A brief discussion on the risks of online marketing

The characteristics of small and medium-sized enterprises require certain skills when using the Internet. If all aspects are done correctly, small and medium-sized enterprises can achieve immediate results, and these tips should be paid attention to in the early days of going online.

1. Actively promote corporate websites

After small and medium-sized enterprises establish a website, if they do not carry out a series of publicity and planning activities, the website's visit rate will be very low, and its utilization effect will be low. It is bound to be a big discount and a waste of online investment. Therefore, small and medium-sized enterprises must promote their website and e-mail through various channels.

Without significantly increasing publicity costs, the following methods can be used to promote the website:

1. Traditional advertising: advertising in traditional media, product packaging, business cards and all other Office supplies that may be used for communication have the company's website address and email address printed on them.

2. Register on well-known websites: Register the company's website address and product keywords or display the company's banner advertisement on some well-known websites such as Sohu, Sina, Search and Yahoo!

3. Number and ranking of registered search engines: Although the role of search engines in website traffic is decreasing day by day, the importance of registration in search engines cannot be denied. Search engines are important for adding new visitors. Still plays an irreplaceable role. Generally speaking, the more search engines registered, the more effective it will be in terms of traffic. In addition, search engine rankings are also very important. Although you are registered with the search engine, if you are ranked after the third screen or after a few hundred places, it will not have much effect.

4. The number of links on other websites: The greater the number of links on other websites, the more beneficial it is to the search results ranking, and visitors can also enter your website directly from the linked web pages. Practice has proven that linking to other websites plays an important role in website promotion.

5. Online advertising: A more proactive method is to place advertisements on well-known websites. However, placing advertisements on large websites with dense "traffic" is very expensive, and moving thousands of ads may not be cost-effective. In addition to this kind of paid online advertising, you can also participate in some free advertising exchange programs. Simply put, the ad exchange program company will allow your ads to be displayed on its members' web pages, and you will need to be compensated by allowing the advertising company's ads to be displayed on your web pages. Advertising is also popular online due to its low (nearly zero) exchange costs.

6. Participate in forums, BBS, and news groups: Participate in discussions on forums, BBS, or news groups. From time to time, entering forums related to the company's business or website topics, using your professional knowledge to provide opinions, share experiences, and solve problems for netizens will leave a good impression on netizens with your company's name. When speaking in forums, leave your company's name and website in your signature. Over time, the number of visits to your website will follow. Of course, participating in forum discussions is a long-term and arduous task that requires perseverance.

2. Website promotion tips

1. Survey: Conduct some small surveys on your web page, ask an interesting question, and let visitors vote. Voters may come back tomorrow or next week to see the results.

2. Prize-giving activities: Continue to carry out some prize-giving activities. The prizes do not have to be too expensive, as long as they are slightly useful to your visitors. They come back often to see the results.

3. Original material: Put something on the web page that is not found elsewhere. Not that all of your content has to be original, but at least some of it should be. Then others will come to you.

4. News: Provide news related to the topic. Most people like the latest news. If you can become their first source, they will visit again.

5. Jokes: Keep a little humor, don’t be too serious, tell some little jokes. If visitors subconsciously feel happy, they will keep visiting.

6. Free List: People love free stuff. Make a free list. They can be software, services, small products, e-books, etc., but they should be related to your topic. Update it promptly and visitors will come back regularly.