The same is true for making money. The gap between Xu Zheng and his wife and Zhang Ting and his wife is that one is in the sky and the other is underground.

The controversy surrounding Zhang Ting and his wife’s “TST Ting Secret” brand finally hit Xu Zheng and Tao Hong.

Because Dalwei Company founded by Zhang Ting and Lin Ruiyang was engaged in pyramid schemes, 96 suites under the company's name, worth a total of 1.7 billion yuan, were seized.

Tao Hong, Zhang Ting’s good sister, was also involved as a shareholder.

Later it was revealed that Xu Zheng had been a high-profile platform for Zhang Ting and his wife’s tst company, and was the image ambassador of the TST Zheng wine series.

The two couples had already met as early as 2002.

In 2002, the hit TV series "Love Across Time and Space" starred Xu Zheng, who had successfully entered the TV drama industry with "Springtime" and Zhang Ting, who had just arrived in mainland China.

During the filming period, Xu Zheng’s wife Tao Hong often visited the class, and she and Zhang Ting also became good friends.

In recent years, the two couples have become very close.

However, the money-making paths of Xu Zheng, Taohong and his wife and Zhang Tinglin and Ruiyang are really very different.

They are both a celebrity couple and both are well-known actors.

The starting point is the same, but the harvest is different.

Acting made Zhang Ting famous, but acting developed Xu Zheng's business acumen.

Let him become a good capital trader in the future.

Zhang Ting's original name was Zhang Shuqin. She was born in Changhua County, Taiwan, China in June 1970. At that time, she already had two older sisters in the family, and two younger sisters were added after her.

My parents don’t have any good jobs, so they can only make ends meet by running street vendors on the streets.

Life is very difficult, because parents have to leave early and come home late, and there is no way to take care of several children.

Children fall asleep on the ground when they are tired and are often treated like beggars by passers-by.

When she was 5 years old, when her sisters brought handicrafts home to process, she would help cut the threads.

The tight living environment created Zhang Ting's strong desire for money.

At that time, seven people slept on the same bed, and her biggest wish was to have a house of her own.

In the second grade of elementary school, she went to work in a neighbor's bakery.

After graduating from middle school, Zhang Ting did not go to high school. Instead, he entered Taipei Yuda Senior Vocational School, preparing to work immediately after graduation to make money to support his family.

In 1988, Zhang Ting was discovered by a talent scout while shopping and invited to become a model and shoot commercials.

Compared with ordinary professions, becoming a model can earn more money, so Zhang Ting readily accepted the invitation.

Not long after, she was arranged to shoot a food commercial. Her bright smile and big dimples matched her youthful and invincible style.

This ad is very effective.

In 1989, Zhang Ting made his official debut as an actor with his role in "Adopted Sons Who Don't Teach You Mistakes".

In 1991, Zhang Ting became popular for starring as "Little Fish" in "Joke Qianlong".

The "oil and water" in the entertainment industry nourished Zhang Ting's strong desire for money.

Next, Zhang Tingxiang was the busiest period of time as a "desperate mother" when she filmed two or three movies at the same time.

But she doesn’t feel tired, and she feels proud that she can buy a big house for her family.

Xu Zheng liked performing when he was very young.

When he was in the third grade of elementary school, Xu Zheng, who had a round face and a cheerful appearance, was selected to play the role of "Little Landlord" in the children's drama "Examination", making his debut on the drama stage.

From then on, Xu Zheng was considered by teachers and classmates as a child with "artistic qualities".

He began to frequently participate in the performances of the Children's Palace Drama Club and decided that he would be an actor in the future.

In high school, Xu Zheng met friends from the Shanghai Youth Drama Club and joined the "Friends of People and Art" drama club.

After school every day, the classmates around him were busy going home and doing homework, while Xu Zheng wandered to the backstage of the Lyceum Theater with his schoolbag on his back.

Watch other people’s performances and write my homework.

Occasionally, he also played a small role. In his sophomore year of high school, he played Xi Meijuan's son in the drama "Original Sin".

In 1994, after graduating from the Shanghai Theater Academy, Xu Zheng acted in plays at the Shanghai Drama Center.

In 1998, Xu Zheng won the Best Actor Award at the 10th Magnolia Drama Awards for his drama "The Color of Stocks".

This is the highest award in drama.

At that time, Xu Zheng regarded himself as a avant-garde artist.

Although Xu Zheng did not make much money in those years and was not very famous, this training laid the foundation for Xu Zheng's future business empire.

The experience on the drama stage allowed Xu Zheng to gain insight into what the audience likes to watch and how to make the audience laugh.

While Xu Zheng was still working hard on the drama stage, his former classmates and friends were already shining brightly in film and television dramas.

Junior sister Li Bingbing's net worth has risen due to "Youngster Bao Qingtian". The endorsement fee for one advertisement is as high as 200,000, which is Xu Zheng's total income from performing 1,000 plays.

Xu Zheng had to admit that he was moved.

Then Xu Zheng moved to the television industry, but it did not go well, and he played marginal supporting roles.

He was at a loss when he received a call from the director.

Let him star in a TV series.

Xu Zheng read the script and felt that it was good from the perspective of a professional drama actor and could be acted.

This script is "Zhu Bajie in Brilliant Spring", which was written purely from imagination.

He asked casually, who is the heroine?

The director said, Xiao Longnu, she is Tao Hong!

At that time, Tao Hong won the "Three Best Actress" awards at the Damascus International Film Festival, Huabiao Award, and Golden Rooster Award in Syria with the movie "Dark Eyes".

In 1999, the filming of the TV series "Springtime" began.

As a result, I didn’t shoot for a few days.

The director gathered the actors together and said one thing: the investors felt that this drama was too absurd, and many of them had withdrawn their funding. Whoever invests the most now will be the male protagonist.

Xu Zheng relied on his own performance experience and quickly calculated in his mind: Even if the ratings are poor, it will not be a loss in the end.

After returning home, he took out all his savings over the past few years and invested in "Springtime Pig Bajie".

Xu Zheng has his own ideas. Only if he plays the male lead can others see his abilities clearly.

Therefore, he must play the male lead!

This should be the earliest investment to join the group.

Because the script is too innovative, many people are not optimistic about it.

Li Liqun, a veteran drama actor who starred in Dragon King, was also unable to comment on this drama: "With my many years of experience in filming, I cannot predict what the outcome of this drama will be after it is aired.

"

As a result, in January 2000, the costume mythological drama "Spring and Piggy" was officially broadcast, creating astonishing ratings:

The average ratings in Heilongjiang were as high as 31; in Hunan The ratings are as high as 23.42, and the Shandong ratings are 30.87...

People all over the country know about Zhu Bajie and Xiao Longnu

Xu Zheng became famous instantly, and his net worth increased by more than ten years. Times.

Then Xu Zheng became popular in the TV drama circle, starring in popular TV series such as "Li Wei is an Official", "The Seventh Grade Imperial Envoy" and "Love Through Time"

It can be said that Xu Zheng's first investment was very successful.

It not only brought him from the niche drama stage to the public eye.

The avant-garde artist became a down-to-earth entertainment star, and he met two important women. One was Tao Hong, who he married and became his wife. One is Zhang Ting.

In 2002, Xu Zheng and Zhang Ting met while filming the time-travel drama "Love Through Time", which was also the first time the two collaborated.

During this period, Xu Zheng's wife Tao Hong often visited the class and became friends with Zhang Ting.

At that time, Lin Ruiyang, who was still Zhang Ting's boyfriend, was doing real estate brokerage in Shanghai.

At the time of Shanghai's Pudong development, Lin Ruiyang took a fancy to the real estate agency industry and introduced Taiwan's real estate agency mechanism to Shanghai.

In 2001, he established Shanghai Xinjiyang Real Estate Consulting Co., Ltd. and later. He has successively established a number of real estate-related companies.

It must be said that Lin Ruiyang is very business-minded.

He once sold out 578 in 28 days. The suite set a record for real estate agents at the time.

After meeting Zhang Ting, Xu Zheng and his wife were also brought together to speculate in real estate, and it is said that they also made tens of millions.

At this time. Xu Zheng's biggest worry is that he is too popular.

It is precisely because the character of Zhu Bajie is so popular that after the TV series was broadcast, Xu Zheng once fell into the embarrassment of being called Zhu Bajie wherever he went.

Once Xu Zheng was eating noodles in a noodle shop downstairs of his home, a group of middle school students suddenly ran in and pointed at him and said, "Look, this is Zhu Bajie!" "

At that time, Xu Zheng wanted to find a crack in the ground to crawl in.

Later, Xu Zheng filmed "Li Wei as an Official".

" After "Li Wei Becomes an Official" became a hit, people walking on the street called him "Look, that's Zhu Bajie who plays Li Wei!" "

The most widely circulated joke.

Once Xu Zheng went to the bank to withdraw money.

The lady at the counter asked enthusiastically, Mr. Xu, What business do you need to handle?

Xu Zheng said: Withdraw 10,000 yuan.

Then the staff said with a smile: Mr. Xu, wait a moment.

Staff. I forgot to turn off the microphone, so I turned around and said to the person inside, "Give Zhu Bajie 10,000 yuan. "

Many people looked over!

Just when he was at a loss to get rid of this curse, a stone accidentally hit him.

In 2005, Xu Zheng and his wife Tao Hong received a strange email in the mailbox they used.

A young director named Ning Hao sent a script. Invite Tao Hong to guest star as the girlfriend of the third male lead "Brother Dao" in the movie.

The script is called "Crazy Stone".

Tao Hong was filming "The Empty Mirror" at the time and there was no schedule.

After Xu Zheng saw the script, he found it very interesting and excitedly called director Ning Hao, hoping to star in it.

Ning Hao became worried when he heard that Xu Zheng was coming to play.

At that time, the investment in "Crazy Stone" was only 3 million, which was not enough to hire an actor like Xu Zheng.

The new director was very frightened and said quickly: "Brother, we really have no money."

Xu Zheng was also very generous: "It's okay, I don't want money."

Seeing the shortage of funds and Xu Zheng's interest, Tao Hong said, why don't you invest a little and do it together.

Xu Zheng was a little hesitant. He was quite optimistic about it, but after all, it was only in the filming stage. No one knew whether the show would be popular. If it was a hit, the money would be lost.

Tao Hong didn’t mind and said it was okay, he would just make some money after losing the money.

So, Xu Zheng took a sum of money to invest in "Crazy Stone".

As a result, this small-budget film became a dark horse at the box office that year, earning 23 million at the box office.

Although Ning Hao became famous overnight, Xu Zheng was the biggest winner.

Join the circle, make friends, and do business.

A movie that completes a breakthrough in three dimensions.

Xu Zheng, who just tried his best, got the ticket to enter the film industry.

Moreover, through this film, Xu Zheng formed a profound revolutionary friendship with director Ning Hao and "black-skinned" Huang Bo, which also laid the foundation for future "iron triangle" cooperation.

Tao Hong's decision, which was just an investment of several hundred thousand yuan, suddenly opened up Xu Zheng's horizons.

Allow Xu Zheng to better integrate into business.

Around 2010, Lin Ruiyang lost a lot of money because of stock trading.

Zhang Ting used his savings to help Lin Ruiyang tide over the difficulties. After that, the two began to explore more new businesses besides real estate.

In 2013, Zhang Ting, Lin Ruiyang and his wife saw the trend of micro-business.

So he used his star power to establish the cosmetics brand "TST Secret".

When doing micro-business, what is more important than products is the persona. The image-building ability cultivated in the entertainment industry makes Zhang Ting's persona particularly good.

Zhang Ting once said in the program that in order to have a child after marriage, Zhang Ting did 9 in vitro fertilizations and received more than 1,000 injections in 3 years. This past moved many people.

Zhang Ting also packages himself as a model of skin care, claiming that he can not only make you beautiful but also help you get rich.

Zhang Ting and Lin Ruiyang gave full play to their advantages and resources as stars.

Invite many celebrities to the platform.

Zhang Ting is also willing to share some sweet details of life to make his happiness sound more flesh and blood.

In the variety show "Fighting for Her", Zhang Ting described Lin Ruiyang's pampering of herself, saying, "When I was in love, until I got married and had no children, when I got home, I couldn't put my feet on the ground." If she needed to go to the bathroom at night, she would push Lin Ruiyang up and he would carry her there.

"TST Secret of the Court" can develop so much, perhaps to some extent, it uses "acting skills" to create a "good dream" for franchisees that they don't want to wake up from.

The simple understanding is, "I am very advanced. If you join me, you will become rich and happy."

With a few words of provocative copywriting, Zhang Ting attracted a large number of mothers who wanted to make money part-time.

Although it is called "It can help you make a lot of money without spending a penny",

But if you want to make money and get goods, you have to add money from the superior agent.

And the amount of goods taken is calculated into the performance. Once the goods cannot be sold and the goods are stopped, the previous performance will be cleared.

Therefore, many agents can only keep the goods in their own hands, and then pay for the goods from the higher level out of their own pockets.

Once, while participating in a normal talk show, Zhang Ting successfully turned it into a TV shopping show by "single-handedly", just to promote his "TST".

Sharing the stage with Li Xiang, the first hostess at that time, Zhang Ting still did not forget to promote her own products, boasting that "it is not to make money, but to show love."

Li Xiang, who always showed off his wealth, looked calm, but he said every word:

"It should be delivered."

He talks about not making money but doing good deeds.

But he turned around and showed off in a high-profile way. His mansion was so big that friends would get lost when they came.

Zhang Ting owns a 1,700-square-meter mansion with a sky garden on the Huangpu River.

The area of ??this house is more than 1,600 square meters, and the price is as high as 230 million.

Lin Ruiyang just showed off and spent a huge sum of 1.7 billion to buy a 17-story office building by the Huangpu River.

"Only two buildings in the entire Qiantan area have been sold, one building was sold to Western Securities and the other was sold to TST (a brand of "Dalway" Company)."

Zhang Ting also publicly announced on the short video platform that he would give Tao Hong a floor as an office.

On one side, Zhang Ting and his wife showed off their wealth in a high-profile way, claiming how much money they had made, while on the other side, Xu Zheng and Tao Hong made a fortune quietly.

In 2010, Hong Kong director Yip Wai-man directed a film related to the Spring Festival travel season, "People on the Road" starring Xu Zheng and Wang Baoqiang.

When filming on location, Xu Zheng proposed many creative ideas to the director.

Xu Zheng was busy narrating plays for Wang Baoqiang and Huang Xiaolei, becoming a veritable on-site director.

As the director, Ye Weimin just listened to Xu Zheng's narration with the actors with a wait-and-see attitude.

With a cost of 8 million, this movie earned 40 million at the box office and became the dark horse of the year.

"People on the Road" has been constantly discussed by netizens on the Internet, which made Xu Zheng keenly aware of business opportunities. This IP can be used to produce sequel movies.

So Xu Zheng began to prepare for filming "囧囧".

In May 2012, Beijing Zhenledao Cultural Communication Co., Ltd. was established.

Xu Zheng and Tao Hong are the major shareholders and the ultimate beneficiaries.

The name "Zhen Le Dao" has also appeared in the producers of many hit movies in the future.

According to Maoyan Professional Edition data, so far, Zhenledao has "produced", "co-produced" and "distributed" at least 13 movies.

Xu Zheng decided to do comedy not because he liked it. "Maybe I am not a comedy director, and being funny is not my purpose."

Just because he calculated, "There is only one kind of movie that can win with a small advantage in the siege of Hollywood blockbusters, and that is a comedy with a local flavor."

The experience accumulated while performing stage plays many years ago allows him to know how to make the audience laugh.

So, on December 12, 2012, "囧囧" was born without the blessing of a superstar.

This movie, with a production cost of only 30 million, created a carnival for the Lunar New Year that year.

It earned a box office of 1.267 billion, breaking many records and becoming the first movie in the history of Chinese films to have a box office of over 1 billion.

It created the largest number of movie viewers for a domestic film with 40 million, successfully surpassing "Avatar".

As the producer, Enlight Media also made a lot of money. It achieved a net profit of 310 million that year, a year-on-year increase of 76.47. The movie "Thailand" contributed about 490 million in revenue.

Rays boss Wang Changtian gave Xu Zheng a 10% profit share, which is about 40 million.

The huge success of "囧囧" made Xu Zheng see that investing in movies can make much more money than making movies.

As a result, Xu Zheng also started his own business layout.

While Zhang Ting and his wife had to personally advocate for their own trading platform, Xu Zheng had already begun to participate in capital operations.

In 2015, senior producer Dong Ping, together with two popular directors at the time, Xu Zheng and Ning Hao, subscribed for a listed company and became a shareholder of this company.

The name of the listed company was subsequently changed to Huanxi Media.

Huanxi Media has exclusively locked in the works of 8 top Chinese directors including Ning Hao, Xu Zheng, Chen Kexin, Wong Kar-wai, Zhang Yimou, etc. in the next 6 years.

According to Oriental Fortune Choice data, as of December 20, 2021, Xu Zheng is one of the company’s major shareholders, with a shareholding ratio of 11.996. Based on its market value of approximately HK$5.3 billion, Xu Zheng is worth more than 600 million Hong Kong dollars.

When it came to "囧", Xu Zheng's business awareness went to a higher level, setting a precedent for "listed companies to buy out the rights to the net box office income in advance", and also started his own business empire. road.

To put it simply, Huanxi Media will invest in movies directed and starring Xu Zheng. Xu Zheng can not only receive compensation as the starring and director, but also receive box office dividends from the movie, and he can also enjoy the benefits of being a shareholder. Dividends and gains from rising stocks.

It not only ensures that someone will invest money in the movie, but also ensures the box office return of the movie.

Kill multiple birds with one stone.

When "囧 in Hong Kong" was released, Xu Zheng appeared as a director, starring and investor. Although the film's reputation was not as good as "囧 in Thailand", it still had a box office of 1.613 billion, making it still a dark horse at the box office.

Moreover, Xu Zheng’s net worth soared to 2 billion through "囧".

2018 ushered in the "Xu Zheng Year".

"The Player Behind the Scenes", "The God of Medicine", "Cohabitation in Time and Space" and "The Next of Us" are four movies with good reputation and good box office, all of which have Xu Zheng's participation.

He is the starring and producer of "The Player Behind the Scenes".

He is an investor in the film "The Next Us".

He is the producer and main investor of "Cohabitation in Time and Space", and also has a 5-minute supporting role in the film.

He is the starring, producer and investor of "I'm Not the God of Medicine".

"Cohabitation in Time and Space" has a total investment of 45 million and has a box office of 880 million;

"The Player Behind the Scenes" has a box office of 358 million, and "The Next Us" has a budget investment of 7 Ten million, with a box office of 1.5 billion, plus the 3 billion of "I'm Not the God of Medicine", the cumulative sales of four movies in a year are as high as 5.7 billion!

Huanxi Media, the company behind these popular videos, has also risen by about 25% from its lowest point.

Some people say that Xu Zheng won four "hot money" bets in a year, all of which depended on Xu Zheng's sharp investment vision and familiarity with the rules of the film, television and entertainment industry.

At the beginning of 2020, affected by the epidemic, theaters were in a depression.

Huanxi Media sold "囧Mom" to Douyin for 630 million yuan, and it went directly to Wei'an.

Xu Zheng received 27 million yuan in director fees, 10 million yuan in producer fees, 10 million yuan in screenwriting fees and 40 million yuan in actor fees, totaling 87 million yuan.

He became the first person to switch from a theater to a network, and he was also the only director to make money during the Spring Festival that year.

By arranging film investment, production, promotion and distribution business, Xu Zheng and Tao Hong have formed a huge business territory in various chains of the film and television industry.

In July 2021, it was reported that Tao Hong had quit Zhang Ting's Dalwei Company.

Tao Hong and Zhang Ting, who once did programs and promoted together, no longer have any interaction on social platforms.

Following this, the official TST court secret was identified as a pyramid scheme.

Then, Xu Zheng was also involved in the whirlpool.

Netizens found out that Xu Zheng is the ambassador of TST Secret Zheng Wine Series.

"Specially invited Happy Ambassadors" do not fall within the scope of endorsement and have no legal responsibility.

In other words, Xu Zheng at most only helped promote it, and did not participate in business activities or dividends from illegal gains.

According to relevant reports, there are 10 related companies of Xu Zheng, all of which are still in existence.

It is worth mentioning that from the perspective of personal related enterprises, Xu Zheng has no direct equity relationship with Zhang Ting and his wife’s company.

Although Xu Zheng was successful in film and television investment, he did not attract Zhang Ting and his wife into the industry.

In other words, I can make your money, but I won’t let you make mine.

Relatively speaking, it ensures the safety of Xu Zheng’s capital empire.

This should be the wisdom of having played with capital operations.

The year Xu Zheng won the Golden Horse Best Actor for "I'm Not the God of Medicine", he said in an interview: "I only recognize one award in my heart, which is the Lifetime Achievement Award. It shows that you have been there all your life." It’s about making movies.”

Xu Zheng once said that his original intention was to be a good actor.

The original intention is easy to get, but always hard to keep!

Art is a carriage that drives mankind forward, not just a tool for making money. Only by staying true to your original intention can you succeed.

"I am willing to be a film craftsman, return to the original intention of making movies, do the part that I am good at, and do the part that I like best." - Xu Zheng

Reference materials:

"Xu Zheng Film Craftsman"

"Xu Zheng: A Businessman"

"After 18 years of "electricity", behind Xu Zheng's keen sense of film is the film industry The third level of career transition》

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