Product knowledge elements include multiple choice questions

Product knowledge elements include (ACD).

A. Brand attributes

B. Style crowd

C. Characteristic selling points

D. Category structure

Expand knowledge:

1. Corporate knowledge

Salespersons should understand their company’s history and position in the industry, the company’s product categories and services, and the company’s price strategy , distribution methods, cash discounts and warranty methods and other related knowledge.

2. Product knowledge

Salespersons must understand the performance, structure, usage, maintenance and services of their own products, as well as their competitors' products. Product knowledge is very important, let’s look at an example. Some farmers with weaving skills in a county in Hebei Province jointly set up a weaving factory. Among them, the smart and capable Lao Yu was voted by the villagers as the factory director and business manager.

Not long after he took office, he went to Tianjin to discuss the purchase of nets with a rubber factory. Someone from the rubber factory asked: "How much tension can your factory produce? What is the maximum carbon content? Can it withstand it?" How high is the temperature?" Old Yu was stupid. He had no professional knowledge in this area, and his financial path was ruined.

3. User knowledge

Salespeople must understand who has the decision-making power to purchase, and understand customers’ motivations and purchasing habits. For an order, a salesperson communicated with the purchasing manager for six months, but the deal was still not concluded. Later, after asking around, the salesperson learned that the purchasing officer did not have the power to make the decision. The purchasing power rested with the chief engineer. So he actively changed his approach. In addition to continuing to maintain close contact with the purchasing personnel, he also negotiated with the chief engineer and finally made the deal.

4. Language knowledge

Not only must you be able to speak Mandarin, but you must also know the characteristics of the dialect in your locality, understand some commonly used foreign languages, and master some grammar, rhetoric, and language skills. In this way You will be perfect. For example, if "ancient Chinese famous wine" is translated into English, the meaning becomes "outdated Chinese famous wine". This not only fails to express the connotation of the product, but also makes people laugh. There is a joke that there is a small shop selling "circus poker", and the shop owner has written a big Chinese pinyin on the door.

"Maxipuke", a British tourist saw it and was shocked. It turns out that in English "maxi" means "extremely large" and "puke" means "vomiting". The combination means "extra large vomiting" - which is really unacceptable. It is important to understand foreign languages, but the power of dialects cannot be ignored.

A pencil produced in Beijing has been snapped up in Hong Kong. The reason is that the product number of this pencil is "3388". "3388" ??in Cantonese means "生生发发", which means "getting rich in business", so it brought unexpected gains.