What should I pay attention to when publishing soft articles?

I have been engaged in news soft text marketing for many years and accumulated some experience. It can also be said that it is common sense to promote soft articles in press releases. Now Ma Xiao Zhixing Marketing Organization has compiled a small series to share with friends in the field of network promotion.

1, article title: say the number of words first. When publishing online news, the title of the article should be within 18 to 25 words. If the number of words in the topic is too long, the online platform will automatically truncate it, which will make the meaning of the topic incomplete. Secondly, there can be more titles, and different media choose different titles to increase the recording effect. Finally, the headlines of online news don't need subtitles. Some editors are used to the collocation of subtitle and subtitle. This kind of headline works well in newspaper print media, but online media can only put subtitles in the content as the first paragraph, and it is best not to use subtitles.

2. Picture limit: it is best to have 2 or 3 pictures, the width of the pictures should not exceed 550mm, and the size of the pictures should not exceed1m..

3. Information about website and contact information: If the manuscript has website and contact information, it will be brought when it is published. However, due to the strict review of website editors, QQ, WeChat, telephone and other websites and contact information are not allowed, and they will be deleted from the article. If there are special requirements, you must indicate them in the postscript when submitting the manuscript, otherwise the editor will modify them by himself.

4. Publishing link inclusion: The published manuscript cannot be completely included 100%, because the inclusion is related to external factors such as Baidu algorithm (such as article quality and website weight). Ma Xiao Zhitu Media Consultant has a detailed understanding of the media. If we arrange the media as a whole, we can choose to include as much media as possible. If the manuscript is normal, it can generally reach 100%.

5. Article revision: Be sure to carefully review whether there are any errors in the soft text before submitting the manuscript. Once submitted for publication, the manuscript cannot be revised. If there is an operation error, contact the customer service staff immediately. We will try our best to communicate and coordinate with the website editor, but we cannot guarantee that 100% can be modified.

6. Submission time of soft articles: It is recommended that you submit them in the morning of the working day or the night before. The manuscript review time is about 1-2 days, which can generally be reviewed on the same day.

7. Soft text retention time: Under normal circumstances, soft texts published by the platform are permanently retained; If there are illegal, negative, suspected false propaganda and politically sensitive contents and links in soft articles, they will be edited and deleted because of the inspection by the competent department of the website. In some cases, the links of press releases or soft articles can't be opened because the website has adjusted its structure. In fact, the article is still there, but the address has changed, which belongs to the normal adjustment of the website.

8.PC-side and mobile phone-side problems: Because we don't know whether the technologies of PC and mobile phone on the media side are normally converted, the links on the mobile phone side cannot be guaranteed to be displayed correctly, mainly based on the PC side.

The consultant of Ma Xiao Zhitu Marketing Agency reminds enterprises to look at the precautions before releasing the press release soft text, which can better prepare for the news soft text marketing and obtain better network promotion effect.