Theme of Qixi clothing activities

Theme of supermarket tanabata activities

First, the general idea.

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion planning case mainly puts forward two issues. Tanabata? Theme large-scale promotional activities, with the promotion activities of various businesses and venues in the store, to create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that shopping malls should face the wedding market once a year? Autumn diamond festival? Tanabata begins, with? Festival? Promotion? Festival? And take advantage of the huge business opportunities of Valentine's Day to make a good start for the Diamond Festival.

2. Activity time: August 16 (Thursday)? August 19 (Sunday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old harmony? 200*xx diamond section

[Theme Interpretation] What is the theme of this activity? A century-old shop; A hundred years together? Focusing on the wedding market and positioning clearly will highlight the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall and attract target consumers with integrity and blessings.

2. Activity planning

The diamond decoration festival lasts from August to? Eleven? Golden week, * * * more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, Lucky 77

? /kloc-over 0/00 yuan, 77 romantic gifts, first come, first served.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a cross talk couple package? During the activity, if you buy a Valentine's Day gift certificate from 770 yuan, you will get a cross talk couple package.

(2) romantic magpie bridge, love transmission? During the activity, you can enjoy free ems express in 770 yuan by purchasing a single Valentine's Day gift ticket of the designated category, and convey romantic feelings for lovers who live apart in the two places.

20 16 clothing store's Tanabata Valentine's Day promotion plan

With the increasing popularity of western Valentine's Day in China, this day, which was not paid much attention to by Chinese people in the past, has gradually been crowned? Valentine's Day in China? Our brand is more and more respected by people.

As an important part of people's daily life, festivals are increasingly showing a trend of segmentation. The same festival is crowned with different themes, and different people involved in it also participate in the festival activities in their own ways.

It can be found in some supermarkets and clothing stores. Discount at the end of the season? Our publicity can be seen everywhere, but there are only a handful of publicity signs about Qixi. The person in charge of a large clothing store in Hong Kong Street, Wuyan, told the reporter that most people don't quite agree with Tanabata, and there are many promotions at the end of the season. Therefore, compared with the Western Valentine's Day in February 14, few merchants carry out promotional activities for Tanabata except some jewelry and gold shops. Some clothing stores offer discount activities for couples' clothes, which is not as good as that. End of season clearance? Very sexy.

Tanabata, how to sell clothes?

Now Tanabata promotion and seasonal promotion are put together, lacking the traditional characteristics of China.

Wang Yuanyuan's plan

Seeing that Tanabata is coming, Wang Yuanyuan, who is unusually busy on weekdays, is also planning how to have an interesting Valentine's Day in China. This white-collar worker from a foreign company has been married for one year, and the wedding anniversary is exactly 16 in August. Since the beginning of August, Wang Yuanyuan has been collecting relevant holiday information from the Internet, among which the promotion and preferential activities in shopping malls are her focus, because she wants to prepare a decent gift for her husband on this special day. At the same time, I also want to add happiness and warmth to my life.

As we all know, one of the main means and methods of holiday marketing is? Price reduction promotion? Advertising, sales promotion, etc. Around the price But many companies rigidly believe that price reduction promotion is a big fight? Price war? The focus of marketing is how to reduce the price of goods, and the result is often at best to lose money and earn money. For example, the moon cake promotion in previous years, isn't it? Audience specials? Is it? Buy some and get some free. . In the face of such a cliche? A gift? Still profitable? Reduce the price and sell more? Consumers have long been numb to such advertisements!

There is no clear answer as to how Wang Yuanyuan and her husband will spend their beautiful Valentine's Day and their wedding anniversary in China.

Fan Li's planning book

As the marketing manager of a well-known clothing enterprise, Fan Li was born as early as this year? Labor day? Then began to plan the marketing activities during Valentine's Day in China in August. Now, the planning has reached the implementation stage.

"In Fan Li? Tanabata Valentine's Day? Shopping mall promotion planning "wrote:

Purpose of the activity: to enhance the atmosphere of Tanabata, promote the sales of the company's products during Tanabata, and enhance brand affinity. Activity slogan: China Valentine's Day, are you ready? Activity time: August 16 (the seventh day of the seventh lunar month, commonly known as Qixi)? Due to the limitation of space, the contents of Fan Li's planning book cannot be detailed one by one, but this planning book highlights the activities during the festival. Experience marketing? Power.

With the improvement of income level and quality of life, consumers' demand is gradually upgraded from mass consumption to personalized consumption, and customized and personalized service has become a new demand hotspot. ? Experience marketing? Then on-demand will be popular.

Loyal to who? Experience marketing? Our customers not only consume the products or services provided by the merchants, but also enjoy the spiritual experience. At this time, the price is no longer sensitive to them, and they are willing to spend several times or even dozens of times more money than the product or service itself.

In holiday marketing activities, enterprises should take consumers as the center? Experience demand? Digging and exciting. As early as before the festival, enterprises should organize dealers to provide training on logo design, logo design, trademark design, VI design, etc., and open up activity areas at the promotion site to create consumer life scenes. Words? And the skillful guidance of promoters, so that consumers can quickly enter the role and inspire him? Experience it? The desire to dress up one's own goods on the dazzling commodity counters and dazzling commodities? Love at first sight? .

On Tanabata, many men choose to give underwear to their wives or girlfriends, but in order not to lose face in front of their lovers (especially when they go out to buy together), men generally don't buy discounted products. Don't miss this promotion opportunity.