Mercedes-Benz GLB: Good grievance, same motivation, don't scold 2.7 for being overbearing, why spray me?

Small horse-drawn carts, especially some luxury brands, are most likely to be "sprayed" in the automobile market in China. Obviously, their models are not low-grade, but the seemingly weak power must be the same set. For example, BMW and Audi's "turbo decompression" 2.0T engines have the maximum horsepower of only 156Ps and 150Ps respectively, which is not as good as the general 2.0L naturally aspirated engine in power data. Of course, the 1.3T three-cylinder engine equipped by Mercedes-Benz on some entry-level models has also been criticized by many people, especially on the compact SUV Mercedes-Benz GLB, which has been "sprayed" by many netizens as a typical representative of small horse-drawn carts. Many friends think that the purchase value of Mercedes-Benz GLB is not great.

However, the sales volume of Mercedes-Benz GLB in the first 65,438+00 months was 46,500, that is, the average monthly sales volume was more than 4,600. Although this sales level is much worse than that of intermediate SUV products such as Mercedes-Benz GLC, after all, GLB, as a compact SUV, should sell better than GLC, so GLB sales are definitely not excellent, but it can sell 46,000 vehicles a month. Therefore, this car has become a "contradiction", and it is still being bought and despised by many people!

In fact, in our opinion, there are many reasons why Mercedes-Benz GLB sales can't go up. Of course, these reasons are also cross-influencing. First of all, the price of this car is really high, especially the entry-level 1.3T model. The maximum horsepower is only 136Ps, which is also considered as "turbo decompression". This kind of power configuration, the starting price is as high as 292,800, which is not brand confidence. At this price, Mercedes-Benz GLB has naturally become the "Waterloo" of Mercedes-Benz in sales. Although this car has a large discount at present, the starting price after the discount is less than 230 thousand yuan, but it still lacks cost performance. Because in our opinion, the appearance of low-power 1.3T models is to "set off" high-power models, telling consumers that Mercedes-Benz's 1.3T high-power engines are still possible. However, the starting price of high-power models after the discount still reached 256,000, which is still relatively high.

In fact, in our opinion, Mercedes-Benz didn't expect how much the low-power GLB of 136Ps could sell, and the high-power model of 163Ps was the key. From the power point of view, the power of 163Ps high-power vehicle is a compact SUV with a length of more than 4.6m Although the power is not strong, it is not a small horse-drawn cart. In contrast, the Prado 2700 that Toyota put into the global market before, that is, the overbearing 2700, is often called. Although it is equipped with a 2.7L naturally aspirated engine, the "Horse" looks very big, but it has no power. The maximum horsepower is the same as the high power 1.3T above. Although some car owners and riders including us spit out 2.7L, the sales of 2.7L Prado at that time were still excellent. You know, that car weighs 2.2 tons, and the price of automatic transmission models is over 400 thousand. Power is not a problem at all.

So what's the problem? In our opinion, the question is whether GLB is a Mercedes-Benz or a domestic Mercedes-Benz. In recent years, Mercedes-Benz has almost become the most talked about brand at the product level among the top three BBA brands. Words such as replacing steel with aluminum, broken shaft and shopboy have become the labels of Mercedes-Benz brands. The starting price of this 1.3T model is as high as 300,000 yuan, and now consumers are more rational. If buying a GLC can give consideration to practicality and face, then in today's highly symmetrical information, GLB is practical and not practical, and the price is still so high. With this money, you can buy a Highlander and have everything.

So in essence, Mercedes-Benz GLB is a product with abnormal positioning. Mercedes-Benz hopes that its brand influence can cover more products and harvest more "leeks" at a lower price level, and even confidently believes that its brand is not a problem even for small horse-drawn carts that Chinese people don't recognize, and it has also set a price that is not low. In this way, the situation of this car is embarrassing, and the sales volume is naturally not high or low, which is very embarrassing.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.