How to hold a good morning meeting in a store

How to hold a good morning meeting in a store

What are the benefits of holding a morning meeting?

It is self-evident that holding a morning meeting is good for store operations. What are the benefits? What needs to be mentioned is that we are not writing an academic report, nor will we make simple questions very complicated in order to appear sophisticated. Therefore, we do not need to list all the benefits and prove them one by one. We just need to grasp the key points and provide easy-to-implement methods and suggestions. This is both easier to understand and cheaper to implement.

The author believes that there are three most important benefits of morning meetings. One: Boost morale; Two: Clarify organizational and personal goals for the day; Three: Improve personal abilities. Other benefits, such as strengthening internal communication, information transfer, new project descriptions, etc., are all subsidiary benefits. They are just trying to catch rabbits. If there is one, it is better. If there is not, it is not a big problem. At the same time, it should be pointed out that it will be more effective if the morning meeting and the evening meeting are combined. The evening meeting focuses on training, sharing, correction of the day's work, and coaching. In the morning meeting, the pace is fast, and in the evening meeting, the pace is slow; in the morning meeting, you can be more emotional, and in the evening meeting, you can be more rational.

After clarifying the most important benefits of the morning meeting, or in other words, after clarifying the most important effect that the morning meeting needs to achieve, then analyze which actions or activities are helpful to achieve the expected effect, and on this basis set the morning meeting The process of the meeting will make the morning meeting a catalyst to arouse the passion of employees and arouse the aura of the store, instead of being a mere formality and a task that must be done.

What actions are good for boosting morale?

The author puts the benefit, or function, of boosting morale first. On the one hand, it is because car service stores are in the service industry. Without good morale and a good mental outlook, it is difficult to leave a profound experience for car owners; on the other hand, it is because the morning meeting is the time when everything happens. Time is better to suppress than to promote. This is in line with the laws of nature and the needs of human nature. Nothing can discourage employees more than a dull, depressing, and frustrating morning meeting.

So, what actions can directly improve employee morale? There are many. The author lists a few things that excellent stores are operating and can be easily copied.

1. Slogan. When it comes to boosting morale, the most worthy of learning is our People's Liberation Army. An excellent unit must have a loud voice, and a team with strong centripetal force must have louder slogans. In the morning, shouting slogans loudly, especially when the number of people is large, will definitely have good results. Slogans are a must. Some companies will use love and encouragement. For those who don’t know how, you can search online. This method requires rhythm and works well. In addition, simply saying hello repeatedly is also a good way. Speaking of slogans, standing posture and queue are still important, reflecting the spirit of the team and good for boosting morale.

2. Applause. The success of a morning meeting is directly proportional to the number of applause. It is necessary for employees to develop the habit of applauding. Applause is an interaction between an individual and a team. Applause contains both movement and sound, which should not be underestimated. What things can trigger applause? First of all: the morning meeting will focus on discovering things that are worthy of praise and those that need improvement. Praise can be given for progressive results as well as for improvements in the process. It should be pointed out that praise needs to be cautious and must be combined with the values ??promoted and advocated by the company. Secondly: there is applause for everyone who speaks. At the same time, the morning meeting does not mean that we can only praise blindly. When everyone has done a terrible job, we must praise them against their will. Talking about problems out of a public spirit and not dealing with others, motivating everyone to make continuous improvements, and setting an example can also boost morale.

3. Leader’s speech. The morning meeting should not become a stage for leaders, and leaders should not be allowed to perform one-man shows, but the role of leaders’ speeches in boosting morale is irreplaceable. In order to achieve better results, there are several things that need to be done. First, it's loud. Why is Li Yunlong so good at leading troops in war, with a loud voice? This is a joke, there are many leadership styles. When we say louder, we mean to be more passionate and confident than usual, because you are the backbone of the team, and your speech in the morning meeting is to cheer you up. Second is the appropriate presentation of the results of the data analysis.

Yesterday's completion status, today's goals, etc. are to clarify the focus of the day's work and to let team members know the current position of the team. The last thing is sharing. It is best to share with your own experiences and insights, so that it is persuasive and touching.

4. Some effective ways to boost morale. The first recommendation is group singing. Some songs have been sung repeatedly by outstanding companies, such as: "Fly Higher", "Run", "My Future is Not a Dream", etc. In the same vein as collective singing is collective exercise. Secondly: read aloud collectively. Reading loudly and quickly is effective. Currently, many excellent stores will read "The Greatest Salesman" aloud, with good results. The host can print it in advance and recite it repeatedly.

5. The store’s speakers can play exciting music when employees swipe their cards at work.

What actions are beneficial to clarifying the goals of the organization and individuals for the day?

Peter Drucker believes that the mission and tasks of an enterprise must be transformed into goals, and managers should pass Goals manage subordinates. When the top managers of an organization determine organizational goals, they must effectively decompose them into sub-goals for each department and individual. Managers assess and evaluate subordinates based on the completion of sub-goals. and rewards and punishments.

When the store development goals are carefully broken down through annual meetings, monthly meetings, and weekly meetings, the real start is the daily morning meeting. Through daily morning meetings and this two-way communication method, everyone can clarify their goals and work priorities for today, let everyone know the progress of each department and store goals, and adjust the rhythm and response methods accordingly.

Morning meeting. If the store has a small number of employees and limited team divisions, it can only hold a general meeting. Goal refinement and today's work arrangements can be held at the meeting; if the store has a large number of employees and a large number of teams, After the general meeting, each team can hold a small meeting, and the goals and key tasks of the day can be carried out in the small meeting. It is best to combine the achievement of the day's goals with a party. A day's work takes more than eight hours, and the party is an important part of store improvement.

What actions are beneficial to improving personal abilities?

Today’s car service stores have returned to service-centric from the previous sales model. We provide car washing, beautification, and maintenance services. Products and technology are fundamental, but this is not enough. We need to comprehensively improve the quality of our employees. These qualities include dealing with others, image standards, communication, mentality building, knowledge and knowledge, etc. These, on the one hand, are generally lacking in store employees, and on the other hand, they need to be continuously internalized and shaped over a long period of time. The morning meeting held every day is a good opportunity.

So, what actions can improve employees’ personal abilities? There are many. Similarly, the author lists a few things that excellent stores are operating and can be easily copied.

1. Hosted by all members. Don’t just limit it to management, extend to every employee. The employees are mixed, can they do a good job? It can definitely be done. But there are several prerequisites. First of all, the morning meeting must have a basic framework and process, and managers must set a good example. Secondly, employees should host morning meetings, and managers should provide coaching. You can't create a morning meeting rotation list. Once it is handed out as a task, the manager will ignore it.

2. Various PK. Language aspects: speech contest, story telling contest, joke telling contest, morning meeting best host contest, singing contest, role play, etc.; skills aspect: car washing contest (scoring after washing the car in the morning), polishing contest, car problem diagnosis Competitions, etc.; physical competitions: push-ups, sit-ups, squats, etc. In this kind of PK and training, employees’ bodies, courage, expression, etc. have all been improved.

3. Various games. Playing games in the morning is very common in Internet companies. Most nightclub games can be met in the morning, and appropriate punishments can be set, which is also a kind of exercise for employees. It is also more in line with the fun-loving characteristics of the post-85s generation.

The process of the morning meeting

The author believes that the morning meeting should not be too formal, otherwise it will easily become rigid. After all, no one wants to participate in a boring morning meeting, nor should it be too casual. , Standing with good posture and applauding vigorously are the minimum requirements. Therefore, the so-called morning meeting process is just a framework, and any action within the framework can be changed and innovated. As long as it meets the three requirements of boosting morale, clarifying organizational and personal goals for the day, and improving personal abilities, it is a good morning meeting. . We encourage stores or individuals to organize morning meetings with their own characteristics.

Morning meeting reference process:

1. Gathering; including checking appearance, instrumentation, uniforms; no need to register every day.

2. Shout slogans.

3. Reading/chorus/doing exercises, etc.

4. Report the order and service status of each group yesterday (applause).

5. Clarify the store and personal goals for the day (such as holding a small meeting, and personal goals will be refined at the small meeting).

6. Description and training of new products, new methods, and new projects (appropriate for occasional use).

7. Various PKs, games, etc. (depending on the richness of the meeting, flexible increase or decrease).

8. Speech by the general manager/store manager.

9. Shout slogans.

10. Hold department meetings separately.