How to Solve the "Last Mile" of Traditional Enterprise Internet Transformation

Firstly, the concept of internet plus is further explained, that is, the Internet here is no longer a simple and narrow Internet concept, but all emerging information technologies such as the Internet, big data and cloud computing, including the Internet of Things, are packaged into the Internet, so internet plus is the integration and fusion of many emerging technologies.

Rather than simply referring to the mobile Internet or the Internet. Followed by internet plus, the content behind this+is often the core content, that is, traditional industries, including agriculture, finance, medical care, education and so on. , similar to what appears now.

Internet finance, online education, smart medical care and intelligent monitoring, smart agriculture, etc. That is, traditional industries and business models combined with Internet information technology have transformed the core business model, which is provided by traditional industries and content.

The quality has not changed, but the business model and operation model have changed after combining with the Internet. For example, the core of O2O, which we talk about the most at present, is not the change of content provision, but the change of business model itself.

It also depends on an important assumption, that is, it solves the original information asymmetry problem in traditional industries.

This is clear, and then think about why traditional enterprises should do Internet transformation.

First of all, we can see that with the rapid development of the Internet and mobile Internet, the ways and channels for people to obtain information have undergone important changes, that is, the Internet, including search, has become the fastest way to obtain information. A lot of internet

The emergence of enterprises, including a large number of push in the early stage and the continuous burning of money, focuses on the introduction of user portals. With this development, we can see that Internet companies themselves have become an important customer information portal, and Internet companies have mastered this.

The entrance of customer base turns to many traditional enterprises or service providers downstream, including our traditional enterprises, and existing customers often lose to this Internet entrance. This is obvious, because traditional enterprises do not have the user base and access rights.

Word of mouth itself does not have the end-to-end integration ability of the whole industry chain or service chain, nor does it have the basic bargaining power. These enterprises are often difficult to survive, including the high profits brought by information asymmetry.

Squeeze you can look at the years of war between Gome and Gree, and Gree turned to build its own sales channels and online stories; You can also look at the 6+ 1 mode that Lang Xianping talked about a long time ago. We can only do our best in the whole industry integration process.

Everything with low added value is the same. Therefore, under this competitive pattern and the development trend of the Internet, traditional enterprises must consider how to transform and upgrade their core competitiveness and integrate resources.

Secondly, returning to traditional enterprises, a typical problem is that the original mode of relying entirely on population and labor dividends is no longer feasible, and the continuous improvement of labor shortage and labor costs has further increased the cost and compression of enterprises.

The existing profit space of the enterprise. In order not to be eliminated, we must consider providing high-quality products and services faster, more efficiently and at lower cost. No matter how the Internet develops, it is always the most important for enterprises to provide cost-effective products.

The important thing is that even if you don't control the entrance, you still have the corresponding competitive advantage compared with similar enterprises. Then the problem is how to produce, process and serve traditional enterprises through internet plus and information technology.

The change of type and the improvement of ability are the actual cultivation of internal strength.

Finally, due to demographic dividend or information asymmetry, traditional enterprises can survive well even if they provide low value-added products or services, but with the development of the Internet, this is no longer feasible. In step-by-step information

In this case, how to provide high value-added products or services by introducing information technology and new business models often becomes an important issue. On the Internet, we often talk about the sustainable profit model.

The formula is that basic products or services are often unprofitable, but by integrating the resources and users provided by basic services, a large number of high value-added services are gradually derived to achieve profitability, which is a problem that traditional enterprises need to consider in the process of transformation.

I took the exam.

Under the strategy of increasing the national Internet, the relevant capital market has been quite lively recently. All listed companies that touch the concept of internet plus are always in a state of skyrocketing, and their own bubbles are quite large. How did internet plus come from?

The key point is that this simple concept can be transformed into the core competence and assets of enterprises, which can promote the sustainable profitability of enterprises. The situation now is that only when the tide really recedes will we know who is swimming naked. The Core of Enterprise Internet Transformation

That's the problem to be solved, so how to transform it, how to transform it?

Enhance your core competitiveness through internet plus.

For traditional industries, the first thing to do is to improve their own and internal information level and ability, and form an information team with fighting capacity and internet thinking through information construction. At present, many traditional enterprises,

The level of informatization is quite weak, so it will soon enter the internet field. These are all quite unreliable things. After an end-to-end extension, the Internet ultimately needs to rely on internal IT capabilities for business support.

The core purpose of enterprise internal informatization and IT capacity building is still to reduce costs and improve efficiency. At the same time, through the accumulation of business assets and data assets, the ability of the whole enterprise to rely on data to continue to speak is improved. Within the enterprise

The operation process of the Ministry needs the support of information technology, so that it can work together efficiently and quickly and respond to the external market nimbly. After Industry 4.0 was put forward, we can see that for manufacturing enterprises, the automation of production links has been more emphasized.

The flexibility of production, including the concept of intelligent manufacturing, is to solve the problems of cost and agility.

Traditional enterprise construction often does not have a good top-level design and information planning, which leads to weak IT support for business, business and process breakpoints everywhere, and data information cannot be transmitted and enjoyed efficiently. These are all traditions.

Where enterprises need to improve and upgrade in the process of informatization construction. Including the introduction of SOA and enterprise private cloud mentioned in many previous articles, are all aimed at solving these problems. An enterprise doesn't even have basic personnel and property.

IT system can't be managed, and it's a joke to enter the Internet plus with great fanfare.

The enterprise itself has strengthened its internal strength and can provide cost-effective products, then you will still have a competitive advantage. You know, under the current Internet competition mode, the Internet itself will not be dominated by one provider at once. As long as their products and services have advantages, they have corresponding bargaining power, otherwise they will only be eliminated by similar enterprises.

Accelerate the integration of supply chain and ecological chain

Enterprises should speed up the integration of upstream and downstream enterprises and develop self-built e-commerce and other modes. The core is to open and integrate the whole supply chain as soon as possible through the original core competitiveness and customer resources of the enterprise.

The whole ecological chain environment and binding mode will weaken the entry barriers of Internet companies. An enterprise is easy to be broken, but a complete ecological chain environment is definitely not easy to be simply replaced.

There is a premise to mention this point, that is, enterprises themselves have greater advantages than none in the traditional mode. The introduction of e-commerce through the Internet is more about strengthening the stickiness between the original suppliers, customers and enterprises, and at the same time, reducing intermediate channels and links as much as possible in this mode, truly reducing costs, benefiting the end customers and forming a win-win situation.

At present, the traceability and food safety tracking of agricultural products e-commerce and agricultural products full circulation chain we see in agriculture are also typical supply chain integration models realized by many upstream and downstream enterprises through information technology, IC card, Internet of Things and other technologies.

Enterprises build their own e-commerce. At present, many large enterprises have their own e-commerce platforms. Even though these products are still sold in JD.COM and Tmall, enterprises still keep their own self-built e-commerce platforms and consumer portals. and

Any strong binding of resources or portals will eventually lose the ability to negotiate and bargain. At the same time, self-built e-commerce can further integrate suppliers, logistics and customer resources, and at the same time continuously develop their own products under the existing products of enterprises.

Value-added service products. This is very similar to Xiaomi's current model, that is, hardware e-commerce or hardware products themselves can also be internetized. After building a complete ecological chain, Xiaomi can see that it provides a large number of peripheral products and services.

Force.

Through the integration of supply chain and e-commerce on the Internet, the information communication and demand transmission between enterprises and consumers are accelerated, which can help enterprises to obtain the first-hand demand information of customers more quickly and in real time, and facilitate the rapid iteration and improvement of their existing products. In this mode, it is often not available in the traditional mode. If you use one word, it is the user participation mentioned by Xiaomi.

Explore new business models through internet plus.

My formulation of this title may not be accurate, because what I want to express more is not the Internet business model, but the new business model developed by analyzing the new needs and new problems of traditional industries, which needs to be solved through Internet technology. This can't put the cart before the horse, that is, our focus is still on tapping the pain points and needs of customers, rather than preconceived introduction of Internet technology.

Internet Finance In agriculture, farmers have no money to buy seeds or fertilizers, but they can use related things as collateral. At the same time, some people are willing to invest and invest money, so resources can be well integrated through the internet financial model.

Become an internet financial platform. Internet applications or systems are just tools and means to solve problems. The key to the problem is to find the demands of different parties and integrate resources.

Traditional enterprises explore internet plus's business model, which is different from simple Internet enterprises. Simple Internet companies have a simple goal, that is, to build a platform, gain access, and then master the bargaining power on the one hand and integrate on the other.

Discrete individual resources form self-support and replace traditional enterprises. This is quite obvious in many service industries. I talked about the model of 58 cities. At the beginning, we provided an intermediary platform and information exchange channels, accompanied by many traditional domestic workers.

Drivers and other service organizations have benefited a lot, but at a certain stage, they have become 58, integrating personal resources and launching their own 58 housekeeping or 58 sparring. Including many takeaway networks now, it is possible to launch themselves soon.

Takeaway stores, namely O2O, are no longer simply integrating online resources and capabilities, but gradually infiltrating offline through the online, which is often the most fatal for active traditional service enterprises and intermediaries.

The thinking of traditional enterprises in this respect is often just the opposite to that of Internet enterprises, that is, through the advantages of existing offline resource integration, the parts that can be stripped are transferred from offline to online, forming a free online information and resource integration.

Platform. This model is often problem-driven and solves the essential needs of customers. Therefore, as long as good products or applications can be launched, it is often not necessary to spend a lot of money to attract users in the early stage like Internet companies. this

This is an advantage that internet companies don't have, but if traditional enterprises don't integrate this piece well, then internet companies will often enter quickly and build platforms.

Extracting the pain points of the traditional mode and the offline mode, solving the problems of slow information transmission and response and low cooperation efficiency under the traditional mode, and then building an online resource platform and integration capacity, further developing derivative services through the operation of the online platform, and improving the ecological chain are the ideas and breakthrough points that traditional enterprises can consider when transforming their business models with internet plus.