What issues should not be ignored to make foreign trade websites better?

Now we are communicating more and more frequently with the international community. Many companies have developed their business abroad, and the Chinese websites they built before are no longer enough to promote overseas. So building a foreign trade website is a must for companies. road. Foreign trade websites are mainly reflected in language differences. In order to make foreign trade websites better, some issues cannot be dealt with carelessly. Many times, companies directly convert the original Chinese website into English and use it as a foreign trade website. This causes many problems on the website, resulting in unsatisfactory browsing and visual effects for customers. Next, the editor will talk about how to do a better job as a foreign trade website.

1. Browsing habits

Building a foreign trade website needs to cater to the browsing habits of foreigners. Foreign trade websites are mainly for foreign customers. These customers are usually dealers or agents, so the website The style design needs to cater to their browsing habits. For example, they would prefer a website with a simple style, which is visually grand and allows important columns to stand out. Of course, the website also needs to have a beautiful design. They advocate simplicity and beauty, and are not as colorful and related to the design with many columns as ordinary domestic websites. The style should be concise, the navigation should be clear, and do not set too many levels. It is recommended that two to three levels are most suitable. There should not be too many operations in it, and it should be done as convenient as possible.

2. Color matching

Websites are always indispensable for color matching, which mainly meets our visual needs. Different from general domestic websites, foreign trade websites are relatively simple in color matching. They often use two or three colors to present different visual effects. Domestic websites generally use more color elements for matching, whether it is lines, backgrounds, text or pictures. Cultural differences can be seen in the fact that foreign customers pay more attention to whether the website is practical rather than using colorful colors to attract them. Therefore, giving foreign customers a good impression depends on the first sight, and the first visual presentation is color. They pay more attention to content, so they try to be as simple as possible in color matching.

3. Website content

In fact, there is not much difference in website content whether it is a foreign trade website or a domestic website. Most of them are corporate information, product information, contact information, etc. The biggest difference is probably the language, because we need to pay attention to the translation of website content. If the website is not built for any region, it would be more appropriate to choose English as the main language. It is best to find a professional translation company for the translation of website content. Foreign trade websites cannot make foreign customers laugh at the content translation. If you use translation tools or find college students to translate in order to save money, this will easily lead to deviations in understanding the content. Different industries use different words and phrases. It is better to find someone with translation experience in related industries.

4. Server changes

Many companies will take the original Chinese website, just modify the language and use it as a foreign trade website. If the language translation is in place, there will be no obstacles for foreign customers to browse. However, one thing that has been overlooked is the server problem. In the past, Chinese websites generally chose domestic servers. As long as you access the website within this region, you can open the website smoothly. If it is accessed by foreign customers, the opening speed of the website will be very slow, and the website located further away will not be able to be opened. Therefore, it is best to redo the foreign trade website and choose a foreign server, which will make it easier for foreign customers to access it. A website cannot be opened for a long time. If the website is shut down, where will the business be? Foreign trade website language translation and color matching website company