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QQ advertising writing composition
In order to make it widely known, its content must be well-made and memorable to the audience. However, since I can understand advertisements, especially in recent years, every time I see some TV advertisements, I will sigh, and people who lament advertisements have their names.
Here are just a few examples to reward you. First, the logic is chaotic.
For example, in a recent mobile phone advertisement on TV, after a while, a fat chef pushed the dining car from far to near, and then said, "Tell you, my mobile phone number is 13903877968." I turned off the phone as soon as I finished.
Then surprised people around began to ask about this number ... what a mystery! Who will call someone on their cell phone to ask for their cell phone number? Could it be that the chef rang the phone to show off the mobile phone he just bought, and then a burst of nonsense came? I don't think so. I really want to make a phone call and ask the advertising creative person with chaotic logic.
Sure, by the way, ask his phone number. Second, mechanical repetition.
This is divided into two situations. First, the same advertisement is played many times in a row.
For example, a soy milk advertisement: a so-called comedian touched his bald head and suddenly said, "Soymilk is better than black cattle!" " "After watching it again, there is nothing strange in my heart, but it is still short and pithy. Who knows it again, the same action, the same expression, the same voice: "Soymilk is better than black cow!" " "I feel a little annoyed at this time: I know it all, why should I say it again?
Then, the same voice rang again: "Soymilk is better than black cattle!" " "I can't help but get angry. I just don't buy soybean milk with the word "cow"! Enough is enough, so is advertising, isn't it? The second situation is that an advertisement is not updated for several years, which sounds boring. It's like a well-known toothpaste advertisement: a Beijing oilman with a Beijing accent flashed out of the alley and knocked on the tooth jar and shouted, "My teeth are all thanks to the blue sky and six treatments, and there is nothing wrong with them." "
Good teeth, good appetite, good food and good health. You see, the blue sky must be cured in six ways! "This kind of advertisement can be recited by TV viewers and even babbling children.
Manufacturers are too lazy to change advertisements, will they update their products? I don't know. Such mechanically repeated advertisements can only achieve the effect of "unreasonably delaying other people's time, which is tantamount to killing people for money".
Third, it is out of date. I used to listen to storytelling at lunch.
Before the program starts, there are usually several advertisements that you have to put up with. I remember the last advertisement I saw at lunch was this: an oversized faucet slammed water out.
In a short time, I typed a line of calligraphy with a magnetic baritone: "Diarrhea, that's it …" After I said that, the rice in my mouth was sprayed on the TV screen. You are a TV station. I have nothing against you. How can you be so insidious to me? It's really hard to say that a good lunch will taste bad when chewed in your mouth.
But "man is iron and rice is steel". In order not to be "hungry", I have to give up watching TV at lunch to preserve my appetite. Fourth, make a mountain out of a molehill.
One day when I was watching TV, I suddenly heard a very serious sentence: "Eight doctors, 12 masters, 16 scientific authorities, 48 famous scientists, and after six years of hard work, 100 times of scientific practice proved that-"I quickly sat up straight and pricked up my ears, ready to listen to the following paragraph, which was an introduction. It turned out to be "large calcium source, good absorption, good deposition and good arrangement." After listening, I sat for a long time, and suddenly it dawned on me: I said why there has been no movement in the domestic scientific community recently, and scientists are busy studying calcium tablets.
At the same time, I am also a little anxious: I have to send some "giant calcium" to Sweden quickly, but if I am late, I will miss this year's Nobel Prize ... Advertising is also an art ... It needs the cooperation of producers, manufacturers and TV stations.
It should be altar wine, which makes people taste and leave fragrance; It should be a unique flower, which will be appreciated and will not be forgotten. I think, as long as we put more energy and be more serious, and make every advertisement into a high-quality product, in the near future, everyone will no longer worry about endless boring advertisements.
At this time, the audience may say, "Actually, it's good to look at the advertisements." [Author's self-report] If you like watching TV on weekdays, you have to face advertisements.
Almost numbly immersed in advertisements, I will be a little excited when I see a boutique occasionally, and I will chat with my friends for a few days. However, what makes us happier is often those outrageous advertisements.
During the break, everyone got together and laughed with "appreciation". So I have such a worry: if all the advertisements in the future are made into fine products, what else can make us so happy? At the same time, I had the idea of writing down what everyone said on weekdays.
Under this creative impulse, I picked up a pen. So, there is this book.
[Teacher's comment] With the continuous development of social economy, people are exposed to more and more advertising information. As a part of art and economic life, advertising has attracted more and more attention.
Needless to say, advertising has brought a lot of convenience to people and huge profits to many enterprises. However, there is also a lot of information pollution in advertisements, which brings unnecessary trouble to people.
Chen Chaoyi's On the Present Situation of Strange Advertisements is a criticism of some advertisements that lack artistry. We must first affirm the little author's concern for life.
If the author didn't pay attention to life and think about life at ordinary times, there wouldn't be this article. Therefore, life is the source of writing.
Secondly, the author has high classification ability. He summed up the current situation of advertising oddities into four categories: logical confusion, mechanical repetition, untimely, and making a mountain out of a molehill. The second category is subdivided into two situations, which makes the article clear and structured. In addition, the combination of narrative and discussion, the grasp of discussion, humor in language and the golden mean are all worth learning by middle school students.
(Teacher Hong Zhou's comment) This article is transferred from [China Chinese Teaching Resource Network]: Please indicate the source for reprinting, thank you!
5. Talk about the composition of advertisements 105 About advertisements.
As soon as I turned on the TV today, I saw my favorite public service advertisement-a white-haired grandmother cooked a delicious meal and waited for her family to eat it. Suddenly, the phone rang. She wiped her hands and answered the phone happily. It was her daughter who said, "Mom, I'm going to a beauty class today and I won't go home!" " Then came another call from her grandson, who said, "Grandma, I'm going to the amusement park today. Bye, grandma! "Grandma hung up the phone, her eyes were wet, and she said to herself sadly," Oh, everyone is busy, everyone is busy, just be busy! "The old lady is lying on the sofa, watching a snow-like TV and looking at a family photo. She seems to see her dead wife, her lively grandson and her beautiful daughter. She thought about it and fell asleep. Finally, there is a sentence: "Don't let your family feel lonely, always go home and have a look!" " "This sentence has benefited me a lot. Grandparents love us so much, shouldn't we always chat with them, tell jokes and repay them?
The ads I don't like are those that don't teach bilingual. Because this advertisement is very long, and there are often some parenting videos and expert advice, the language is simple, forget it, it is repeated two or three times every time. I have a headache when I see this advertisement.
I also want to design an advertisement for my "Formula 1 racing car". I want an F 1 Formula Champion to drive my car. The champion jumped out of the car while driving. The man became bigger, with the remote control in his hand, and the car was still driving. The champion racer said, "F 1 Formula racing is fun!"
6.200-word advertising composition
"The windmill is spinning ..." How happy I am that the windmill has started! My mother only gives me 30 minutes to watch TV every day. Of course, I will give these 30 minutes to my windmill.
But at the beginning of the opening remarks, I saw a little boy wearing a blue cat series, looking at a bottle of Wangzai milk with big eyes and saying, "If you look at me again, I will drink you." When I saw this advertisement, I was so angry that I didn't play it, because every time this advertisement was broadcast, it would lead to a series of advertisements.
Next, I will use the advertising time to talk to you about advertising. I think many advertisements are false advertisements. I have personal experience! Once, I saw a flirtatious advertisement on TV. The beautiful girl put the comb in her hair and combed it away from her head.
How beautiful it is to fall! She said it would look like her hair if she washed it with Rejoice for seven days. I want to have her hair, so I clamored for my mother to buy it back. It can be used for a month, and my hair is still as yellow as hay. How do you think this is not a false advertisement? Moreover, the time of each advertisement is too long, which makes people itch when watching a TV series.
But the advertisements are also good. Do you think you can taste the new delicious food of McDonald's without watching the advertisement? Look at my Mickey Mouse clothes. Can you know without advertisements?
Advertising has both advantages and disadvantages. If only there could be a channel dedicated to watching advertisements for people who want to watch advertisements, and a channel for watching advertisements for people who don't want to watch advertisements!
There are many advertisements for writing 500 words in the third grade of primary school, but what I remember vividly is this public service short film.
Two ducklings went to the countryside for a picnic. They ate all the rubbish, so the birds hid. The ducklings went back, and the garbage was taken away by them. A line appeared on the screen, "Protect the natural environment and take away the domestic garbage!"
We have been promoting environmental protection since childhood, but we have never done it once. Maybe we will say, "Isn't it just a plastic bag? Never mind, it will be gone after a while. " That's not true. If a plastic thing is put into the soil, the garbage around it may turn into mud, but the plastic thing will not rot for hundreds or even thousands of years. Therefore, we should put the garbage into the trash can, make contributions to nature and protect the ecological environment. Don't litter, waste!
We live in an advertising society and an advertising era. This has both advantages and disadvantages. We can talk about many things. The key is to find an angle and cut in from a certain aspect.
We can write advertisements to bring convenience to our lives. For example, shopping, such as arranging time, such as educating people, such as publicizing knowledge and so on. It can also be said that advertising brings us troubles, such as playing too frequently, too disorderly, too monotonous, and some false advertisements bring harm to people. We can make up stories, such as writing from a fake personals. Make up a story to satirize the fraud of advertising and the vanity of the world. You can also write about people's blind worship from false advertisements, and some stars are mercenary.
In modern society, advertisements are everywhere. Wherever you go, it will follow you. You don't want to see it. It wants you to see it.
I recently moved to a new house. On the day of moving, two advertisements were posted on the wall at the door. One is from "Wang Lao Wu fast food restaurant", which reads "low consumption and high enjoyment, good taste is on call". The other is a milk seller, saying that "iced Jiale milk is fresh every day". Two advertisements were posted on the white wall, which was very unsightly.
The next day, three more advertisements came. One is to dredge sewers and septic tanks; One is used to repair washing machines, gas stoves, refrigerators and televisions; Another one was painted, which said, "If you have a smokeless stove at home, your wife will have less trouble." The two advertisements on the third day seem to be more humanized. Here is a sign that says "the third floor". My daughter is very happy to see it, saying that with this sign, she won't go to the wrong floor. This advertisement is about a medicine that can improve dizziness, headache, dizziness and migraine. The other one is from the moving company, "Good luck moving, help the company". We just moved here, and we may live here forever. Why are we moving out?
The fourth day was a bit of a suspense, and there was a "king of unlocking" at home, which was simply "intimate". This advertisement clearly says: "Don't panic without a key, please find a magic hand to unlock the king". "God hand" said: I specialize in opening all kinds of magnetic core locks and matching all kinds of magnetic core keys to ensure that your locks and doors are not broken. My wife seemed shocked to see this advertisement and asked me, "Is our lock a core lock?" I said, "Exactly!"
"It's broken!" The wife became nervous: "We went to work. Isn't it troublesome for this' god hand' to come? "
I don't know how to answer at once. I think: this lock is only a gentleman lock, not a villain lock. How does it lock the "king of unlocking"?
I said, "I'm leaving."
I pushed open the door, and a piece of Sai Zhang's advertising paper "Monthly Book" slipped from my eyes.
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