Festival Beauty Salon Activity Plan 3

1. Activity preparation

Activity theme: xxxx Beauty Salon Chain Store, spend the most romantic Qixi Festival with you

Activity Location: xxxx beauty salon chain store

Event time: xx month xx - xx month xx, 20xx

Target audience: people aged 20 to 50 years old

< p> 2. Publicity work

1. Half a month in advance, send leaflets in crowded areas near beauty salon chain stores.

2. Prepare exquisite small gifts and give them to female customers during promotion.

3. Post promotional posters in communities and campuses, and distribute coupons.

3. Activity content

1. Discount promotion - foot therapy massage

Discount promotion is the most commonly used promotion method for beauty salon chain stores. On Chinese Valentine's Day, we provide customers with preferential services in the form of discounts, which can attract a large number of customers. Chinese Valentine's Day promotional activities should highlight the cultural atmosphere of Valentine's Day. This day is a day for couples to get together. Beauty salon chain stores should use this as their theme to allow male and female lovers to enjoy the benefits and discounts brought by the "Romantic Chinese Valentine's Day" event. It is said that a journey of a thousand miles begins with a single step. On the romantic Chinese Valentine's Day, beauty salon chain stores can launch "foot care" promotions, which can make our customers truly feel the benefits and care. The details are as follows: On the day of the event, couples who come to our store can receive a massage from a professional foot technician and enjoy a 30.30% discount.

2. Bundling promotion – beauty packages for men and women

For the Chinese Valentine’s Day promotion, beauty salon chain stores should change their previous marketing plans and “bundle” male and female couple customers together and sell to them. For example, on Valentine’s Day, a “beauty package for men and women” was launched. On the seventh day of July, male and female couples who purchase this package can enjoy a SPA treatment, a traditional Chinese medicine body massage, and get a free VIP experience card. This package is for couples, so it is a two-person consumption package. When consuming, both men and women can use it together.

4. Event Notes

1. Beauty salon chain stores can cooperate with nearby flower shops to give xxxx roses to couples who spend over 1,000 yuan on the day of the event.

2. The packages launched by beauty salon chain stores must have an expiration date, preferably within one to three months. After the expiration date, they will be invalid.

3. Before the event starts, decorate the store with flowers and balloons to create a Valentine’s Day event atmosphere.

4. On Valentine’s Day, give employees some small gifts, such as chocolates and flowers, so that employees can feel the care and care of the beauty salon chain.

5. Beauty salon chain store promotions must be targeted and remember not to sensationalize. Qixi Festival Beauty Salon Activity Plan 4

1. Activity theme

Love on Chinese Valentine’s Day, love lasts a lifetime

2. Activity time

20xx, xx, xx - xx, xx

3. Activity content

Chinese Valentine’s Day originated from the beautiful love story of the Cowherd and the Weaver Girl. They fell in love but could not enjoy it. This is a story for couples. festival. We can use this festival to help people in love know how to cherish each other more, and to help single friends who have not yet found their true love find their significant other. The beauty salon can hold a blind date event, solicit single friends to sign up from the platform, and promote the event. On August 9th, there will be an on-site matching event. Couples who are successfully matched will receive a certain amount of beauty salon care experience and wedding photos, jewelry, movie tickets and other gifts. Beauty salons can cooperate with nearby wedding photo studios, jewelry, cinemas and other brand stores to support each other and provide event gifts. At the same time, you can also conduct a PK of loving couple photos online. Through promotion on major online platforms, you can collect sweet photos of couples and use voting and forwarding for selection. Finally, the top ten will be determined by the number of votes and you will enjoy a certain amount of beauty care experience.

4. Activity preparation

1. On August 9th, Valentine’s Day, prepare the on-site decoration, flowers, chocolates, music boxes, balloons, booths, and LED lights. At the same time, arrange the staff: host, gift distribution personnel, check-in personnel, mixers, waiters, etc. The event must be rehearsed at least three times in advance to ensure the flow and arrangement of the entire event. On the day of the event, arrangements should be made flexibly, and execution should not be carried out dogmatically because of small mistakes. Arrangements and promotions should be based on the actual situation on site.

2. The event copy should be prepared one month in advance and finalized half a month ago. It should be released through major platforms, and the event should be widely promoted online. The registration list should be given timely feedback and phone calls. SMS tracking.

5. Things to note

1. Preliminary publicity work is extremely important, especially the pictures of the event, the value of the gifts given, and the copywriting of the event. These are the keys to attracting customers to your event.

2. During the event, the beauty salon must unite to achieve performance. At this time, the beauty salon manager must boost everyone's morale and encourage them to be in good condition.

3. The event site must be rehearsed in advance to mobilize the on-site atmosphere. The event is for subsequent paid services, so it is very important to insert invisible advertising of the brand and track potential customers during the event. Qixi Festival Beauty Salon Activity Plan 5

1. Activity Theme

Qixi Festival Lovers, True Love Is Unlimited

2. Activity Purpose

1. Increase new customer sources through the beauty salon's Chinese Valentine's Day activities and consolidate the old customers of the beauty salon.

2. Through activities, let more people know about our beauty salon and promote our brand.

3. Event time

20xx, xx, xx - xx, xx

4. Event targets:

All female customers

5. Activity content

1. During the beauty salon promotions, any man who enters the store to buy products for his girlfriend or accompanies his girlfriend to the beauty salon to do projects will be You can receive free special Valentine’s Day roses and chocolates at the beauty salon.

2. All products or items that customers consume will be discounted on the basis of the original price, and all products will be discounted by 15% off.

3. Anyone who purchases the "True Love Unlimited Activity" in a beauty salon and spends up to 899 yuan, as long as it is proved to be given to his wife (girlfriend) to fully express his love, the beauty salon To prove your love, you can let your wife or girlfriend get three free facials at the beauty salon.

4. Anyone who spends 1,099 yuan or more will receive a free bouquet of roses (9 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person.

6. Promotion of the event

1. Promotion time of the event: xx, xx - xx, xx

2. Promotion method:

a. In front of the beauty salon, put two roll-ups with details of the beauty salon’s Chinese Valentine’s Day activity plan.

b. Hang a banner with the beauty salon activity theme on the beauty salon store.

c. Large posters can be posted nearby to promote the beauty salon’s activity plans.

d. Distribute leaflets near the beauty salon.

7. Precautions

1. The advertising image of the event must be designed to be very contagious, otherwise it will not achieve the effect of attracting customers, with the theme of restoring youth.

2. During the event, all employees of the beauty salon must behave in a standardized manner. They must stand and sit in a correct posture. They must agree to smile and say hello to customers when they see them. The professionalism and team strength of the beauty salon's services must be highlighted.

3. Make appropriate arrangements inside the beauty salon to make the beauty salon full of Chinese Valentine's Day atmosphere.

4. You can organize activities with nearby supermarkets or stores and use beauty salons’ Chinese Valentine’s Day consumption coupons as gifts. Qixi Festival Beauty Salon Activity Plan 6

The annual meeting of the Cowherd and the Weaver Girl is coming, in such a warm and romantic festival.

It’s another great day for beauty salons to carry out promotional activities. Many female consumers will choose to do something they like when Chinese Valentine’s Day is approaching. Therefore, based on the psychology of consumers, beauty salon franchise stores may wish to launch promotions with the theme of "Comparable to Weaver Girl".

Activity theme: You are more beautiful than Weaver Girl & come to the Chinese Valentine’s Day to make an appointment!

Activity purpose:

1. Increase customers for your beauty salon through Chinese Valentine’s Day activities source.

2. Through the implementation of Qixi Festival activities, surrounding consumers can better understand their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.

3. Through this activity, we should also achieve the role of maintaining old customers.

Activity time:

August 16-August 18, 20xx

Activity target: All new and old customers of XXX Beauty Salon

Activity promotion form:

1. Distribute orders along the street, and send promotional discount orders to target customers on the local bustling streets.

2. Mobile phone text message promotion, send event blessings to old customers, and invite them to come to the beauty salon franchise store to participate in the event.

3. Promote on official platforms such as WeChat one week in advance

4. Cooperate with other businesses to publish advertisements, and if possible, push advertisements on radio stations.

Event content:

Event plan 1 "True Love Unlimited": On the day of the event, as long as men purchase the "Chinese Valentine's Day Love Gift Pack" in the store, they will be able to get discounts Plus, enjoy a long-lasting membership card. With a long-term card, you can enjoy a 10% discount on basic care items at beauty salon franchise stores. And when you purchase a gift box on Chinese Valentine's Day, you can also receive a gift of flowers and chocolate.

Activity Plan 2 "Vow of Love": This activity will only be held on August 17, Chinese Valentine's Day. As long as your husband or boyfriend writes a vow to his partner on the day of the activity, he will These touching words of love are pasted on the love wall board in the lobby of the beauty salon, so that everyone can come and witness them together. As long as couples or couples complete this activity, they can enjoy a facial project package worth 1,500 yuan.

Activity plan three "Unlimited True Love": Any female consumer who comes to the store during the activity can get a coupon for the best love words. If you choose the love words you think are the most touching, you can get An experience card is provided to attract consumers to actively participate.

Event notes:

1. Formulate sales tasks for beauticians during the event, and give them corresponding tasks. After the event is completed, corresponding rewards and punishments will be given.

2. For such a romantic and warm holiday, the beauty salon franchise store should also be decorated with a festive atmosphere. The purpose is also to attract customers and stimulate their desire to consume.

3. The beauty salon’s preliminary leaflet must be contagious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activities one and two.