"How to do the official WeChat account? How to promote it? "

1. What is the promotion of the official WeChat account?

WeChat official account promotion is generally responsible for the operation of new media in the workplace. In most enterprises, the official account promotion of WeChat is actually an operation. Then introduce it in detail. What does this position do?

1. Operate WeChat official account independently, and be responsible for the daily operation and maintenance of WeChat public account, including article theme, editing, typesetting, publishing and management, so as to enhance the influence and attention of WeChat official account.

2. Interact with fans regularly and plan and implement related online WeChat promotion activities.

3. Understand the current hot topics, master the needs of fans, combine the areas under the responsibility of the official WeChat account and use them flexibly to enhance the reputation of enterprises and products.

Perhaps you can see from the above that the promotion of WeChat official account is actually carried out around the content and brand, and so is our promotion of WeChat official account.

2. What are the methods to promote the official WeChat account?

1, offline promotion

Offline promotion is one of the ways to promote the official WeChat account. We usually print out the QR code of the official WeChat account and send small gifts for users' attention. However, this method is time-consuming and laborious, but it is also the simplest and most violent method.

2. Promote social tools

We can publish our own QR code through QQ and WeChat group to let users pay attention. If you insist on publishing it every day, the quantity will deteriorate and the effect will be good.

3. Promotion of the third platform

We can promote it through some self-media platforms without extra money. This method is effective, but we need our content to attract users' attention.