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A summary of joke research

JD.com

We think it is not feasible to apply the cooperative principle and relevance theory to analyze jokes mechanically.

So how to analyze jokes?

? Sperber &

; Wilson pointed out that the context in communication is not given by the speaker, but the choice made by the listener according to the speaker's words. If the context chosen by the listener is inconsistent with the speaker's expectation, a humorous interpretation may occur. Blakemore pointed out that in many humorous jokes, the speaker often cancels the inference made by the listener to achieve the effect. This brings us enlightenment in analyzing jokes: the interpretation of jokes is more related to the changes of readers' cognitive environment, but whether it is explicit communication, sincere communication or conversation, the process of understanding jokes involves the changes of readers' cognitive environment. There is no doubt about it. Therefore, we can use the "cognitive context" in relevance theory to analyze jokes. We believe that any joke is ridiculous because it is recognized by people. If a joke can't be recognized by readers, it is not a joke. The understanding of jokes is closely related to schema. Below we will explain the mechanism of jokes from the perspective of cognitive schema. There is a famous theory in psychology, which is cognitive non-theory. It believes that when disharmony occurs, people will try to reduce this disharmony and try to regain a harmonious state.