What is Weibo? What are the marketing values of Weibo?

A few years ago, when Weibo went online, some people thought that Weibo was actually a short article, a short message or even a boring complaint. This may be true for our grassroots extension workers. But for an enterprise, their attitude towards Weibo is quite different. Our Weibo is used for entertainment, while the enterprise Weibo is to get a corresponding return in Weibo. For example, to improve their visibility, to promote their products in Weibo, or to establish a good corporate reputation. So, naturally, Weibo marketing came into being. This definition is still very vague, so what does Weibo marketing mainly do and what types are there? Let me introduce you. Weibo's marketing mainly includes the following types of value: The first type: Weibo's value provides substantial value. For example. Find one recently? Bian Tao? Weibo. The content of its release is mainly all kinds of news that Taobao is idle. Taobao's second-hand network needs to be promoted to give full play to its value, so the Weibo was set up, on the one hand, it can claim its own products well. And most importantly, it not only patronizes its own interests, but also provides value for the vast number of netizens. These values are news of various second-hand products. In this way, both users and enterprises have enjoyed the benefits and achieved the same goal. Second, the value of Weibo is becoming more and more interactive. A new product needs to be known to everyone, and it is very important to have a good promotion platform. Although we can use various website building tools, such as wordpress theme, to achieve the purpose of rapid website building and promotion. However, due to the small audience and poor interaction, it may not achieve good results to some extent. Weibo in UC is a typical example of Weibo. Some time ago, UC launched UC9.0. In order to get good results, UC really spent a lot of time this time. There have been a lot of lottery activities recently. The so-called lucky draw means that netizens can forward their Weibo for lucky draw, and products such as IPHONE5 are likely to fall on your head. After a period of interaction, UC's Weibo spread quickly and its reputation improved a lot. Third, the value of Weibo provides entertainment. Enterprises should not be indifferent, only by being integrated with users can they gain a good reputation. There are many companies in Weibo that publish some interesting jokes, such as cold jokes, hot pictures, or videos, songs and so on. In short, as long as customers think your Weibo is valuable, they will definitely come to see it from time to time. In this way, Weibo will be lively, which also shows whether the enterprise as a whole is excellent. Fourth, Weibo Value provides advertisements. Weibo and other Weibo do a large part of advertising for businesses, but if they are all advertisements, netizens will definitely have resistance. Generally, this kind of Weibo will publish advertisements from time to time on the basis of providing entertainment. In order to retain fans. V. Brand Promotion of Weibo Value Through the design and packaging of the overall content of Guan Wei, the brand spirit, brand connotation and other information elements are conveyed to the target audience, and Weibo is used to shape and strengthen the brand image and show the brand charm. Fifth, the popularity of Weibo's value gathering can quickly enhance popularity through topic hype, interactive activities, prizes and other forms, consolidate existing fans, attract the attention of competing fans and potential target audiences, and enhance the fan base of Guan Wei. Weibo provides a channel for netizens, especially mobile phone users, to quickly publish and transmit information. Establishing an event marketing environment on Weibo platform can quickly attract people's attention. This can play a more powerful role in the maintenance of corporate public relations and the development of topic marketing. A powerful weapon of brand marketing. Behind every Weibo, there is a consumer and a user. The more words, the more realistic the user experience. Then, I will introduce several marketing types in Weibo to you. Although insufficient, Weibo's vast world cannot be explained clearly in a few words. So, the rest of the work is left to you to explore! This article quotes wordpress Popular Theme Network, and its original address is:/107.html.