Tips for selling sportswear and selling words

For salespeople, it is necessary to master the knowledge of sales. Sales without knowledge can only be regarded as speculation, and it is impossible to really appreciate the fun of sales. The following is the related content of selling sports clothes for everyone, hoping to help readers.

selling sportswear: how to communicate when a big customer asks for a special discount

I buy so many clothes from you every year, should I get a special discount

1. I'd like to, but that's the company's rule.

2. I have given you a very low discount just because I am an old customer.

3. There's nothing I can do. Can I not give it to you if I can?

4. Some customers buy more than you, so we still give you this discount.

5. It's not about how much you buy, it's just the company policy.

problem diagnosis

? I'd love to, but is that the company's policy? This statement gives customers the impression that your company's regulations are really unreasonable because even the shopping guide thinks that the customer's requirements are reasonable.

　? I have given you a very low discount just because I am an old customer? It means that I have given you face and can't go any lower.

　? Some customers have bought more than you, so we still have this discount. Don't think that you buy too much.

　? Some customers have bought more than you, so we still have this discount. And? It's not a question of how much you buy. That's the company policy. That makes customers feel that the company is very cold and heartless, and it is also very chilling.

shopping guide strategy

In fact, customers often have vanity. Any customer wants to be valued by the shopping guide, and wants to be considered as a big customer and the most respected person in the store. As a shopping guide, if you cater to the customer's psychology and satisfy the customer's vanity according to the situation, it will be very helpful to communicate with customers in the later stage of shopping guide.

as far as this case is concerned, the shopping guide can first thank the customers for their long-term support to the store and try to improve the relationship with the old customers. In fact, many times, a good relationship with customers can reduce the degree of difficulties for customers and make customers more receptive to the idea of shopping guide. Secondly, emphasize your own clothing advantages, and if possible, you can also solve them in the form of gifts.

Language template

Shopping guide: Miss Li, thank you for your support for many years. In fact, you know that every brand has different reasons for discount. Our company is more concerned about how to provide customers with high-quality products and services. After all, price is only part of the purchase factor. If you don't like the clothes, I don't think you will consider them no matter how cheap they are. Do you think this dress like yours is very suitable for you? (begins to shift focus and introduce clothes)

shopping guide: Yes, Miss Li, of course I know this. I have served you several times, and I will still think of you as long as I don't see you for a while. I think in fact, you don't insist on a 2% discount or a 1% discount. Well, I personally give you a very beautiful gift, which will definitely surprise you: Hi, will you wait a moment? (shift the focus to gifts)

shopping guide: (smiling) Thank you very much for your support, but I'm really sorry, because our company has always been honest in pricing, which is why many old customers like you will trust us, so please bear with us in price. But I will report your suggestion to the company immediately, and I will contact you immediately if there is a preferential plan for big customers. What do you think? Excuse me, what do you want to see today? (Starting to shift the focus to clothes)

Personal opinion: customers are actually vain, and doing a good job in customer relations is conducive to improving customer cooperation. Selling sportswear: maintaining customers

1. SMS

From the perspective of telemarketing, SMS will also be a better way to keep in touch with customers for a long time. One thing to pay attention to when using SMS is to use product and service introductions carefully. When the seller is going to introduce the product or service to the customer by SMS, it is best to tell the customer in advance. If you blindly get some mobile phone numbers from any channel, send them short messages, which will only attract complaints from mobile phone users.

letters and postcards

Joe, the champion of automobile sales? In order to keep in touch with her customers, Gillard sends 15, postcards every month, so that customers can never forget him. Even if they don't change their cars for the time being, they will take the initiative to introduce customers to him. This becomes Joe? One of the key factors of Gillard's success.

telemarketers can also use this method to keep in touch with customers. Now the development of IT technology and Joe? Girard's era is very different. Many sellers use e-mail instead of postcards and handwritten letters, which will reduce the cost and improve the efficiency. However, traditional handwritten letters and postcards can give customers a unique feeling.

III. Mailing gifts

When the festival comes, it is best to mail some practical gifts to customers when conditions permit, which is a necessary link to implement emotional marketing. For example,

a key account manager of a company called a customer many times, but the customer didn't see him. Later, he gave him a new telephone of the company. When he called the customer again the next day, the customer's attitude changed greatly. Someone asked the big account manager: What is the main reason for this? The key account manager thought for a moment and said? Maybe he thinks I really care about him, care about him. ? This is exactly the case. A small gift, not necessarily expensive, can make customers feel your concern and accept you immediately.

Fourth, customer friendship

Nowadays, in order to better serve their customers, many enterprises have set up their own big customer clubs, and regularly hold customer friendship activities with various themes to further strengthen customer relationships. This method is especially suitable for those marketing industries that are relationship-oriented and have obvious business areas. For example, telecommunications industry, financial industry, etc. Speech skills of clothing shopping guide: using clever language to attract guests

1. Straight to the point speech skills

For example, Miss, this is the new model we just arrived, so I'll introduce you to this way.

second, the new style plus praise method

for example? Miss, you have a good eye. This dress is the most popular XX style this summer. It will look different when you wear it. You can try it on. This way, please! ? .

Third, highlight the features of the new model

For example,? Miss, this is the most popular strapless skirt this summer, which is especially in line with your temperament. It will look even more charming after wearing it. I can try it on for you. This way, please! ?

Fourth, express the best-selling of the new model

For example? Hello, miss, this is our latest metallic dress, which is a popular style this summer. The style of metallic lace is very popular. Please try it on here! ?

5. Highlight the benefits of the new model

For example? Miss, this skirt is a popular fashion this summer. The original color of wood grain heel matches the nail to show the honest and self-styled style, and the hollowed-out design makes it naturally sexy. Let me help you try it on. This way, please!

VI. Highlight the selling points of the new model

F? Miss, you have a good eye. This dress is the most popular casual style in spring and summer this year. It goes well with casual shoes and sports shoes! ?

7. praise the customers. You should know how to praise

For example, Miss, you have a good temperament. Miss, you have a good eye. Is that our latest summer model in your hand? You have a beautiful figure. Are you beautiful? Wait a minute. Girls like to listen to other people's praise. Appropriate and decent praise will definitely make the girl who loves beauty be elated.

besides knowing the correct speaking skills, we should also know the wrong words. The wrong speech will not win the favor of customers, so we must avoid it. The following lists the wrong speaking skills, and everyone must avoid them.

　? Miss, a new model has just arrived. Are you interested?

　? Miss, gold is popular this year. Do you like it?

　? Miss, this is our latest model. Do you like it?

　? Miss, the new summer model has just come on the market. Would you like to try it on?

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