Satyanarayana nadella: Refresh Microsoft.

After Bill? After Gates and steve ballmer, he became the third CEO of Microsoft in 20 14. At the beginning of his tenure, satyanarayana nadella put building Microsoft's corporate culture on the top agenda.

Corporate culture is a set of ideas, beliefs, values and behavior rules shared by enterprises, which can even lead to consistent behavior patterns, which is the most powerful force of corporate culture. Corporate culture directly determines the behavior of leaders, directly affects the effectiveness of human resources, is conducive to enhancing the unique core competitiveness of enterprises, and helps enterprises find a balance between continuous change and steady development. Specifically, the corporate culture determines what kind of talents the enterprise needs, what kind of behaviors are worth encouraging and how to encourage them.

Satyanarayana na della 2065 438+04 faced a "mess" when he took office. For a long time, Microsoft could not get rid of the "innovator's dilemma". "Innovator's Dilemma" management master Clayton? The concept put forward by Christensen is used to explain why big companies with conscience are subverted by emerging innovative companies. In bill? In the Gates era, Microsoft became the king in the field of personal computers, but later Microsoft stubbornly focused on the Windows operating system and missed the innovation opportunities in search, social networking and mobile Internet, so it quickly fell behind competitors such as Apple, Google, Amazon and facebook. The long-standing struggle within the enterprise made people very worried about Microsoft's future. After learning of Microsoft's poor performance, it is understandable to be evaluated as "the walking dead in Silicon Valley" and "the laughing stock in the technical field". During this period, Microsoft's corporate culture does not encourage employees to make new attempts, nor does it encourage cooperation and dialogue among employees, resulting in a large number of brain drain.

After taking office, the first thing satyanarayana nadella did was to ask all the company executives to read Marshall Luxembourg's book Non-violent Communication. Nadella hopes that through talking and listening, the endless struggle within the company will be ended and all departments of the company will live in harmony. Secondly, Nadella changed the Stack Ranking assessment system and was criticized by employees. Stacked ranking is the preferred employee appraisal system of Steve Ballmer, the former CEO of Microsoft, that is, employees should be ranked in every appraisal, and the top employees in a department will be promoted, the middle employees will pass through safely, and the lower ones will be eliminated. The newly implemented job evaluation scheme not only examines the individual's work, but also considers how employees can carry out their own work on the basis of others' work and how to provide their own work results to others, which gives employees more opportunities for cooperation and exchange. Most importantly, Nadella is very tolerant of making mistakes. In 20 16, Microsoft launched Tay, a chat robot based on artificial intelligence, hoping to entertain users through casual and interesting conversations. However, less than 24 hours after Tay started chatting with human beings, she was "taught badly" and became a "bad girl" against anti-Semitism, sexism and racial discrimination, which led to Microsoft's emergency shutdown of Tay. According to the usual treatment, the general manager of Tay project will be dismissed, but Nadella has given great tolerance to the general manager of the project. He specially wrote an email saying, "Keep working hard and keep moving forward, knowing that I am on your side." In 65438+February of that year, Microsoft optimized the system and launched an upgraded version of the chat robot.

Satyanarayana nadella's series of "New Deal" in Microsoft has formed a new generation of corporate culture, the core of which is to embrace empathy, cultivate omniscient curiosity and establish growth-oriented thinking. He is committed to infiltrating corporate culture into daily work. There will be some aphorisms hanging on the walls of the company, such as "designing products for 7.4 billion users, starting with designing products for one user" and "if you want to observe the world better, you should look through the window, not through the mirror". The napkin holders and cups in the company canteen are also printed with the words encouraging employees to learn for life, and the elevator doors are decorated with the words "good at listening". In short, many details of the Microsoft campus reflect the company's emphasis on empathy, growth thinking and curiosity. Today, Microsoft has not only ended its infighting and revived its morale, but also changed its previous strategy of focusing entirely on Windows. It has also gained strong competitiveness in the fields of cloud computing and artificial intelligence. Through the acquisition of LinkedIn, Microsoft has also entered the social networking field. In 20 17, the market value of Microsoft has exceeded 600 billion dollars, which is second only to Apple and Google among technology companies, and higher than Amazon and facebook. What's more exciting is that in the four years since Nadella took over Microsoft, * * * more than 2,200 former employees have returned to work at Microsoft. It can be said that under Nadella's leadership, Microsoft has achieved a restart and exuded new vitality.

The construction of corporate culture plays an important role in the restart of Microsoft. I think Nadella's achievement is not that he created the corporate culture, but that he refreshed the corporate culture. Refreshing is not a break with the past, nor will it clear everything and start over. Refreshing actually keeps part of the content and replaces another part.

Corporate culture is mainly influenced by two factors. One is industry culture, which is formed by the characteristics of the industry itself, and it is a kind of value norm and behavioral characteristics generally embodied in practitioners. With the development of science and technology, the IT industry is developing rapidly, and it is easy to form a monopoly. The enterprise has developed from a small ant-level startup to an industry giant, which can be realized in just a few years, but traditional industries can't. After nearly two centuries of development, the IT industry still shows no signs of slowing down, profoundly affecting all aspects of human life. Therefore, the characteristics of the IT industry have created IT enterprises' unremitting pursuit of innovation.

Another factor that affects corporate culture is the values of founders and leaders. Microsoft was co-founded by Bill? Gates and paul allen were founded in 1975, and their main business is computer software services. Their products, Windows operating system and Office series software, sell well all over the world, and Microsoft once became an elephant company in the IT field. In bill? When Gates became CEO of Microsoft, he paid attention to people-oriented in the construction of corporate culture. Microsoft has a famous joke: When the earth is about to be destroyed, does God allow great bills? When Gates went to heaven, God asked Gates what he would take to heaven. Gates didn't choose property or family, only said that he would take 100 engineer, because in his eyes, the value of engineers is the highest, which shows that Microsoft attaches importance to talents. Besides, Bill attaches great importance to teamwork. He believes that success is the result of cooperation. "Work for successful people first, then cooperate with successful people, and finally let successful people work for you." Only when many outstanding people unite can we have enough cohesion and creativity to realize the mission of the enterprise. Microsoft's corporate mission is ambitious, Bill? Gates hopes that when employees wake up every morning, they will be excited about the technological progress and the development and improvement it brings to human life, so he puts forward the mission of "making every desk and every home PC run Microsoft software". Bill? Gates is the founder and soul of Microsoft corporate culture. Inspired by the corporate culture of people-oriented, cooperation-oriented and shouldering a great mission, a large number of excellent IT talents have entered Microsoft, which has made great contributions to the development of the company and the progress of mankind.

1992, the future Microsoft CEO Nadella just joined Microsoft. In the following 26 years, he has been serving Microsoft and became one of the developers of many technologies of the company. He is an out-and-out "Microsoft man" under the leadership of Bill Gates and Ballmer. Nadella also joked that she was a Microsoft product. Looking back on his four years as CEO of Microsoft, Nadella wrote his summary in his new book "Refresh: Rediscovering Business and the Future". Nadella wrote that when everyone, every organization and even every society reaches a certain point, they should click refresh-re-inject vitality, re-energize, reorganize and rethink the meaning of their existence. Nadella refreshed Bill under the background of innovation culture in IT industry. On the basis of the corporate culture founded by Gates, a new generation of corporate culture is developed with the core of embracing empathy, cultivating omniscient curiosity and establishing growth-oriented thinking.

The culture of an enterprise changes with the development stage, which is a dynamic process. From athletes, leaders and artists to cities, companies and society, any individual and organization seeking long-term lasting influence must be refreshed. Bill created the corporate culture of Microsoft, and Nadella refreshed it.

Nadella's motivation to refresh Microsoft comes from the family first. Nadella's eldest son is a child with cerebral palsy. In the process of taking care of sick children, he realized the importance of empathy and growth thinking and applied them to the management of the company. Secondly, Nadella's motivation comes from the times, which I think is a more influential factor. Microsoft's mission has changed from "making every desk and every home PC run Microsoft software" to "making great achievements for everyone and every organization in the world". The change of Microsoft's mission is closely related to the times. The wave of the digital age now makes the world very complicated, and the impact of artificial intelligence on human beings in the future is unpredictable. How to maximize the opportunities brought by technology and benefit the world is a problem that every enterprise is thinking about. Microsoft is no longer a unicorn in the field of technology. It will compete with many technology companies, including Google and Apple, and innovative companies that will rise in the future. Empathy, growth thinking and omniscient curiosity are Microsoft's courage to face this ever-changing world.

Unlike the revolution, there is no bloodshed and violence. Very gentle and feminine. Indian Mahatma Gandhi once said in his prayer, "Make me more feminine", that is, the qualities of sympathy, care and sharing. From Nadella's move to refresh Microsoft, I found that like Gandhi, he is also a woman.