Advantages and disadvantages of soft-text advertisements

Soft articles are news, not advertisements. The news information provided by soft articles is used to guide people's life, consumption and purchase, and bring help to people.

The purpose of writing soft articles must be considered: you can't sell advertisements anymore, because people don't trust advertisements at all. At present, all purchases are based on trust.

Soft writing refers to a marketing method that makes consumers understand the concepts set by enterprises through specific concept demands, the way of integrating theory with practice, and the use of psychological shock, so as to achieve the publicity effect.

The advantages and disadvantages of soft text marketing should pay attention to the following five aspects:

1, soft thinking

Soft thinking is very important for marketing, which can guide consumers to know the products they need to market, and inadvertently reveal the selling points of marketing to everyone, so that everyone can buy them voluntarily. Soft writing depends on the author's thinking and also determines the positioning level of the article. In the final analysis, the marketing thinking of soft articles is the author's way of thinking and the summary of the author's knowledge and logic.

2, the soft text content is classic

When writing content, we should introduce it around the marketing points, including corporate culture, products, official website, brands, etc. In addition, in the process of writing soft articles, we must pay attention to clarity, as well as the core points of the content, as well as the direction and views. The content writing of soft articles is the core of the whole marketing, and the title is the key to determine whether users are willing to click and view, so the content is the key to determine whether users are willing to convert after reading.

3. The title of the soft article is very attractive

Soft text marketing should know that a novel title is essential to attract a large number of users, and whether an article is attractive depends mainly on the title. If the content of the title is too ordinary, even if it is rich, it can't get a high reading volume, so the naming of the title is very important.

4, article typesetting specification

When marketing soft articles, the typesetting of articles is ignored. Soft texts are arranged in an orderly way, which makes people clear at a glance and saves time and effort for users to read. Unclear typesetting confuses readers and confuses their thinking, so naturally there is no way to achieve the goal of transformation. In order to achieve the purpose of soft text marketing, basic typesetting format is essential.

5. The quality of media channels is very high.

After the soft content is written, you need to find a suitable media platform to publish it. Whether you choose traditional media platforms such as newspapers and magazines, or media platforms such as Weibo WeChat, Today's Headline, a little information and Sohu, you need to decide according to your own soft content. You should determine the publishing platform in advance. If there is no way to start, you can choose to point to Cheng Ming Bian Xiao for help and recommend media resources to rank well.

The disadvantage of soft text is that it is relatively hidden, and users may not pay attention to advertisements, but the advantages of soft text marketing still outweigh the disadvantages. Soft writing is very close to daily life and can arouse people's emotions, so people are more willing to pay attention to it and have a wider audience. In addition to ordinary consumers, investors, media people, editors and other people from all walks of life will be attracted by soft texts.

soft article marketing

Baidu Encyclopedia-Soft Text Marketing