Reasons for being laughed at by target customers

Why do target customers laugh at you? This topic is embarrassing, but inevitable.

They laughed at me, too, until I finally found out what the customer said after shaking hands, and at that time, we just had a good meeting in the car to celebrate each other.

? You all sound the same and say the same thing. A focus group member revealed. ? What do you say? Our size is just right for you? Small enough to ensure personal attention, big enough to get the job done. ? A five-person enterprise says so, and so does a 500-person enterprise.

Another participant added:? Oh, and you are so proud to have worked in this industry for so many years. It seems that this factor is useful. I have been playing golf for much longer than tiger woods, but it doesn't make me a better golfer. ?

All this means that you must create an attractive marketing password before you can seriously attract target customers. All your sales information, from online discussions to speeches, should contain these elements of marketing DNA. The following ten steps can help you build such an important marketing gene:

1. Name it. Give a name to your company, product or website, suggesting what results you can bring to your target customers. Perhaps the worst name or website name is your own name. I'm sorry to say this, but customers don't want us, they want results.

2. Choose words wisely. Write a title for your website and marketing materials. This title should describe who your target customers are and what results you have brought them. Write a title like this, but no more than ten words.

3. Describe the pain of your target customer. What are your target customers worried about? Why do you feel frustrated? What kind of problems did you help them solve? This is the so-called FUD factor: fear, uncertainty and doubt.

4. Select a process. Describe your solution or method to their pain. What process did you use to get this result? It is best to provide a proprietary problem-solving process that you name and own a trademark. It answers the most important question in their hearts:? Why should I do business with you instead of your competitors?

5. Tell me about this myth. Mention a common misunderstanding or misunderstanding, which prevents many people from getting the desired results. Why can't everyone do what you did in step 4?

6. Do this, not that. Understand the details of the target customers. Tell your target customers what they should do to solve their problems. Pretend that even if they don't hire you, you must tell them what steps they should take to succeed.

7. Including some other good things. List other benefits they can get by adopting your method. If people follow your advice, what benefits will they get?

8. Speak with numbers. Describe in detail your record of providing measurable results to customers. Isn't this the year you stayed in this industry? What is described here is quantifiable success. As accurate as possible. Use elements such as numbers, percentages, and time.

9. Online help. Create a website and provide free articles to talk about how to solve these pain points. Each article should be 300 to 500 words long. What is a good format? You can consider the numbering method in the article you are reading (easy to write and easy to read).

10. Give them an offer they can't refuse. No, I'm not talking about making any suggestions that remind people of Don Corleone in The Godfather. Provide free special reports for target customers on your website. You can provide them with valuable information through the mailing list. Promise them that you will protect their privacy and they can opt out of your mailing list at any time. Everything is easy.

Don't talk about yourself like others, so you won't be treated like others. Take this advice and you will be the one who laughs last.