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The customer said it was too expensive. What are the answers?
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The customer said it was too expensive? Most of them use this reason to make counter-offers. No matter what your bid is, he wants less before buying, so that his psychological feelings will be better. More accurately, what customers want is not the final transaction price, but the feeling that they have taken advantage of it. This is human nature, which cannot be erased and can only be used. So smart businesses will definitely make a fuss about pricing, and their methods are:
Pricing ends with 99, such as 599, which is essentially 600, but it gives people the impression of more than 500. If our counter-offer is normal, compared with the clothing market, the pricing ends with 30, such as 530. If the other party wants to make a counter-offer, there is room for 30 yuan to make a counter-offer. Usually there are two possibilities for the counter-offer of 530 products.
Possibility 1:
The other party directly replied to 500 and said, "Boss, I'll take this one. Wipe off the change and make a whole number." If you don't agree, the other person goes on and then reluctantly agrees.
There are two mysteries here. First, people have an instinctive reaction to eliminate zero, and your pricing induces him to return to 500 yuan; Second, if the other party makes a counter-offer, you can't agree immediately. If you agree at once, he will feel less, which will make him uncomfortable and lead to not buying.
Possibility 2:
The other party slashed it with a knife and gave it back to 400. This kind of bargain is generally experienced in the Jianghu, and there are so many at once. Of course, you can't agree. Answer him: "no, I won't make a penny for your counter-offer, but I can't sell it." If you really want it, I'll give you five hundred. "
It is best for the other party to agree. If not, continue to pull the evidence, and at most take a value between 400 and 500, such as 450, and the other party will be satisfied with the bill.
Have you learned? Pricing is a science, we should consider human nature!
If it's ugly, come first.
What shortcomings a person has, others will be embarrassed to say it, but if you say it yourself, it is called self-mockery and humor.
For example, every time Jia Ling goes on stage to perform a program, he first says that he is fat and harms himself, and the atmosphere under the stage instantly becomes better. What's interesting is that when a person says this about himself, others are embarrassed to use it again.
This method of saying what the other party may say in advance so that the other party will stop saying it is called "putting your ugly words first", which is very useful for the customer's counter-offer.
In the process of communicating with customers, say such things intentionally or unintentionally:
"Our home is in this street. Similar products are the most expensive, but the business is the best. Why? It is because the quality is really good. "
"Among peers, our products have no other shortcomings except a little more expensive."
"The advantage of the brand is that the quality is guaranteed, although it is more expensive."
Did you get a look at him? You don't foolishly say that your things are expensive, but also imply quality or popularity.
In this way, customers will establish the relationship between quality and price, and will not feel particularly expensive. If it is really expensive, he will feel that he can't afford it.
This is human nature, which cannot be erased and can only be used.
You take the initiative to say that the product is expensive, and then give an expensive reason, and the other party will listen. Once the other party says it's expensive, if you give another reason, his acceptance will decline. Because what he wanted at that time was not to convince him, but to stick to his own point of view.
Just like a quarrel between husband and wife, it's not about something itself, but that both sides want each other to listen to themselves. At this time, it is no longer a dispute between right and wrong, but a dispute over rights.
All kinds of customers say it's too expensive.
1, exploratory type
Can you make it cheaper? /give me a discount
Reference voice:
I'm really sorry, our price itself is very real. Now we still have 299 activities to reduce 50%. You can see more. Our store is doing sales promotion, and the price is very favorable now. Oh, you can buy it at ease.
2. Promising types
It's too expensive. Give me a discount when I first came here. Buy it next time, and many friends will come to buy it.
Reference voice:
Thank you very much for your patronage. Our goods are of good quality and reasonable price. So there are quite a few old customers who come to the store for the second time. This is already very cheap, and the price in our store has always been very real, so there are many old customers. I hope you can become our regular customer.
3. Contrast type
The clothes in the shop next door are cheaper than those in your shop. Why don't you make them cheaper?
Reference voice:
Hello, madam. I wonder if the commercial products in the national stores are the same as ours? Nowadays, many shops outside are shoddy, which needs to be eye-catching. But we have confidence in the quality of our products. And you can contact us at any time if you have any questions after you buy it.
4. Any type
Anything else is ok, but the price is too expensive!
Reference voice:
I totally agree with you, but as the saying goes, it's worth it. We mainly pay attention to the price when buying, but we are actually more concerned about the quality of this product during the whole use period, so I believe you will have a correct judgment.
5, stress and induced type
As far as the price I said is concerned, I will pay now if I sell it, or I will leave (to another house) if I don't sell it.
Reference voice:
(1) There is little price difference after cutting.
I really don't have this price, and I really want to sell it to you, so, so, I will give you a small gift, which was originally given when I bought it for more than 299 yuan. Please take care of the store in the future!
(2) The price after cutting is very different.
We have no profit, please be merciful! The materials used in this product are very good, and the quality and style are guaranteed. You bought a T-shirt over 299 yuan now.
Step 6 win sympathy
I'm still a student (I just started working). Boss, you are cheap!
Reference voice:
Now the business of clothing stores is not good, and the competition is fierce. In fact, it's not easy for everyone. Please ask your relatives to understand our difficulties.
7, excuse type
Oh, I don't have enough money with me. That's all I have (just the amount he bargained for)
Reference answer:
(1) has little difference:
Well, I also sincerely want to do business with you. Remember to visit our store more next time!
② There is a big difference:
The price is very different, but we are not so rich, and we are in tears. If Qiqi really likes this dress, see if you can find some other payment methods, such as Alipay, bank inflation, WeChat and so on. This product sells well, and we really can't guarantee that it will have a size when we come back in the future.
8, dead to tie up lousy dozen type
Reference voice:
Thank you very much for your patronage. Maybe our fate hasn't arrived, but it doesn't matter. Business is not love. I will recommend it to you as soon as possible next time.
After reading so many types of customer bargaining above, do you have a way to deal with bargaining customers? It is not terrible for customers to bargain. Take care of it. Maybe he is our long-term customer! The above customers all said it was too expensive. Customer service treasure has a complete template, which can be used directly.
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