[2021] "Growth Structure: Growth Cards for Enterprises in the Age of Uncertainty" Author: Wang Sai

. . ISBN:?9787521731835

. . Content introduction. .

Why are growth issues so important to businesses and entrepreneurs?

In essence, growth is the origin of most corporate problems, and the arrival of an era of low growth and uncertainty has once again made growth a focus of concern for entrepreneurs, managers and entrepreneurs.

In uncertain times, how to achieve sustainable growth?

Based on 15 years of growth strategy consulting experience and more than 70 practical cases of well-known enterprises, the author of this book, Wang Sai, follows the context of the "Five Lines of Growth" and focuses on "structure" through analyzing enterprises. Analyze growth, find the dynamic factors that affect enterprise growth from a more microscopic perspective, guide enterprises under different conditions to adjust their own element combination structure, and construct seven major components: business, customers, competition, differentiation, asymmetry, cooperation and value. Sub-structure and growth map, thereby establishing a structural trump card for corporate growth in an era of uncertainty, making corporate growth more stable and sustainable, and laying the foundation for corporate long-term development and longevity.

. . About the author. .

Wang Sai, CEO consultant, focuses on research and practice in the field of growth strategy, and is the author of "Five Lines of Growth".

He studied under Philip Kotler and is currently the managing partner of Kotler Consulting Group (KMG) China.

Serving a large number of well-known Chinese entrepreneurs and CEOs, he has served as a consultant for more than 70 companies such as Haier Group, ByteDance, AVIC International, Xiaomi, Baosteel, China Merchants Group, and Tencent, and has served as a consultant for 17 Chinese and foreign investors. He teaches in advanced management courses in colleges (including Cheung Kong Graduate School of Business, Tsinghua University, Australian National University, Renmin University of China, Waseda University, Fudan University, University of Hong Kong, etc.).

He received a PhD from the University of Paris Dauphine and studied at Harvard University. He is also a traveler who has visited more than 60 countries.

. . Wonderful short review. .

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Today’s business books tend to provide superficial analysis of “ideas” and interpret business success as fragmented techniques. Dr. Wang Sai rejects fragmented interpretation and advocates Conduct systematic analysis and thinking from a structured perspective to reveal the underlying logic of business success. As a companion volume to "Five Lines of Growth", "Growth Structure" clearly explains the fundamental issues of growth.

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If an enterprise wants to gain a foothold, it must grow. However, how to achieve growth starts with the seven sub-structures: business structure, customer structure, competition structure, differentiation structure... How to implement these structures is explained in detail by CEO consultant Wang Sai, using examples from well-known large companies. Meituan, Ele.me, Nongfu Spring, Coca-Cola, Starbucks...the success of these large enterprises is all due to the fact that they have achieved these growth structures. A very enlightening book, worthy of reading by business people and readers interested in business.

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This book can be said to be a "treasure book" for understanding the sustainable growth of enterprises. With strong industry experience and profound theoretical analysis, it is both professional and easy-to-understand. Understand, the reading threshold is not high, and it also allows us to see how to make growth issues certain in uncertainty. It has a very rich case analysis and is very practical. Even "ordinary people" who are not entrepreneurs can benefit a lot from this book's analysis of the current economic situation and other current situations. There is always a need for some "truck cards" in a business model, no matter what role you play. Looking at growth through structure and exploring the macro from a micro perspective may be a market path that you can try.

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From the five lines of growth to the growth structure, Wang Sai really explained the various situations and factors on how enterprises can achieve development, from macro to micro.

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The core of this book is the anatomy of growth.

——"Growth Structure"

Go buy shoes in the morning, go to Mixue Bingcheng to drink milk tea at noon, and go to the supermarket to buy Huiyuan juice in the afternoon. This is a popular joke these days. , recently read "Growth Structure".

In fact, when I saw the cover introduction of this book, I knew that this book had little to do with me, a salty fish who works seriously every day. Just watch the excitement. This book is called "Growth Structure: Growth Cards for Enterprises in the Age of Uncertainty." Because the subtitle is too long, it will be referred to as "Growth Structure."

Because the cover of this book is very simple, I will not go into details below. From the cover of "Growth Structure", we can see that this is a social science reference book, and the problem it solves is Help enterprises achieve sustainable and healthy growth.

In fact, everyone knows that it is easy to conquer a country but difficult to defend it. So what kind of person can write a plan for the growth of an enterprise?

——Wang Sai, the author of this book

It was the first time I heard this name, but after reading his introduction, I felt that he had this experience and Capable, he has served as a consultant for more than 70 companies, including Haier Group, ByteDance, AVIC International, Xiaomi, and Baogang, and has served as a professor of advanced management courses at 17 Chinese and foreign business schools. With the blessing of these experiences, he has accumulated What he produced was not only a reference to practical cases from more than 70 companies, but also 15 years of strategic consulting experience, which was enough to give him a new perspective on corporate growth.

In addition to the preface, this book "Growth Structure" is divided into eight chapters. Starting from the growth structure, it explains the background and context of growth, and explains what real growth is. At the end of the chapter, the meaning of structure is explained again, followed by the analysis of the growth business structure and the reiteration of the five lines of growth, followed by the customer structure, competition structure, differentiation structure, asymmetric structure, cooperation structure and value structure. This book allows you to understand the nature of enterprise growth and draw a clear growth framework from all aspects. It also contains some of the author's personal thoughts on the enterprise and insights from the practice process. Finally, it combines growth structure and rationalism. The ending can be said to be full of useful information.

This book "Growth Structure" is suitable for anyone who wants to understand the growth of corporate performance. No matter whether you have a foundation or not, you can understand 70% to 80% of the content. It is more suitable for business leaders to use as a reference book. Give yourself some reference and inspiration. Of course, if you think this book "Growth Structure" is good, you can also read "Five Lines of Growth" written by the author before. If you are interested in this book, I suggest you find the book and read it yourself.

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