You have to sell vegetables to withdraw money! Why are Internet giants such as Ali and Tencent obsessed with selling vegetables?

Xin Xilan replied in one sentence: selling vegetables is just a "cover", and Internet giants are vying for traffic and sinking the market!

First, Pinduoduo's success outside the five districts proves the potential of market sinking. Pinduoduo was founded on 20 15, and now it has taken the top three positions in the internet industry. It has become a thorn in the side of giants such as Ali, Tencent and JD.COM. Pinduoduo started by selling agricultural products and achieved a trillion-dollar scale. In 2020 alone, the annual transaction volume of 5438+ 10 will reach1457.6 billion yuan. But he didn't seize the first-and second-tier markets, and his users were people who had no money or lived cautiously. But with these people, infinite power broke out. In this market, which giant is not jealous?

Lots of products, started selling agricultural products.

Second, selling vegetables is actually a traffic war. Li Xueqin has a famous saying that Tieling is the end of the universe. What Xin Xilan wants to say is that the end of fresh e-commerce traffic is WeChat. In order to seize the user traffic pool, Internet giants burn money subsidies regardless of cost. I said in several videos that selling vegetables eventually turned into a traffic war, and the giants got "traffic anxiety". For example, community group purchase, and finally complete the transaction on WeChat. Although Tencent didn't buy this track in its own community, it invested in prosperity. The future retail is actually social retail. If we can shake the traffic pool of WeChat, this is of course what the giants are willing to do. Since the positive research and development of social apps can't be done, "the curve is the country" can always be done?

Third, the fresh market is the next trillion-dollar market box. When Ma Xiansheng was first established, he targeted high-end people. The price of seafood and other agricultural products inside is sky-high, but some people still buy it. In 2020, community group buying and dumping at a low price was fined several times, but it showed a problem that the vegetable basket was no small matter. Fresh e-commerce companies that have lived to the present have received multiple rounds of financing. Is capital dumber than us? Are capitalists more stupid than us?

In particular, an epidemic has taught us a good lesson, and food safety has received unprecedented attention. More and more people pay more attention to eating well, eating healthily and having fun than simply solving the problem of food and clothing. A few days ago, it was rumored that several fresh e-commerce companies were going public. This also proves once again that the market for fresh food is profitable.

Summary: In fact, these bosses understand the significance of fresh agricultural products for fresh e-commerce. He lies not only in the value of just-needed, high-frequency and repurchased traffic, but also in the mental occupation of users by the sinking market. In other words, these giants may not intend to make money from fruits and vegetables at all.