Due to the same name as COVID-19 virus, MINI changed the vehicle configuration name urgently.

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Our reporter? Aventurina King

A sudden epidemic has caused countless brands and enterprises to "lie down".

Earlier, many foreign media reported that due to the relationship with novel coronavirus? Virus) is similar to English, and Corona beer, which is popular all over the world, has become the target of public criticism. On search engines and social media, "Corona Beer Virus" (Corona? Beer? Jokes have become the talk of people. Later, due to the Mexican national emergency, Corona beer was forced to stop production.

In fact, it's not just Corona Beer that is implicated in the negative association of names. Recently, the MINI brand under BMW Group almost "lay down the gun" in the naming of product configuration, and it was renamed urgently.

In the process of gradually delivering new cars to American consumers, some careful customers found that a chilling name-Corona appeared in the official configuration table of new cars. Spokes (Corolla hub). The 17 inch wheel hub design of this new car is very special and unforgettable. However, in the United States, where the epidemic number is still rising, no one should want to see this unlucky name on the new car they bought.

No one wants to have such bad luck. In fact, before this, some auto-related companies were forced to change their names in order to avoid contact with hot negative events.

20 15, "Islamic state" automobile after-sales parts company? Performance, because it has the same name as the emerging extremist terrorist organization Islamic State ("Islamic State" for short), and then it has to change the company name to ISR? Performance.

In 20 16, Tata motors of India introduced a hatchback called Zica. However, its name pronunciation and Zika virus (Zika? Virus) is very similar. In order to avoid unnecessary association, Tata Motors finally announced the name change of this model.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.