How to hold the morning meeting of the insurance company?

Morning meeting is the rules and regulations of the company's workplace management. According to this requirement, the insurance company will hold an early meeting every day from Monday to Friday, rain or shine, without interruption. 50 minutes for the elderly and about half an hour for the short. Every day, there is still plenty of time to get up. The salesman's time is very tight, so it must be purposeful and rewarding to spend so much time at the morning meeting every day. If you just skip around the morning meeting, sing songs, tell jokes and listen to a few cliche business topics, over time, salesmen will lose confidence in the morning meeting. If you miss the salesman's signing because of the morning meeting, you will have some resistance to the morning meeting. Faced with such a situation, how can we have a high-performance morning meeting?

In my opinion, in order to get twice the result with half the effort and achieve the expected effect, we should pay attention to the following aspects.

A "breakfast room" where salesmen impart professional knowledge.

Insurance marketing is a highly professional industry. However, due to the uneven cultural quality of salesmen, great differences in age, temperament and professionalism, the mastery and understanding of insurance professional knowledge are definitely different, and the methods of promoting insurance are also very different. Of course, the effect of marketing will be very different. The company can use the morning meeting time to strengthen the study of professional knowledge, exchange the experience, skills and failure lessons of the exhibition industry, learn from each other's strong points, and let the salesmen gain something at the daily morning meeting, exercise and learn to improve.

A "social clinic" for salespeople to solve problems

At the morning meeting, the chief trainer and supervisor should have face-to-face communication with their team members and ask whether the team members have encountered any difficulties in the marketing process and need help. Everyone will get together to consult and make suggestions for some "intractable diseases" in the process of seeing a doctor. Only when salespeople feel that the morning meeting is a place to solve problems and seek help will they be mobilized to participate in the morning meeting and actively seek the "golden key" to solve problems.

The "Queqiao Club" where salespeople look for partners.

It is very important for a salesman to have a golden partner to sell insurance. One person actively publicizes the terms, and the partner calmly observes and pays attention to listening. At the right time, there are often unexpected results. Therefore, in the morning meeting, the group training or supervisor should freely combine according to the personality characteristics of each salesman, or personally appoint a golden partner to reduce the ideological pressure of the salesman being isolated.

A "safe haven" for salespeople to recuperate.

Most of the salespeople are lesbians who have several jobs, such as work problems, marital friction and unfortunate difficulties. In the morning meeting, the director, supervisor or group training should be good at observing, actively contacting, giving verbal comfort to the salesmen from the heart, and giving action support from life, so that the salesmen can truly feel the warmth of home and care like relatives, and let them unload their bags and go into battle lightly to achieve better results.

A "casino" for salespeople to adjust their emotions

The quality of mentality determines the success or failure of marketing. How can we adjust the salesman's sunshine mentality and share happy marketing with him? It is not enough to rely on passive mediation by morning exercises, greetings and applause.

At this time, leaders should use warm and inspiring words to talk to salesmen before or after the morning meeting, so that salesmen can feel that they are valued and valued, thus enhancing their confidence and generating strong work motivation.

In a sense, the operation of life insurance is the operation of morning meeting, and rich and effective morning meeting can bring efficient performance.

Source: China Insurance.