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What does this restaurant rely on for its annual income of $654.38+0 billion?
This restaurant is American Owl Restaurant. The best thing about this restaurant is the ultimate brand association. As long as the owl is mentioned, it will be associated with a plump and sexy waitress, wearing a low-cut white vest and orange hot pants, full of youth.
Today, Owl has developed from a small restaurant in Florida, USA, to an international catering brand covering 24 countries and regions, including Britain, Spain, Australia, Canada, Singapore and China, with 430 branches and annual revenue exceeding 65.438 billion US dollars!
0 1
A joke on April Fool's Day
Made a world-class brand.
Robert Brooks, the founder of this super exotic restaurant, is a creative food inventor.
In 1960s, Brooks sold his invented food formula to American Airlines, and made a big profit from it. With capital, Brooks immediately set up a food company, specializing in the production of salad dressing. Later, the restaurant chain giant Burger King took a fancy to Brooks' milkshake formula, and Brooks made another big profit.
April 1 April/9831day, which coincides with April Fool's Day, Brooks and five drinking buddies were drinking and watching a football match in a pub on the beach in Florida. People who drink think this pub is too boring, and a group of old people have no atmosphere to drink and watch the ball. There should be some sexy girls with me.
Although it was a joke, Brooks always kept it in mind. Soon, he opened a sports-themed restaurant with an owl as the logo. There are not only beer, chicken wings and wonderful sports events, but also warm and sexy owl girls.
In order to give full play to the value of the owl girl, Brooks also developed video games, calendars and other related peripheral commodities, and held beauty contests and golf open competitions.
With the practice of Brooks and the word-of-mouth of men, Owl Restaurant instantly became popular all over the state, and Brooks successfully attracted an investment with the concept of "breast enhancement+catering".
With this investment, Owl Restaurant has gradually stepped out of the United States and become a popular restaurant chain brand all over the world.
02
Under the cloak of soft porn marketing
In fact, it is a rigorous service attitude.
Seeing this, do you think the owl restaurant can catch fire? Actually, it's all because of the gimmicks of these 36D sexy waitresses?
To be honest, if you think so, it's too superficial-
Under the cloak of soft porn marketing, owl restaurant is actually a strict service attitude.
1, strict image management and training
Owl girls must go through a complete and systematic study and training before taking up their posts, even if they are part-time.
In addition to demanding professional skills, Owl Restaurant, as the biggest living signboard, has made many strict regulations on the image and dress of waiters, such as-
Clothes should not be loose, clothes should be stuffed into shorts, but not so tight that you can't see the lower part of your hips, and underwear straps can't be exposed. Hair should be loose, not knotted, dry and supple if necessary, and trimmed at most once every six to eight weeks.
Most importantly, yes! Sue! Make-up, but no nail polish, no tattoos, and never wear work clothes outside the workplace. Once found, you will be fired directly.
2. Playmates' service style.
In the owl restaurant, it is a playmate interactive relationship service.
Although the owl girl is a waiter, she can't call herself a waiter. Their relationship with customers is different from the traditional service and service relationship between waiters and customers, but they pursue an equal playmate model.
03
Owl's trap
Owls seem to have been expanding wildly since 1983 opened, but in fact, the restaurant began to show fatigue from 10 years ago.
Of course, this can also be explained from the side. Although we can earn enough attention in service, with the demand of consumers rising to a higher level, this move cannot be static, and the game between enterprises and users has never been a once-and-for-all thing.
In 2007, after the owl restaurant reached the peak of $65.438 billion, its profits began to shrink gradually, and nearly 50 restaurants closed, which was very embarrassing.
Although the restaurant closed after encountering Waterloo at home, the owl did not give up the overseas market. In recent years, the number of stores opened in Asia is 30 more than planned.
Buffalo wings, the signature of Owl Restaurant, have always used quick-frozen products, and so has hamburger steak. But today, 30 years later, people pay more attention to whether the food is fresh, whether the dining experience exceeds expectations, and the traceability of ingredients.
In addition, the dining environment of Owl Restaurant has not changed for 34 years, and it has always been dominated by atmosphere. If several friends sit together to chat and eat, this noisy environment is probably not a good choice.
Most importantly, the per capita price of Owl Restaurant in Beijing is about 162 yuan. At this high-end price, consumers now prefer to choose high-end and private restaurants, and there are countless choices for lower prices on the market.
I remember in 2003, Brooks once told the media: "Beautiful women, cool beer and delicious food, these things will never go out of fashion."
Think about it, if you can really open a sexy sky with big breasts, what brand and operation should you do?
Of course, we have to admit that owls are indeed successful, and there are still many experiences to learn from. Owls have been popular for 34 years, not only because of the sexy figure of owl girl 36D, but also because of the unique, caring and thoughtful service provided.
Only when the market has enjoyed this service for 34 years will it finally get tired of it, especially today, when it is 36D and sexy, it is ok to play as an assistant, but it is not enough as a core competitiveness.
Service quality is the most critical.
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