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Cleverly use lyrics to make news headlines more vivid and lively
The title is the eye of the news. If the title of a news article is not exciting and exciting, it will often miss the readers. This is the saying "half the article is good in the title". The reason why people like to listen to and sing some songs is that in addition to the beautiful tunes, the lyrics are often lively, catchy and philosophical. A good song can even cross borders and be sung by generations. For writers, if they can introduce good-sounding lyrics into the title, it can often make people’s eyes brighter and make the title more intriguing, and may even “reverberate for three days.”
The secretary has worked in many departments. When writing news, he likes to quote some nice lyrics into news headlines. This is similar to quoting ancient poems into news headlines. Often, You will get unexpected results.
The author has written a character newsletter. Although the article has been written long ago, I have been troubled by not having an ideal title. One night, I heard an old song when I was going to bed, "I once asked again and again in the darkness, and then I realized that being ordinary and calm is the truth." My eyes suddenly lit up, and I compared it with the deeds of the protagonist in the article. , I immediately took out the manuscript and titled it "Ordinaryness is the Most Real". I mailed the manuscript out the next day. Unexpectedly, this manuscript was awarded the first prize in the essay competition. Afterwards, an editor at the radio station talked about the reason why this article won the award. He believed that in addition to the layout of the article and the selection of examples that were appropriate and vivid, it also had a lot to do with the title of the article, and similar titles appeared in many media later. . Since then, I have tasted the sweetness and have a soft spot for the use of lyrics in titles.
In December 2019, I was interviewing in ** town and learned that a young draftee in the town suddenly received news of his mother’s death during his military recruitment physical examination. Three days later, he finished his mother’s funeral and forced her to Enduring the grief, he resolutely participated in the supplementary inspection and finally walked into the military camp. Through in-depth interviews, I wrote a newsletter titled "For Mother's Smile". It not only expressed that Gu Hao wanted to fulfill his mother's last wish of joining the army and make her smile, but also expressed that Gu Hao wanted to protect the safety of his mother. A touching story of resolutely joining the army. The title of the article is derived from the lyrics "Several times of wind and rain, several times of spring and autumn...for the mother's smile, for the harvest of the earth...".
A friend's neighbor's house caught fire due to careless use of electricity. I analyzed the causes of electrical fires and wrote an article titled "It's not the fault of the electricity, it's all my fault." "——Household Electrical Fire Memo" manuscript. When many colleagues saw this title, they said it was wonderful. But who knew that in order to create this title, I almost read it in my dreams.
Various places are gradually paying attention to urban nightlife. Whenever night falls, various advertising lights on the street flash non-stop, which is very beautiful and has become a beautiful scenery in the city. However, due to quality and other issues, it is not uncommon for some advertising lights to be missing arms and legs, and sometimes even make a lot of jokes. There is a "Jinhua Ham" specialty store. When the lights are turned on at night, the two dots above the word "火" do not light up, making it look like a "Jinhua Human Legs" store. For this reason, I promptly wrote an article in "City" The lights are so beautiful, it’s a pity that it’s missing hands and feet.” This title was inspired by the children’s song “Little Driver” that everyone loved to sing when they were children: “The car is so beautiful, it’s so beautiful...” .
**The Municipal Power Supply Company implements the policy of "restore power first and then pay later" at night for some "Madaha" users who are in arrears due to business trips, illness, hospitalization, or house rental, and are subject to blackouts by the power supply department in accordance with the law. Humanized services, some people expressed approval, some expressed doubts, and some even expressed opposition. I was invited to interview with the electric power department and wrote a 3,000-word news investigation. In the article, I laid out the pros and cons of this approach for readers to identify. When drafting the title for the article, I planned to write "Return the call first and then pay the fee, is it right or wrong?" "The title was quickly picked up by newspapers such as "Electricity Service Herald" and "Rural Electricity Management".
Of course, many masters of introducing lyrics into titles use it more cleverly, such as: "Please take my stock back to your home, please leave your wallet", "A border guard company commander and a female A police love story - the heart will go with love, and you will never look back..." "Don't ask me where I come from - there are many "three noes" products at the street cold drink stalls" "A "Sister Lin" fell from the sky in vain Busy and infatuated man" "Rose represents my heart - Valentine's Day street stories" "(Shoulder) "When the moon goes, I will go, residents move, I will move too (owner) ** Restaurants compete to open chain stores" "Mooncakes, I want to "It's hard to say "I love you"...
Although there are many advantages to quoting lyrics into the title, when making the title, you should let it take its own course, so that people feel like "I got it by accident." " feeling, you must not copy it mechanically, but also pay attention to using familiar and catchy lyrics, which will have better effect.
You can also ask us to arrange a master writing teacher to customize a song for you. A high-quality press release. Search and enter the official account of the secret writing website (W@
(If some children’s shoes have no requirements or low requirements for the quality of text materials, please avoid them!!!)
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