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What about Volkswagen's most classic model, the Beetle?
Earlier at the Geneva Motor Show in March this year, Frank Welsch, head of Volkswagen's R&D department, said that Volkswagen had thought about developing an electric version of the Beetle, but later paid more attention to the I.D. series of new energy vehicles.
In fact, as early as 20 16, it was reported that Volkswagen would stop production of Beetle models, because consumers could not be impressed by the appearance and feeling alone, and the disadvantages of practicality and price also became an important reason for the Beetle to step off the stage.
Geely pride
The launch of Geely's 7-seat SUV, the price of more than 100,000 yuan, as well as the cost-effective software and hardware advantages and spacious space, should be a big hit. And at that time, seven seats became a trend, with few opponents, but with the ugliest design, it became Geely's most failed car. The whole car can feel the malice of the designer. The so-called smiling front face design divides the two air intake grilles into two parts, which looks wonderful, and the back looks like a van. From listing to general sales, when Geely reorganized its product line at 14, this car was naturally abandoned.
Volkswagen Phaeton
The first generation of Volkswagen Phaeton was listed at the Geneva International Auto Show in 2002. It is the first full-size luxury car under the Volkswagen brand, and its competitors include Mercedes-Benz S-Class, BMW 7 Series and Audi A8. There used to be a very popular saying: afraid of Mercedes-Benz, afraid of Land Rover, but afraid of the letters under the Volkswagen logo, so many netizens also ridiculed that seeing the letters under the Volkswagen logo, directly pulling the hand brake and turning off the engine also proved that this car is expensive. Volkswagen Phaeton stopped production for no reason, on the one hand, because there was no big improvement in the model, but the brand influence of Volkswagen was not enough to support the price of Phaeton, and it was affected by exhaust valves and other reasons.
Volkswagen beetle
This Beetle is known as the "living fossil" in the automobile industry. In the 1970s, its sales volume reached more than 65.438+0.505 million. By 2003, its total output had reached 265.438+0.529,464. Its classic appearance won the favor of countless people and became the most coquettish car so far. In 20 17, the sales of Beetle in China were only over 8,000, and the long-term sales were sluggish, which made the public have no energy to pay for the "feelings" of this classic model. At this year's Geneva Motor Show, the head of Volkswagen's R&D department said: "Volkswagen will no longer launch the replacement model of the Beetle, and the existing models will be discontinued this year!" On July 10, the German Beetle Factory officially stopped production.
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