What does Tik Tok mean by vertical works?

Tik Tok's vertical works refer to the style of users' publishing videos and are classified as funny, so they have been publishing funny works. Don't update a genre every day, so it's not a vertical work. Tik Tok's vertical works require users to locate their own video content and choose the appropriate video mode. Moreover, one account only posts the same style of content, aiming at a group of people, and others should not be published.

Advantages of vertical customer segmentation:

Step 1: Vertical positioning. To put it simply, a Tik Tok only locates the content of a field and only locates a crowd, and others should not share it on this Tik Tok. A Tik Tok can only locate one field; A Tik Tok only locates one crowd; The more accurate and vertical the account positioning, the more accurate the fans, the easier it is to realize cash and the more accurate the traffic obtained.

Step 2: After the in-depth content account is located, do the in-depth content. To put it bluntly, you only update the content related to the field you are currently positioning, and other fields will not share it on this Tik Tok. Why only update the in-depth content, or the same sentence: what kind of positioning, what kind of target population to attract.

Therefore, what kind of positioning we have directly determines what kind of content we want to update, and also determines the direction of Tik Tok's operation, and what we ultimately want to make money from it, all of which are determined by our positioning.