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Analysis of the current situation of credit card market
Speaking of credit consumption, people nowadays are no strangers. Credit cards used to be one of the symbols of China people's identity. In recent years, Alipay's Ant Flower Bai and JD.COM. The JD.COM white stripes of COM quickly became popular, almost forming an amazing scale of use. Recently, many people have asked how many people will use credit cards in China by 20 19, and what is the biggest advantage of credit cards compared with stripes? Will the number of cardholders increase further in the future?
Judging from the time of use, the history of credit cards is obviously longer. The application of credit cards in China has always been a standard for businessmen. Just swipe it and leave. Moreover, a certain overdraft limit not only meets a certain turnover demand, but also saves time, which is more commercial and has long been sought after by people. However, after the emergence of mobile payment, the threshold for convenient payment has been lowered. No matter what the price of smart phones, as long as you scan the code, you can complete the payment, and people's daily consumption has become more convenient. In addition, many P2P platforms represented by Alipay launched credit consumption business, and the overdraft limit was no longer exclusive to credit cards, which lowered the threshold and became popular in a short time.
If the initial P2P credit consumption is often limited to the e-commerce platform, last year Alipay's ant flower garden also supported offline payment scenarios, and with the marketing promotion of a series of activities such as Alipay flower garden and red envelope, people seem to be getting used to using this credit consumption business with extremely low threshold and extremely convenient. This will naturally have a certain impact on the issuance of credit cards. Judging from the publicity and richer preferential activities of major commercial banks on credit cards, the competition between online credit consumption business and traditional credit cards is in a fierce state, and the anxiety of commercial banks seems to be stronger.
Looking at the user portraits of the two, it is quite common for young people to use some online credit consumption services such as Ant Flower Shop and JD.COM Baitiao, especially for students, because their expenses are relatively small and their consumption is relatively simple, mainly online shopping. Some services such as ant flower shop have more outstanding advantages and are more popular than credit cards. However, the advantages of credit cards still exist in physical shopping consumption. Many domestic P2P platforms only support offline payment on a large scale, and credit cards are still the mainstream in this scenario. So as far as the development and application of the two are concerned, this kind of competition is neck and neck.
Statistics at the end of 20 18 show that China has 0.49 credit cards per capita, and the number of credit cards issued by the five major banks: China Bank, Agricultural Bank, Industrial and Commercial Bank of China and China Construction Bank all exceeds 1 100 million. Domestic commercial banks issued 628 million credit cards, and the credit line reached 13.98 trillion yuan. From this point of view, customers with credit cards account for about 20% of the total customers of banks, which have maintained rapid growth in the past 30 years, and there is still much room for growth in the future.
Looking at the relationship between P2P platform and commercial banks, although the emergence of P2P platform and the continuous expansion of business level have caused a certain impact on traditional commercial banks, fundamentally speaking, P2P platform cannot exist alone without banks. At present, P2P platform is also planning closer cooperation with commercial banks. In addition to mobile payment and simple credit consumption, the integration of some wealth management products such as funds is also being actively explored.
From the feedback of users, online financial management is more convenient and less difficult, which makes banks and P2P platforms find broader cooperation opportunities and have greater potential for future business development. In addition, the function of credit card repayment is also widely used in P2P platform, which shows that the interoperability between credit consumption services is further strengthened under the background of the continuous improvement of the current credit system. It can be said that online credit consumption service and the use of credit card online scenes have formed a certain complementarity, covering people's daily life more comprehensively.
It is worth noting that credit consumption is a double-edged sword, and it seems to be more suitable for people with strong self-control from the perspective of years of development. Consumption is the key factor to stimulate macroeconomic growth. We also advocate moderate consumption, but the behavior of blindly overdrawing credit without considering actual income and future expectations should be corrected and avoided.
Objectively speaking, credit consumption is to spend tomorrow's money to realize today's dreams, which improves people's happiness in life to a certain extent and has a significant role in promoting social and economic development. However, credit consumption has caused some people to fall into debt difficulties, and even led to many examples of malicious dishonesty. Therefore, for credit consumption, we should always be rational, and only reasonable application can help our lives and enhance our sense of happiness.
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Credit card overdraft is getting worse and worse. Is there a deviation in people's consumption concept or is the bank bad?
With the economic progress of society, it is gradually in line with international standards and closer. The concept of advanced consumption in western countries has been accepted by people. Live in the present and enjoy the future. In fact, while you are leading in consumption, you are using your own credit rating, which is the so-called real credit rating. If your credit rating is poor, there may be no financial institution willing to lend you money in advance. If you have a certain ability to make money, under the right conditions. It is ok to spend in advance, because the money you should spend is saved for investment or other living expenses, which is a "Qian Shengqian" model.
Advanced consumption is a double-edged sword. If used well, you will coordinate funds in your life. If you don't use your strength well, it will be a boulder on your shoulder. Riding a bull to see a bear thinks that only by rational consumption, the fact that you can "borrow" a high-level quota within your own power and repay it will make you enjoy preferential treatment and will not be troubled by future repayment. You can use credit card as a financial tool. If your cash is invested, as mentioned in the last article, your consumption is swiped again, which is equivalent to using cash without interest, and you can also get financial interest on cash. Of course, if you use a credit card, you must repay it on time, otherwise the cost of default is high and it is not worthwhile to default.
Credit card consumption is the demand preference of some consumer groups, and it is also a consumption habit. With the development of economy and the change of social environment, electronicization is becoming more and more popular, and people have gradually separated from the behavior habit of cash payment. Just kidding, now you don't even have a chance to pick up money in the street, which also shows the current situation of social development. Advance consumption is only a derivative of the popularity of credit cards, and credit cards themselves are not responsible. In fact, the emergence of credit cards has also eased some people's economic pressure and temporary++difficulties. What we need to guide is the concept of rational use of credit cards, rather than putting the cart before the horse and guiding and propagating the concept of ahead of consumption.
Research status of credit card at home and abroad
The development of credit card industry in China has gone through more than 30 years, and great achievements have been made in customer scale, card issuance and transaction volume.
However, the fact that the domestic market is becoming increasingly saturated and the industry competition is becoming increasingly fierce is undeniable. The internationalization of credit card business helps card issuers to improve their product systems, tap their consumption potential, create new profit growth points and get rid of the "Red Sea" of competition.
At present, China's commercial banks have made some progress in foreign-related clearing, foreign-related credit granting and foreign-related marketing of credit cards, but there is still a big gap compared with internationally renowned banks such as Citigroup and HSBC, mainly because the credit card products are single in function, lack of cross-integration with other financial services, and cannot create comprehensive value for customers.
Research status of credit card business at home and abroad
With the improvement of social and economic progress, people's lifestyles are constantly updated and their living standards are greatly improved. In recent years, China's bank credit card business as a tool and form of consumer credit has become the focus of people's social life. When people use bank credit cards, they are also enjoying the convenience that credit cards bring to their lives. Nowadays, credit cards enable people to buy and spend.
It is more convenient and saves the tedious process of cash payment. With the improvement of people's quality of life, their psychological demand for consumption is also gradually improving. The progress of China's bank credit card business has also improved the frequency and efficiency of consumption to a certain extent.
The introduction of the current situation of the credit card market ends here.
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