Mobile phone sales skills and vocabulary

Among all kinds of industries, the marketing industry is one of the most difficult. Many salesmen want to sell their goods, but they can't get in or out of the door. Although he is smiling and respectful, he often gets a cold face and a dismissive expression. The following is my collection of mobile phone sales skills and vocabulary, welcome to read.

Mobile phone sales skills and speech skills 1 Four practical skills for mobile phone sales:

Practical skills in mobile phone sales 1. The skill of playing dumb

In the eyes of ordinary people, excellent salespeople are those who are eloquent, quick-witted and smart, but they are not. Sometimes, those salesmen who look "stupid", "clumsy" and "ignorant" often win at the negotiating table. It turns out that they adopted the technique of "playing dumb", that is, pretending to be a fool on purpose. Quot the attitude of a fool who knows nothing makes tough opponents "heroes useless."

Practical skills of mobile phone sales II. Example enlightenment skills

The so-called case-elicitation skill means that when persuading the other party, you don't say it directly, but list some similar events so that the other party can learn from it, understand the truth and accept your point of view.

Practical skills of mobile phone sales III. Knock on the door with bricks

Among all kinds of industries, the marketing industry is one of the most difficult. Many salesmen want to sell their goods, but they can't get in or out of the door. Although he is smiling and respectful, he often gets a cold face and a dismissive expression.

Practical skills of mobile phone sales 4. Fishing skills by name

The so-called skill of fishing by name is to improve the popularity of one's products with the help of celebrities, famous brands and places of interest and achieve the purpose of marketing. Psychology shows that "name" is very attractive to people. Because people worship authority, the persuasiveness of "name" is greatly enhanced.

Mobile phone promotion skills:

First of all, there is a prize contest.

It is a way for manufacturers to publicize enterprises and products by carefully designing some question-and-answer knowledge about enterprises and products, so that consumers can compete at the promotion site. This is usually combined with the roadshow activities of the manufacturers. Competition prizes are generally in kind, but there are also free trips to express rewards. There are also many places to compete. Enterprises sometimes hold games through TV stations to complete competitions, and they can also interact with customers in the square at the entrance of the store, all in order to promote enterprises and products and promote sales.

Second, the voucher promotion offers

This kind of promotion usually requires customers to provide certain certificates or credentials in order to enjoy the corresponding discounts, such as: printed matter or poster discount, membership card discount, ID card birthday discount and so on.

Third, game promotion.

Manufacturers or stores will design some theme or some form of games to encourage customers to participate, such as: baby crawling competition, family competition, darts throwing competition, beer drinking competition and so on. Let customers feel the fun of the game and the joy of competition. Winners will be rewarded and participants will receive souvenirs. This method is very interactive, especially suitable for large enterprises and well-known brands.

Fourth, manufacturer week.

This way means that manufacturers design a series of products as joint promotion, and integrate them through various promotion means such as price, gifts and activities. The purpose is to show customers their own strength in an all-round way, so that customers can leave a deep impression on enterprises, brands and products. Manufacturers will have more momentum in the display and display of goods every week, and the effect is much stronger than single promotion and single product promotion, but the cost is relatively high.

Verb (short for verb) theme week

It is usually organized by the store, with a certain theme as the core, to organize a variety of goods and manufacturers to carry out large-scale special promotions with multiple activities, such as: Taiwan Province Food Festival, French Wine Festival, etc. , aiming at promoting a certain region, a certain culture, a certain product, a certain idea, etc. Many products and manufacturers participate in activities, which are well displayed and well publicized. Generally, they are promoted by combining the power of the media with great efforts.

Mobile phone sales skills and vocabulary 2 The first sales vocabulary: security

People always seek advantages and avoid disadvantages, and inner security is the most basic psychological need. Persuading customers with safety is the most commonly used sales language. This kind of persuasion can be seen everywhere, for example, in the insurance sales speech, it is basically persuaded from the starting point of protection. In the field of automobile sales, if this kind of automobile safety system is very effective to protect the traveling family, it is definitely a strong argument for car buyers. For example, selling a house, telling customers that prices are rising, house prices are rising, and funds are shrinking, is not as safe as investing in a house. Another example is selling equipment. Buying this device can make the customer experience better and attract more customers. If you don't buy, your competitors will buy and take away your customers.

The opposite of security is fear. If safety can't impress the customer, you might as well scare him with fear. Selling children's intellectual toys says that it is a kind of scare not to let children lose at the starting line; It is also a scare to let customers observe mites in the skin to promote cosmetics; The salesman of an insurance company in Japan used a tape recorder to simulate the conversation between the deceased and Yan, and told the story of being punished for not buying insurance for his family, which was even more frightening. Intimidation may be the most effective means of selling.

The second largest sales speech: sense of value

Everyone wants his personal value to be recognized. In the Wenchuan earthquake, some beggars volunteered to donate money to the disaster area. In addition to kindness, I'm afraid there is a subconscious mind that wants to be recognized by society. Grasping the sense of value is also a key point. To advise you to buy insurance, you can say, "To buy insurance for your family is to buy peace, which is the duty of a father and husband." "After using this equipment, the company's work efficiency will be greatly improved, which shows that you, the director of the equipment department, have a good eye for goods." . Selling Barbecue Machine "When my husband comes back with a tired body, how eager he is to eat a delicious meal, and how happy his husband should be when his wife brings a delicious barbecue?" Ha ha, you say so, I want to despise my wife and not buy it.

The third largest sales talk: self-satisfaction

Self-satisfaction is a higher level demand than personal value. I am not only valuable, but also have my own style and characteristics. This is also a common persuasion point in sales promotion. Buy a car: "This car not only has good performance, but also has a unique shape and smooth lines, which is very suitable for successful people like you." You can say something like this: "When your husband and three or five friends come home, you can cook them the same barbecue as the restaurant, which shows the tricks of your housewife." To the director of the equipment department, you can say, "With this equipment, the company can save 20,000 yuan in one year, and the efficiency will be greatly improved. The boss and colleagues will praise you as an excellent equipment director. "

The fourth selling point: love and affection.

Needless to say, love is the greatest need and desire of human beings, and it should also be the persuasion point of selling words. Do you know who the main audience of boxing matches in the west is? According to the survey, it is an elderly woman. Don't think that you don't need love when you are old. However, taking love as the persuasion point should be strategic, and we can't talk directly, especially if the other party is a woman. Nonsense, either find each other or find each other's boyfriend to smoke. We can't save you. Be good at using words to arouse each other's imagination, such as selling or selling barbecue machines. You can say to her: "On my husband's birthday, create a romantic and warm world for two with red candles and flowers, serve a plate of barbecue and two glasses of red wine, and have a quiet drink for two people." Let your husband taste the mouth-watering barbecue and look at you who is virtuous, beautiful and delicious. What a happy feeling it will be. " Ok, stop (to go on is to find a cigarette) and let the wife imagine for herself. If you can make such a sales pitch, she won't buy it. Tell me I despise her with you. Pro-emotion is another persuasion point in selling words, and everyone needs pro-emotion. For example, is it a promotion or a barbecue machine, which seems to be the same level as today's barbecue machine? Ha ha. You can say to that wife, "On Sunday, your family sat around the dining table, and you served a barbecue with good color and fragrance. The children cheered, the husband praised them, and the family was happy." What a wonderful sight. "

Fifth selling point: sense of dominance

I control my life, and everyone wants to show their dominance. This sense of dominance is not only a kind of control over one's own life, but also a kind of confidence and security in life. This is the hidden demand of people, and it is also the persuasion point of selling words. I remember an interesting promotion case. One day, a gentleman took his wife (let's just say so) to a jewelry store, and they casually browsed a lot of jewelry. At this time, the wife cried gently. It turned out that she found a big diamond ring, which was very beautiful. After the two enjoyed this expensive diamond ring, Mr. Wang's face was slightly reluctant to ask about the price. All this was seen by the quietly observing salesman. The salesman quoted the price briskly, and then said, "This diamond ring was once valued by the prime minister's wife of a big country, but they didn't buy it because it was a bit expensive." "Really?" I saw the gentleman's eyes widen at once. "Is there such a thing?" Mr. Wang asked. The salesman briefly described the scene when the Prime Minister and his wife came to the store that day. After listening cheerfully, Mr. Wang swept away his previous embarrassment, asked a few more questions, and happily bought this diamond ring, his face full of pride.

Many times, people's sense of strength is manifested in the domination of wealth. In this sales promotion case, the salesman skillfully used sales words to meet the demand of dominance, and made the gentleman buy a diamond ring that the Prime Minister's wife could not afford.

The Sixth Sales Speech: Roots.

This is a relatively advanced psychological demand, especially for some middle-aged people who have achieved something and experienced ups and downs, returning to their fundamental feelings is their pursuit. It was a good sales talk for them. This is a psychological need that is difficult to grasp. It is the kind of return to nature after experiencing prosperity, and it is the kind of down-to-earth mentality after vicissitudes. For example, if you buy a car, you can say, "This car is not expensive, but it has good performance. In particular, the appearance of the car is elegant and simple, and the lines are simple and concise, which is just suitable for people who have experienced storms like you. "

Seventh Sales Speech: Sense of Belonging

Everyone should have a sense of belonging, otherwise that heart may be in an anxious state. Who am I? What is my group? Which group should I belong to? This is what everyone has to understand all his life. So there are many labels such as successful people, fashionable youth, housewives and petty bourgeoisie. Everyone under each label should have a certain lifestyle, and the goods and consumption they use all show certain sub-cultural characteristics. Combining the product with this label and taking the product as a symbol of the target group is the focus of the sales speech. For example, if you buy a car, you can say to the fashionable youth, "This car is fashionable and dynamic, and it is a sign of cool people." For successful people: "This model is generous, heroic, excellent in performance and fast, and it is the first choice for successful people." For housewives: "that car is easy to operate, safe and comfortable, with a large trunk to put all kinds of things conveniently, suitable for shopping and picking up children." Housewives choose. "

The Eighth Sales Speech: Immortality

Although life will come to an end, no one will expect that day. Fear of death, fear of getting old, fear of losing face and fear of eternal love constitute people's pursuit of immortality. Some people spend money on fame, some people spend money on health, and some people spend money on face. Through this demand, it is also a common way to convince customers with sales words. For example, nutrition propaganda: "It is too early to nourish the body. If the body is damaged or aging, it is too late to make up. This product can comprehensively adjust the mechanism of the body and effectively slow down the aging of various organs. After a long time, you will find yourself younger and better-looking. "

When you associate the product with the immortality he pursues, your sales words will easily impress him.