Sell one's own story

Haha, I work hard to give points, and I am also learning to sell now: if I don't give points, I will sell myself: /wujianjunty,

The story of a sales elite: sales must first sell themselves.

Name: Chen Yan.

Performance: sales champion of Shenzhen Eagle Building;

When he was sent to Zibo as a sales manager, 90% of the projects represented by the company were sold within two months.

I have known Chen Yan for a long time (because of her work, she is a frequent visitor in our office), but only recently did I have an intimate conversation with her. The first time I saw her "lip service" was at the dinner table, and she invited us to dinner on her birthday. At the dinner table, she stole the limelight and joked with her male compatriots that "the enemy will block and the water will cover." The jokes are also handy, making the men at the same table speechless. Later, colleagues strongly recommended her to be a "pre-completed building". I think a person with a strong lip service must have a good sales performance, so I readily agreed.

It was not until she came to our office again and had a face-to-face communication with me as the interviewee that I found that she was completely different when she talked about work and told jokes. It can be seen that she is an extremely serious person in her work.

1At the end of 999, Chen worked as a clerk in Anjia Real Estate. In March of the following year, Baoan Electronic City, represented by Anjia, lacked sales staff, and Chen Yan was temporarily brought to help. I didn't expect to get the right number. Chen Yan and her colleagues sold all the shops in Electronic City within 10 days, with an average of 30 shops every day.

Chen Yan, who wants to be a salesman, was overjoyed and her self-confidence was greatly enhanced: she found her own sales talent.

Next, Chen Yan was adjusted to sell military houses. As we all know, the military production house is difficult to sell because it has no real property right and cannot be transferred. Despite the price advantage, more and more rational consumers are discouraged. After Chen Yan's intervention, he took pains to introduce the military production room to customers, explaining that it not only has a good location, but also has great appreciation potential, so it is very suitable for self-occupation or rental. Moreover, the use of owners who have bought houses has made many hesitant people settle down. With the efforts of her and her colleagues, the project sales plan of the company agent was completed ahead of schedule.

200 1, Anjia took over the agency business of Tianmingju. Due to many novices and lack of sales experience, the sales performance is very poor. Chen Yan was sent to rescue again. Soon, the sales volume and sales amount of the property soared. Chen Yan also achieved an average monthly sales of 6 sets, with a sales amount of 4 million yuan.

Talking about the "secret" of sales, Chen Yan said that sales must first promote themselves, and customers must trust you before they can trust the house you recommend. She said that she always regards customers as her friends, tells them the advantages and disadvantages of houses, and helps them choose houses according to their needs, instead of giving people an unrealistic feeling that some salespeople will not buy the products you recommend.

Because of his outstanding performance, in 2002, Chen Yan was appointed as the sales manager and sent to Zibo. There, Chen Yan spent three difficult years. Because I just became a sales manager, the work I have to do every day is more complicated. In addition to training salesmen, holding morning meetings and evening parties, we should also do statistical work, analyze the sales performance of the day and make future marketing plans. I often have to work overtime until one or two in the middle of the night, but I have to get up at 7 am to start a new day's intense work. Nevertheless, she still feels very happy, because she feels that it is a very fulfilling thing to sell the products represented by the company with her own efforts. This sense of accomplishment has nothing to do with money, but with honor

Now, Chen Yan has been selected as the marketing manager of the second-hand housing transaction website under Anjia Group, mainly responsible for the promotion of the website. This is undoubtedly a great challenge for her. She must get familiar with another brand-new industry as soon as possible. To this end, she bought a lot of books on the Internet, and also bought a teaching CD about marketing planning by Chen Anzhi, the first successful Chinese scholar in the world and a native of Taiwan Province Province, and studied it carefully to make herself a "layman" from the Internet as soon as possible. She and her colleagues planned a series of activities, including interacting with the media and acting as an agent for three-level marketing advertisements. The popularity of the website has increased rapidly, and the daily click-through rate has exceeded 20,000. Its professionalism in second-hand housing has greatly exceeded the trend of well-known real estate websites in Shenzhen.

Chen Yan's income is not low, but she can save not much money every month, because she is a "shopaholic" and can't help buying things she likes every time she sees them. The author once asked her the price of a pair of sunglasses, and the result was nearly 3,000 yuan. I had to feel that the consumption concept of strangers was ahead of the 1980s.

Interview story: Don't be afraid to sell yourself.

2004- 10- 15

Interview story: Don't be afraid to sell yourself.

That was two years ago, the famous four-dimensional advertising company in Fuzhou recruited "planning copywriting", requiring a master's degree and more than two years of experience. Because I was unemployed for nearly a month at that time, I was forced to survive and did not meet the conditions. After seeing the recruitment information, I went to apply with a large stack of application materials and certificates. But when I arrived at this company, all the candidates' preliminary tests had ended, and the receptionist still politely sent me away.

The previous job-hunting failures have made me lose confidence in whether I can find a satisfactory job, and I only feel helpless and helpless about life. Coming out of the company, watching the company's bronze logo burn in the sun made me feel particularly uncomfortable. Am I willing to give up like this? I keep asking myself.

I don't know why. When I got home, I looked around for information and found the name and phone number of the boss of this company. The next morning, I called General Manager Huang politely. The female secretary who answered the phone asked me professionally which unit I was from and what I wanted to see him for ... After several "entanglements", maybe it was my insistence, the female secretary finally agreed to my request.

After General Manager Huang answered the phone, I said bluntly that I had come to apply. I missed the time and couldn't catch it, but I am very confident that I can do this job well, so I hope to give it another chance. Mr. Huang paused for a moment, then said, "If you really think you are qualified for this job, come and have a try and go directly to our personnel supervisor."

After coming to the company, the personnel director interviewed me personally. After introducing himself, he said, "Sorry, you don't meet our requirements. Our recruitment requirement is not only a master's degree, but more importantly, two years' work experience. "

After hearing the euphemistic refusal, I naturally felt a little discouraged, but I didn't despair. I smiled and said, "Although I just graduated from college, I was the president of the student union at school. When I was in college, I worked as a direct seller of daily necessities and a special correspondent for newspapers and periodicals. I also did copywriting during my internship in an advertising company and achieved good results ... I believe I am fully qualified for this job. " After that, I handed over the carefully designed job application materials: "This is my material, you can have a look first."

The personnel director read my materials without saying a word. In the anxious waiting, time seems to pass slowly. I haven't known for a long time. He closed the materials, looked up and said to me, "You are really excellent, but we require a master's degree or above. I am really sorry. "

At this time, I am really disappointed. When I decided to get up and leave, I still got up the courage to say, "A diploma only represents a person's education level, but it can't really represent a person's ability. Rules are dead, but rules are made by people after all. I believe that what your company wants is talents that can benefit the company, not a master's degree. "

Facing my burning and begging eyes, the personnel director hesitated and said, "Wait a minute." Then he walked into the general manager Huang's office. Two minutes later, the personnel supervisor told me, "Young man, I was deeply impressed by your courage. You are hired. "

Although I left my job for objective reasons, the success of this job search reminds me: "As long as you have confidence, things are often half done!" In the days to come, no matter what difficulties and troubles I encounter, I will write my confidence on my face and in my heart. On the way forward, sometimes the difference is a confident step, and the next step is a different life.

Finally, I want to send a sentence from American scholar Dale Carnegie to all friends who are lost or successful: Don't be afraid to sell yourself, as long as you think you are talented!